1. A good product is the first step to success

According to the supply situation, make a style positioning and determine what the main money is.

children's cars are the main source of goods in shops, but they are not popular models, and they also belong to a relatively biased category. Under the condition that innate products are not dominant, how to choose the best baby can be used by everyone. As can be seen from the data, the electric cars and balance cars have the highest traffic in baby carriages.

after determining the main payment according to the business consultant, next, you should choose the "explosive" baby that can be used as your store's continuous promotion from the existing supply. Remember a principle here, please try to ensure that your baby's profit is around 3%-5%, so as to ensure that there is enough space for marketing investment and profit-making in the later marketing links.

2. Basic decoration of stores

Based on product positioning, find 3-5 competing stores, study the page style and hand-scouring style of the other store, and package the main picture and details page of the store home page.

At the same time, through traffic analysis and business consultants' search for hot words, combine baby titles, remember that your baby titles should be close to your products, and don't blindly use traffic words.

finally, you need to make a basic popularity package for your store, and increase the collection attention for your store through content promotion and tools.

3. Paid traffic drives free traffic

When the basic setting of the store is completed in the first week, there is basically no traffic in the new store. Therefore, we need to cooperate with paid traffic to drive natural traffic. Therefore, in the second week, we use the through train incremental method to realize the efficient utilization of traffic and obtain better data performance by gradually increasing the daily limit.

the second stage: optimizing internal strength-[key] transformation

this stage usually appears after everyone's store has a stable natural flow, and we need to pay attention to transformation, and the data index changes from flow monitoring to conversion rate. So for new stores, how to cultivate internal strength and improve the transformation of your store?

1. Optimization of Baby Details Page

By comparing other details pages with other buyers' comment areas, the main points of goods that buyers care about are found, and at the same time, based on customer service feedback, these buyers' concerns and consultation points are refined and displayed on the details page. Let me tell you here that as long as the details are not changed in a large area, the flow of the baby will not be affected, so the optimization action needs attention.

2. Deal with baby evaluation to increase customer trust

A. Take pictures to praise

Here, the shopkeeper needs to p>A． some attention to wrapping small gifts and praise guide cards. It should be noted that the small gifts sent need to be related to their own goods. Don't send inferior goods, which will make the buyers feel distrust.

B. Buyer Show

There are already buyers, so it is necessary for customer service to follow up the after-sales feedback, guide the sellers to share the buyer show, and then publish the beautiful buyer show at the top of the details page to become a part of the baby details page. This is very helpful to promote the conversion rate.

the third stage: activity expansion-[key] sales volume

This step is mainly to promote the transformation through the activity content and bring more sales volume to our store. In Taobao rules, sales volume is the key to enhance the weight and traffic distribution. A gradually increasing sales volume curve is the most powerful data for you to prove your store potential to Taobao!

1. Set related collocation or seller's recommendation to reduce the jump rate, and guide buyers to buy related collocation products to increase the conversion rate.

the professional association collocation is that the poster made by the artist is decorated on the details page, and the simple one is the official seller's recommendation, which can be easily completed without the artist.

2. Set up preferential activities to attract buyers to place orders

When doing activities, merchants can add a countdown table near the price of goods or on the baby details page, which will easily make buyers feel a sense of urgency.

3. Add additional value to attract customers to buy.

there are three kinds of additional services in general stores: postage, after-sales guarantee and supporting services. Based on these three points, think and make your own store's unique service, which is the added value that distinguishes you from your peers.

4. Actively participate in official activities

By participating in the official activities of Taobao, Baby can maximize the sales and traffic for your store during the one-year high-weight period.

DSR is the highest at the beginning of new stores, but often most sellers don't pay enough attention to it, which makes DSR fall again and again, which affects the store's weight and puts them in a dilemma.