Sales is big or small. A small business can be a needle-line business, a large business can be a multinational group. But in essence, they are all similar. Sales is not as difficult or low-level as ordinary people think, nor is it as mysterious as ordinary people think. It is just a test of life and a way of survival, but it exists in a free and unstable state. It can make you not make any money, but it can also make you rich and prosperous. So what are the tips for applying for a credit card? Now, just follow me and have a look. I hope you will be satisfied, thank you.
Four tips for applying for a credit card
Tip 1: Start with acquaintances when applying for a card
After graduating from university, Xiao Zhang entered a commercial bank and became a Credit card clerk. When he first entered the industry, he was also worried about unfulfilled task targets. Later, under the guidance of his "seniors", he started to mobilize friends and relatives to apply for cards.
? What about the seventh aunt and the eighth aunt? Basically, everyone who can apply for a card is given one, and students cannot be let go. Regardless of whether they have a credit card or not, the form must be filled in first and the information must be obtained first. , get a small gift later, no one will lose. Xiao Zhang feels more and more like an insurance seller, because selling credit cards and selling insurance both start from relatives and friends.
Skill 2: House-sweeping sales
When all relatives and friends have applied for credit cards, and even friends of friends have applied for credit cards, how do you find new customers? ?At this time, it’s time to sweep the building.
The so-called building sweeps mean going from office building to office building to sell credit cards to employees of each company. In order to be able to touch people's hearts, credit card salesmen should learn how to sell. They can buy relevant sales books and learn to enrich themselves.
Tip 3: Buy gifts with your own money
It is not difficult to find Lock and Tuck crisper boxes and cute cartoon cushions. Many citizens often go for gifts when applying for credit cards. . If the bank does not provide gifts, the credit card salesperson can buy them with his own money. Applying for a credit card by relying on gifts to attract everyone's attention is not necessarily a loss-making transaction. For example, a credit card salesperson can get a commission of 40 yuan. If several salesmen join together to buy gifts and share them among everyone, the cost will be more than ten yuan at most and the net profit will be more than 20 yuan. Therefore, sometimes we see that we need to apply for credit cards from several banks at the same time in order to get some expensive gifts. This method has been tried and tested by many salesmen and it is very effective!
Credit card application for salesmen Card Skill 4. Salesmen form a team to fight
After all, the power of an individual is very weak. At this time, the credit card salesperson can form a team with salesmen from several different banks to fight.
A senior credit card salesman said this: Forming a group to go out to fight can concentrate everyone’s efforts, because everyone starts from the friends around them, and basically everyone can find a dozen or so every month. Apply for cards with acquaintances, and then exchange the information of these acquaintances, so that each person can easily sell 100 cards. This way the task is easily accomplished. Moreover, our "alliance" often operates stalls in shopping malls, supermarkets and other places with high passenger flow. Whenever a customer accepts a credit card promotion from one of the banks, several other salesmen will immediately submit their respective application forms. , said in a very begging tone, please fill out one form for us and let us complete the task. ?
The advantage of "grouping" is that it concentrates the efforts of multiple salesmen to complete their individual business volumes, which is a good way!
Methods to maintain credit card customers
1. SMS
From the perspective of telephone sales, SMS will also be a better way to maintain long-term contact with customers. One thing to note when using text messages is to use product and service introductions with caution. When a salesperson is going to introduce a product or service to a customer via text message, it is best to tell the customer in advance. If you blindly obtain some mobile phone numbers from some channel and send text messages to them, the result will only be complaints from mobile phone users.
2. Letters and postcards
In order to keep in touch with his customers, car sales champion Joe Girard sends 15,000 postcards every month, so that customers always have no choice. Forget about him, even if you don't change your car for the time being, you will take the initiative to introduce customers to him. This has become one of the key factors in Joe Girard's success.
Telemarketers can also use this method to keep in touch with customers. The development of IT technology is now very different from the Joe Girard era. Many salespeople use emails instead of postcards and handwritten letters, which will reduce costs and increase efficiency. However, traditional handwritten letters and postcards can give customers a different feeling.
3. Mail gifts
When the holidays are approaching, if conditions permit, it is best to mail some practical gifts to customers. This is a necessary step in implementing emotional marketing. . For example:
A key account manager of a certain company called a customer many times, but the customer didn’t see him. Later, he gave him a new model of the company’s phone and called him again the next day. When I gave it to the customer, the customer's attitude changed a lot. Someone asked the key account manager: "What is the main reason for this?" The key account manager thought for a while and said: "Maybe he feels that I really care about him and care about him." ?This is exactly the case. Small gifts, not necessarily expensive, can make customers feel that you care and accept you immediately.
IV. Customer Networking
Nowadays, in order to better serve their customers, many companies have established their own major customer clubs and regularly hold customer networking activities with various themes. , to further enhance customer relationships, this method is particularly suitable for those marketing industries that are relationship-oriented and have obvious business areas. For example, telecommunications industry, financial industry, etc.