The China Insurance Regulatory Commission issued the "Notice on Issuing the Work Plan for Strengthening the Supervision of Internet Insurance", stating that in 2014 the China Insurance Regulatory Commission will strengthen the supervision of Internet insurance and increase risk education for insurance consumers. This announcement is timely. Under the general trend of channel informatization, service networking and management virtualization in the insurance industry, cases involving information or networks in the insurance field occur from time to time, and their hidden risks have gradually become more prominent. They are mainly reflected in: Some insurance companies sell financial insurance online. The expected annualized income is as high as over 7, but in fact the guaranteed income of universal insurance is only 2.5. Whether high-yield insurance products can be sustained is a big problem.

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In addition, online sales of insurance in other places have been controversial. At present, for some small insurance companies with few branches, one advantage of selling insurance online is that it can be sold without geographical restrictions. Take the companies currently selling wealth management insurance on Taobao Wealth Management as an example. Except for Guohua Life, Hongkang Life, Kunlun Health Insurance, Xintai Insurance, etc. have not entered Hunan and have no outlets in Hunan. Once Hunan customers successfully apply for insurance in other places, follow-up services can only be provided through online channels. According to regulations, insurance sales have strict geographical restrictions, that is, it is strictly prohibited to purchase insurance in other places. The Internet has broken this geographical restriction. Once a customer successfully applies for insurance in another place, how can follow-up services be guaranteed? The experience of regional expansion faces the risk of blurred regional supervision. After the regulatory authorities intervene in 2014, the above-mentioned marginal insurance sales behavior may become more standardized.

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