The advantages are: information release is convenient. Viral spread, spread quickly and have a wide impact. Highly interactive and instant communication. The cost is extremely low. Can personify the corporate image.
Disadvantages include: the client does not support the copycat phones with the largest coverage in my country, and ignores the existence of a large number of PCs in addition to the mobile Internet, and the coverage of the population and coverage is limited; the immediacy of communication is not enough, who Knowing whether the guy on the other end of the phone is there or not, the function of finding friends is still not powerful enough. For example, some people may use one account to communicate with high school classmates, another account with college classmates, and another account with colleagues after work.
WeChat is a smart messaging platform launched by Tencent on January 21, 2011. The terminal provides a free application for instant messaging services. WeChat supports cross-communication operators and cross-operating system platforms to quickly send free (requiring a small amount of network traffic) voice text messages, videos, pictures and texts through the network. At the same time, it can also be used through ** * Enjoy streaming media content information and location-based social plug-ins such as "Shake", "Drift Bottle", "Moments", "Public Platform", "Voice Notepad" and other service plug-ins. As of the first quarter of 2015, WeChat has covered more than 90 smartphones in China, with monthly active users reaching 549 million, with users covering more than 200 countries and more than 20 languages. In addition, the total number of WeChat public accounts of various brands has exceeded 8 million, the number of mobile application dockings has exceeded 85,000, and the number of WeChat payment users has reached about 400 million.
WeChat provides public platform, friend circle, message push and other functions. Users can add friends and follow the public through "shake", "search number", "people nearby" and scan QR code platform, while WeChat shares content with friends and the exciting content users see to WeChat Moments.
As of November 2013, the number of registered users has exceeded 600 million, making it the mobile instant messaging software with the largest user group in Asia.
On September 13, 2014, in order to provide more users with the WeChat payment e-commerce platform, a deposit of 20,000 yuan will no longer be charged for WeChat service accounts to apply for the WeChat payment function, and the threshold for opening a store will be lowered.
During the 2015 Spring Festival, WeChat will cooperate with various merchants to launch the Spring Festival "Red Envelope Shake" activity, and will give out cash red envelopes worth more than 500 million.