The reason for this ETC promotion boom is June 1 1, 2065438. A spokesman for the Ministry of Communications called on car owners to install ETC, because installing ETC can greatly improve the operating efficiency of major toll stations, save energy and reduce the environmental burden. For car owners, installing ETC can ensure unimpeded and more convenient access to the expressway.
Of course, in order to encourage the majority of car owners to install ETC, this time, it also introduced a major advantage, that is, all the in-vehicle equipment of ETC will be installed free of charge, which is undoubtedly a big advantage for car owners. Because an important reason why car owners refused to install ETC before was that ETC's on-board equipment had to pay a certain cost.
Now the biggest obstacle for car owners to install ETC has been removed, and the number of ETC users in China will inevitably surge in the future. According to analysts' prediction, by the end of 20 19, the number of ETC users in China is expected to exceed1800,000, while the current number is only 80 million, which means that the number of ETC users in China will increase by1000,000 in the next short six months.
Such a huge market potential naturally brings huge opportunities, because the relevant government documents mentioned that in order to broaden the distribution channels of ETC, users are allowed to bind their existing bank accounts, even the accounts of various third-party payment institutions. This has brought huge business opportunities to banks and various financial institutions.
After all, an ETC user can only bind one account, because there is fierce competition between major banks or between banks and various financial services institutions. Banks, in particular, have continuously increased their investment in ETC promotion. In order to gain a competitive advantage in this promotion, they even introduced various preferential policies, such as giving discounts on tolls, sending gas cards, and sending car wash coupons. , can be said to be varied.
Banks spare no effort to promote ETC, only a small part of the reason is to meet the policy needs, more for their own profits. As we all know, when handling ETC, users need to apply for a credit card to deduct ETC. In recent years, banks have been vigorously promoting credit cards, but the promotion process is obviously very difficult. The promotion of ETC has become a golden opportunity for banks to bind credit cards.
On the other hand, all the people who handle ETC are car owners, and these people are relatively high-level groups. From the perspective of credit card processing, this group is undoubtedly a relatively high-quality customer. If the promotion is successful, this group is likely to benefit directly from the bank in the future, so the bank will not miss this opportunity.
Therefore, the explosive growth of domestic ETC users in the future is undoubtedly a huge wealth in the eyes of major banks. From the owner's point of view, the installation of ETC can bring great convenience, and the toll has certain concessions, with almost no adverse consequences. It's really a good choice.