An e-commerce platform is a platform that provides businesses or individuals with online transaction negotiations. The enterprise e-commerce platform is a virtual network space established on the Internet for business activities and a management environment to ensure the smooth operation of business; it is an important place to coordinate and integrate the flow of information, goods, and capital in an orderly, relevant, and efficient manner. Enterprises and merchants can make full use of the network infrastructure, payment platform, security platform, management platform and other shared resources provided by the e-commerce platform to carry out their own business activities effectively and at low cost.
1. B2C platform
Although data shows that traffic growth will slow down in 2013, it still cannot resist the continued development of B2C. B2C platforms are still the first target for many companies to choose online sales platforms. When Tmall, JD.com, and No. 1 Store have the funds in place, they will generally not give up on the platforms they can enter. After all, different entrances have different audiences, and the user scale is First and foremost.
2. Independent mall
An independent mall relies on the mall system to create an independent online store with a top-level domain name. The advantages of opening an independent online store are: top-level domain name, own brand, corporate image, cost saving, independent management, and no restrictions.
3. C2C platform
C2C was very popular in the past few years, but by 2013 the trend was no longer as good as before. Personally, you can try Taobao, Paipai, etc. It is best for companies not to wade into this muddy water. After Tmall became independent, the gap has gradually widened, and B2C will continue to be brilliant.
4. CPS platform
The big reason why the CPS model has become the mainstream promotion model is that there is zero risk. Advertising is likely to cost a lot of money and result in a very low conversion rate. Bidding , Through train may not generate orders, but CPS will only generate commissions if sales are generated, and the ROI is higher.
5. O2O platform
O2O platform is still favored by many users due to its high cost performance. Of course, we do not rule out other more O2O online sales platforms and models, and we look forward to new surprises in 2013.
6. Bank online mall
In the early days, many banks opened online malls for the purpose of installment payment by credit card users. With the popularization of e-commerce, increasing user demands, and improving technical means, bank online malls have gradually matured. Bank online stores provide users with a full range of services, including point redemption, installment payments, etc., as well as payment, financing, guarantees, etc. The most significant thing is that they provide many merchants with platforms and opportunities to display and sell products. If this platform is operated well, it will bring huge results.
7. Operator platform
China Mobile, China Unicom, and China Telecom. At this stage, each operator has its own mall platform. Due to the rigid demand for communication services, users of operator platforms always have a certain degree of dependence and stickiness, so it is of great strategic significance to seize these platforms in advance. This is exactly the reason why they are competing for land.
8. Third-party e-commerce
The essence of the B2T2B model (Business TO Third Party To Business) is that small and medium-sized enterprises rely on the public platform provided by a third party to carry out e-commerce. (Such as Alibaba, Global Sources, Directindustry platform). Real e-commerce should be a third-party service platform that is professional, has strong service functions, and is "public" and "fair". It can operate well on the three core processes of information flow, capital flow and logistics. The goal of the platform is to build an efficient information exchange platform for enterprises and create a good business credit environment. Alibaba 1688? Taobao? Jingdong Mall Tmall? Dangdang.com? Suning.com? Made in China Network Global Sources Network Huicong Network ecvv Amazon No. 1 Store Nuomi.com Huawei Mall Xiaomi Mall Meituan.com Vipshop Gome Electrical Appliances Online Mall? Wan Biaowangsiku luxury shoe library? Clothes Internet, Kaola overseas shopping, Damai.com, Yongle ticketing, Jumei high-quality products, Kaola overseas shopping, etc.
1. E-commerce platform: It is an online platform for enterprises or individuals A platform for transaction negotiation. The enterprise e-commerce platform is a virtual network space established on the Internet for business activities and a management environment to ensure smooth business operations. It is an important place to coordinate and integrate the flow of information, goods, and capital in an orderly, relevant, and efficient manner.
Enterprises and merchants can make full use of the network infrastructure, payment platform, security platform, management platform and other shared resources provided by the e-commerce platform to carry out their own business activities effectively and at low cost.
2. Main functions: E-commerce can provide full-process services such as online transactions and management, so it has the functions of advertising, online exhibitions, virtual exhibitions, consultation and negotiation, online ordering, online payment, electronic accounts, Various functions such as service delivery, opinion consultation, and transaction management.
3. Advantages of e-commerce:
4. Electronicize and digitize traditional business processes. On the one hand, electronic flow replaces physical flow, which can greatly reduce manpower and material resources and reduce costs. cost. On the other hand, it breaks through the limitations of time and space, allowing trading activities to be carried out at any time and anywhere, thus greatly improving efficiency.
5. The open and global characteristics of e-commerce create more trade opportunities for enterprises.
6. E-commerce allows enterprises to enter the global electronic market at similar costs, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises, improving the competitiveness of small and medium-sized enterprises.
7. E-commerce has redefined the traditional circulation model, reduced intermediate links, and made direct transactions between producers and consumers possible, thereby changing the way the entire social economy operates to a certain extent.
8. On the one hand, e-commerce breaks down the barriers of time and space, and on the other hand, it provides abundant information resources, providing more possibilities for the recombination of various social and economic factors, which will affect The economic layout and structure of society.
9. Interactivity: Through the Internet, businesses can directly communicate, negotiate, and sign contracts. Consumers can also reflect their feedback and suggestions to the website of the enterprise or merchant, and the enterprise or merchant must Timely investigate product types and service quality based on consumer feedback to achieve positive interactions.