JPMorgan Chase & Co (NYSE: JPM; TYO: 8634), known as Seymour or JPMorgan in the industry, is headquartered in New York, USA, with total assets of US$2.5 trillion and total deposits of US$1.5 trillion. US dollars, accounting for 25% of total deposits in the United States, with more than 6,000 branches, and is one of the largest financial services institutions in the United States. JPMorgan Chase was formed in 2000 from the merger of Chase Manhattan Bank and J.P. Morgan Company, and acquired the First Bank of Chicago and Bell respectively. Stern Bank and Washington Mutual Bank. JPMorgan Chase is a multinational financial services institution and one of the largest banks in the United States, with operations in more than 60 countries, including investment banking, financial transaction processing, investment management, commercial financial services, personal banking, etc.

In June 2017, the "BrandZ Top 100 Most Valuable Global Brands 2017" was announced, with JP Morgan Chase ranked 74th. Basic introduction Company name: JPMorgan Chase Foreign name: JPMorgan Chase & Co Headquarters location: 270 Park Avenue, New York, USA Date of establishment: 1799 Business scope: Banking, securities, investment, funds, loans Company nature: Joint-stock company Slogan: Your Choice, Your Chase Annual turnover: US$150 billion Number of employees: 260,157 Listed markets: NYSE, TYO Total assets: US$2.5 trillion Market value: US$200 billion Basic information, development history, executive team, winning strategy, dumbbell strategy, investment Innovation, layout in China, China strategy, entry into China, branches, Asia-Pacific top three, talent strategy, punishment events, international rankings, Fortune 500 rankings, bank rankings, basic information JPMorgan Chase & Co (NYSE: JPM; TYO: 8634) is a financial holding company established under the laws of Delaware in 1968. It is headquartered in New York City, USA. It is a multinational financial services institution and one of the largest banks in the United States. Its business covers more than 60 countries, including investment banking, financial transaction processing, investment management, commercial financial services, personal banking, etc. JPMorgan Chase has more than 100 million customers and serves more than 50 million consumers as well as businesses, institutions and financial institutions. The company has approximately $2.5 trillion in assets and is a leader in investment banking, financial services, financial transaction processing, investment management, private banking and private equity investments. JPMorgan Chase is currently the largest bank in the United States by assets, the most profitable bank, and the most recognized bank. JPMorgan Chase & Co, one of the world's oldest and largest financial services groups, was completed in 2000 by the merger of Chase Bank, J.P. Morgan Company and Fulinming Group. JPMorgan Chase is headquartered in One Chase Manhattan Plaza in Manhattan, and some banking operations are moved to the JPMorgan Chase Tower in Houston, Texas. Asset Status JPMorgan Chase is one of the most profitable banks in the world, with more than $2.5 trillion in assets and more than $1.5 trillion in funds under management. The company has 772 sales staff around the world, covering nearly 5,000 institutional investor clients; its stock research covers 5,238 listed companies, including 3,175 Asian companies. Since 1998, stocks with J.P. Morgan as the lead underwriter have performed outstandingly in stock price trends after listing, with stock prices rising by an average of 17% after one week, 27% on average within one month, and 37% within three months. The company has more than 260,000 employees worldwide and provides services in major financial centers. J.P. Morgan Asia Pacific is headquartered in Hong Kong and has more than 10,000 employees in 23 cities in 15 countries in the Asia-Pacific region. JPMorgan Chase ranks first in Asian equity and equity-related issuances since 1993. Since 1993, the company has underwritten 88 equity transactions for Asian companies, raising more than US$15 billion in total.

Development History J.P. Morgan Chase Company is a bank holding company established on December 20, 1968 that holds all the shares of Morgan Bank. Morgan Bank, formerly known as New York Morgan Guaranty Trust Company, was formed on April 20, 1959 by the merger of two commercial banks, one also known as J.P. Morgan Company, and the other New York Guaranty Trust Company. The J.P. Morgan Company, which comprised the Morgan Guaranty Trust Company of New York, was founded in 1860 and named after J. Pierpont Morgan. When it was founded, the company was just an office run by an individual, specializing in buying and selling foreign exchange. Since then, the business has continued to develop. The name was changed to Dabney Morgan & Co. in 1864, Drexel Morgan & Co. in 1871, and J.P. Morgan & Co. in 1895. From its early days, the company has had a close relationship with historical events in the American financial world. During World War I, the company took over the financial business of the United States to Western Europe and made a fortune. According to the Banking Act of 1933, Morgan Company was transformed into a commercial bank and handed over its original investment banking business to Morgan Stanley. After 1940, Morgan Company changed from a partnership to a joint stock company and began to operate trust business. The New York Guaranty Trust Company was established in 1864 and was renamed the New York Guaranty Trust Company in 1896. The Morton Trust Company and the Fifth Avenue Trust Company were merged in 1910, the Standard Trust Company was merged in 1912, and the Commercial Bank was merged in 1929. After World War II, competition in the U.S. banking industry became increasingly fierce. The merger of Morgan Company and New York Guaranty Trust Company into New York Morgan Guaranty Trust Company strengthened its strength and enabled it to compete more effectively. In the late 1960s, after the establishment of J.P. Morgan Company as the holding company of New York Morgan Guaranty Trust Company, the Morgan Bank, the business scope further expanded. In order to adapt to changes in domestic and foreign financial markets, the company established a number of new subsidiaries, including Morgan Social Development Company established in 1971 and renamed in 1976, Morgan Futures Company established in 1981, and J.P. Morgan Securities Company established in 1986. wait. Founded in 1799 by the Manhattan Company, which supplied water to New York City, Chase Manhattan became the nation's leader in commercial and industrial lending by 1922, and within six years became the nation's largest bank. Since the 1990s, with the wave of information, the company's business scope has further expanded, such as launching online banking, providing users with more convenient credit card services, and so on. The bank's business has spread all over the world, but the company still adheres to the principles of sincerity, justice and fairness to provide high-quality services to thousands of customers around the world. JPMorgan Chase has a 30-year history in Hong Kong and has been rated as the best and most influential investment bank in Hong Kong many times. It has extensive experience in executing complex listings and issuances in Hong Kong. In November 1999, JPMorgan Chase served as the joint global coordinator and successfully launched the Hong Kong Tracker Fund. J.P. Morgan played a pivotal role in the US$4.3 billion transaction. It received the largest amount of institutional demand among the underwriting groups, accounting for 32% of the total orders from institutional investors and 6.4% of the retail orders. JPMorgan Chase has been investing and developing investment banking business in China since 1987. It has been the lead underwriter of many state-owned enterprise issuance projects, including many H-share restructuring and listing projects: Huaneng International Power, Anhui Conch, Chengdu-Chongqing Expressway, etc., and B-shares include Inner Mongolia Yita Coal Mine, etc., and N shares: Huaneng International Power. In May 2006, JPMorgan Chase served as the co-lead bank and bookkeeper in the Chinese Ministry of Finance's US$1 billion 10-year bond issuance. Previously, he also served as the lead underwriter for the Treasury Department’s US$100 million Century Bond and US$500 million 7-year global bond. JPMorgan Chase served as financial advisor to Huaneng International in its acquisition of Shandong Huaneng in 2000. J.P. Morgan was originally established as a British merchant bank in London by John Pierpont Morgan's father. In the late 19th and early 20th centuries, the company initially structured and financed some well-known companies including American Steel, General Electric, and American Telephone and Telegraph. played a significant role. Fulin Ming Group is a global investment banking group based in London. Its Asian businesses are all operated under the name of Jardine Fu, while Jardine Securities was established in Hong Kong in 1970 by Fulin Ming and Jardine Matheson. The first investment banking group in the region.

After the merger, JPMorgan Chase mainly operates in two major areas: one is to provide global financial wholesale services to companies, institutions and wealthy individuals under the name of JPMorgan Chase; the other is to provide 30 million bank accounts in the United States under the brand of "Chase Bank" Provides retail banking services to customers. Its financial services include stock issuance, merger and acquisition consulting, bonds, private banking, asset management, risk management, private equity, capital management, etc. In 2004, JPMorgan Chase acquired Bank One of Chicago and appointed Jamie Dimon, CEO of Bank One of Chicago, as chief operating officer, becoming the successor to the current CEO. The corporate brand ranked 72nd in the 2006 "Top 500 World Brands" compiled by World Brand Lab, and was among the 100 most respected global companies in 2006 published by Barron's. Ranked 38th on the ranking list. The company ranked 31st in the 2007 Fortune ranking of the world's 500 largest companies. On June 14, 2004, the Federal Reserve issued a statement approving the merger plan between JP Morgan Chase Bank and First Bank of the United States. The combined assets of the new JPMorgan Chase Bank will reach US$1.12 trillion, surpassing Bank of America in one fell swoop, and just one step away from Citigroup, the largest bank with assets of US$1.19 trillion. Its business will also expand from New York to the entire Midwest, becoming It became the second truly cross-regional bank after Citigroup. Executive Team Chairman and CEO of JPMorgan Chase: Jamie Dimon (born March 13, 1956) is a financial genius, a legend on Wall Street, and the most awe-inspiring banker in the world. Under the leadership of Dimon, JPMorgan Chase not only maintained profits of nearly US$2 billion every quarter, but its investment banking and other businesses also bucked the trend and rose despite the collapse of the five major investment banks. This made JPMorgan Chase stand firm in the storm. Financial genius. He is the youngest CEO of a Fortune 500 company, one of the 25 most influential business leaders selected by Fortune magazine, and one of the top 10 in Vanity Fair's "100 Most Powerful People in the Information Age" list. trust. There is no doubt that Jamie Dimon is the most powerful banker in the United States. Jamie Dimon President of JPMorgan Chase: Andrew Crockett (born in 1943 in Glasgow, England, educated at Cambridge and Yale University). He joined JPMorgan Chase Group in October 2003 and served as President of JPMorgan Chase International. As of 2013, he also served as a member of the International Advisory Committee of the China Banking Regulatory Commission. Prior to joining J.P. Morgan, Anghold served as President of the Bank for International Settlements from January 1994 to March 2003. From April 1999 to March 2003, he served as Chairman of the Global Financial Stability Forum. From 1989 to 1993, he served as Executive Director of the Bank of England, responsible for its international affairs. Andrew Crockett's Way to Winning In the equity financing rankings released by Bondware in the Mainland and Hong Kong on October 5, it ranked first in a single month. After taking into account the two major listing orders of China Construction Bank and ICBC, JP Morgan ranked third after Morgan Stanley and UBS. So far, JPMorgan Chase has completed 14 equity financing projects (including IPO, additional issuance, and bond issuance) in 2006, with a total amount of US$7.639 billion; and 9 mergers and acquisitions projects, involving a total amount of US$6.737 billion, achieving leapfrog growth. Although JPMorgan Chase failed to participate in China Construction Bank and ICBC, China's two largest overseas listings, it is full of confidence in this. He believes that in the investment banking market after the listing of very large banks, JPMorgan Chase's competitive advantage will be more prominent. Dumbbell Strategy Any success is based on years of accumulation and hard work, but in critical periods, the right strategy and effective execution can make the icing on the cake even better. The successful implementation of the dumbbell strategy was a magic weapon for JPMorgan Chase to achieve leapfrog growth in 2006. The so-called dumbbell strategy refers to a customer positioning system that pays equal attention to large enterprises and small and medium-sized enterprises. On the one hand, it targets traditional large customers, mainly large state-owned enterprises, and on the other hand, it targets private enterprises and cutting-edge enterprises in emerging industries to expand the size and scope of its customer base. Category, other business units provide comprehensive services to the front-end customer market. After the early dominance of large overseas listed companies, medium-sized companies and emerging companies are gradually becoming the new favorites of the capital market. This is one of the motivations behind JPMorgan Chase’s “dumbbell strategy”.

Judging from JPMorgan Chase's report card in 2006, the two ends of the "dumbbell" grew in a balanced way, including traditional large customers such as CNOOC, CNOOC, Shui On, and China Merchants Bank, as well as medium-sized customers such as R&F Real Estate, Greentown, and Super Agriculture. The biggest challenge for JPMorgan Chase in the future is opportunity cost. This means that the cost of decision-making increases. Due to limited disposable resources, once you decide to do project A, you must give up other projects. But the risk lies in whether project A is a project worth doing and whether it is better than other projects. Medium-sized customers sometimes often It also tests an investment bank’s judgment and service quality. Big business is a good project, sometimes it may be more obvious. However, discovering good small and medium-sized enterprise projects may sometimes be a greater test for investment bankers' vision and judgment, as well as the differences in investment banking services. JPMorgan Chase has formed a value and service system in the selection and service of medium-sized enterprises, and will gradually become a new competitive selling point. The "dumbbell strategy" also requires efficient internal coordination. Within 2 weeks of September, JPMorgan Chase completed 5 equity market projects, and they belonged to different industry fields; on September 21 alone, JPMorgan Chase Asia-Pacific had four projects underway at the same time, 2 Chinese companies, 2 South Korean companies. IPO, and achieved high-end pricing for each project. After the projects were listed, they all increased by 10%-20%. "Each project requires meetings with at least 80-100 institutions and funds. We have to adapt to the time difference in different places to hold global conference calls. We may talk to a large fund about different projects in one day. The largest shareholder who is good at investment innovation is in JPMorgan Chase's performance has doubled this year. In addition to the prosperity of the IPO market, the income from the secondary market has also increased significantly. JPMorgan Chase is a shareholder of almost all H-share or red-chip listed companies of China's large state-owned enterprises, and some are among the top three. Some of the major shareholders hold 30% of the shares, which is a record unmatched by other foreign investment banks. In 2006, eight records including total market value, total transaction volume, and new listing fund-raising reached record highs. , both H shares and red chip stocks have achieved substantial growth. Some of the stocks held by JPMorgan Chase come from JPMorgan Chase’s own funds; some are held through funds, and the other part is specially used for securities lending and derivatives. Secondary market operations. Many actively traded stocks are inseparable from JPMorgan Chase, and new financing methods tailored for mid-sized companies-combining pre-IPO financing with IPO financing in the equity market are JPMorgan Chase's expertise. . Many investors who prefer high growth are interested in small and medium-sized enterprises with growth potential, and small and medium-sized enterprises have begun to try more advanced and diversified financing methods. JPMorgan Chase is getting better in China. The general background is that its global integration has been basically completed, and the emphasis on the Chinese market has increased. According to relevant WTO agreements, China's financial industry will be fully open to foreign investment after December 2006. Judging from the public statements of China's securities regulators, in 2007. The opening-up and scope of the securities market will also be greatly increased. Obviously, the securities market will be the preferred area for foreign investment banks. According to JPMorgan Chase's regular questionnaire for global institutional investors, 43% of institutional investors have concerns about the Chinese stock market in 2007. The forecast is "bullish". 55% of the institutions surveyed already hold Chinese stocks, and 26% said they would buy them within 6-12 months. In 2004, JP Morgan Asset Management, a subsidiary of JP Morgan, held Chinese stocks. The company and Shanghai International Trust Investment jointly established Shanghai Investment Morgan Fulinming Asset Management Co., Ltd., with JPMorgan Chase holding 49% of the shares. In 2006, JPMorgan Chase received an additional US$100 million investment quota approved by the China Securities Regulatory Commission, and its total QFII quota increased to 1.5 There are rumors that J.P. Morgan Securities is negotiating a joint venture with Liaoning Securities. Although J.P. Morgan has refused to comment on this, the plan to seize domestic securities companies is the same interest of almost all foreign investment banks. J.P. Morgan has also obtained a license. , providing foreign-funded companies with a full range of RMB business and global risk management financial tools and services, including capital market financing, financial consulting, pension fund business and cash management, etc. China’s strategic entry into China JPMorgan Chase’s long history in the Chinese market can be traced back. to the early 20th century. In 1909, JP Morgan served as the underwriter of Huguang Railway Bonds. In the 1920s, Chase Bank opened offices in Shanghai and Tianjin to provide financial services to local and foreign institutions. JPMorgan Chase's relationship with New China began in 1973, when David Rockefeller, then chairman of Chase Bank, led the first U.S. business delegation to visit China.

Chase became Bank of China's first U.S. correspondent bank that year, and in 1982 became one of the first U.S. banks to open an office in Beijing. In October 2003, JPMorgan Chase was approved by the China Securities Regulatory Commission and obtained QFII qualification. This is another important step for JPMorgan Chase to enter the Chinese financial market. Morgan Freeman, a fund company under JPMorgan Chase, signed an agreement with Shanghai SDIC to establish a joint venture fund company. As a commercial bank, JPMorgan Chase has obtained licenses to operate RMB business and foreign exchange exchange, which provides a good foundation for it to carry out various businesses in China, including investment banking business. Harrison, chairman of JPMorgan Chase, pointed out that international financial institutions like JPMorgan Chase can use their valuable experience to help China build a dynamic, innovative financial services industry. They possess the tools necessary for this process, such as extensive knowledge and experience in risk management, extensive exposure to global capital markets, and first-hand knowledge of creating new financial markets that spread risk and promote competition. Harrison said he would share this wealth with China and localize these tools. In June 2011, First Capital JPMorgan Securities Co., Ltd. (First Venture Securities), a joint venture securities company established by JPMorgan Chase and First Capital Securities Co., Ltd., announced that the company had obtained approval from the China Securities Regulatory Commission (China Securities Regulatory Commission). ) issued a securities business license. Yichuang Morgan will rely on this license to conduct securities market business in China. In December 2010, the China Securities Regulatory Commission approved the establishment of First Venture Capital, in which First Capital holds 66.7% of the shares and JPMorgan Chase holds 33.3%. The company is headquartered in Beijing and is engaged in the underwriting and sponsoring of domestic stocks and corporate bonds. Gaby Abdelnour, Chairman and Chief Executive Officer of JP Morgan Asia Pacific, said: "The establishment of Yichuang Morgan is another important milestone in JP Morgan's 90-year history in China. We are honored to have Yichuang as a partner. Because both of us have the same commitment, philosophy and ambitions for the joint venture securities company, First Venture Capital J.P. Morgan Securities Co., Ltd. is of great strategic significance to both parties in the joint venture and is important for us to provide customers with more and better quality. A common vision of service is crucial. "Branches. As of 2012, JPMorgan Chase Bank (China) Co., Ltd., headquartered in Beijing, has 7 branches in mainland China, namely Beijing Branch, Shanghai Branch, Tianjin Branch, and Guangzhou Branch. Branch, Chengdu Branch, Harbin Branch and Suzhou Branch. Asia-Pacific top three investment banking business Asia-Pacific top three, for some time, JPMorgan Chase has not attracted much attention in China, whether it is commercial banking or investment banking, although it is the second largest financial institution in the United States and a model of comprehensive financial services groups. Why? JPMorgan Chase's commercial banking business is mainly wholesale banking business and rarely does retail banking business. Because in its business philosophy, wholesale business is more conducive to management. JPMorgan Chase also adheres to this principle in China, so it has not received much attention from the public. In terms of investment banking business, JP Morgan and Chase Manhattan before the merger in September 2000 were both commercial banks, although JP Morgan has received special approval from the U.S. Securities and Exchange Commission to engage in securities business. The investment banking business of the merged JPMorgan Chase is almost starting from scratch, especially in China. After three years of hard work, J.P. Morgan’s investment banking business has achieved impressive results. Among global investment banks, it ranks among the top five in terms of equity financing and bond financing transaction volume, and ranks among the top three in the Asia-Pacific region. South Korea and Taiwan have taken the lead. In October alone, JPMorgan Chase completed six businesses in the Chinese mainland market: JPMorgan Chase was one of the global joint bookrunners of a total of US$1.5 billion in treasury bonds issued overseas by China ***; China Telecom recently In the RMB 80 billion acquisition of network assets in six provinces and cities from the parent company, JPMorgan Chase was the independent financial advisor; CNOOC signed a contract to acquire the Gorgon project in Australia, with an estimated amount of US$300 million. J.P. Morgan is one of the financial advisors; J.P. Morgan is the independent bookrunner and global co-ordinator for the US$180 million convertible bond project issued by CITIC International Capital; The US$150 million convertible bond project issued by China Travel International Investment , JPMorgan Chase is the independent bookrunner and independent global coordinator; in Motorola's acquisition of ZTE's chip factory, JPMorgan Chase served as Motorola's financial advisor.

Talent Strategy To recruit high-level talents, JPMorgan Chase takes the Chinese market as its strategic development focus, with more than 1/3 of its Asian employees stationed in Greater China. JPMorgan Chase has increased its strength in China and poached several influential investment banking talents from other institutions. Punishment incident On November 12, 2014, the financial regulators of the United Kingdom, the United States and Switzerland ruled on the exchange rate manipulation case and imposed 34 fines on the world's five largest banks, Citibank, HSBC, JPMorgan Chase, Royal Bank of Scotland and UBS***. billion dollar fine. The British Financial Conduct Authority fined five banks*** $1.77 billion, the U.S. Commodity Futures Trading Commission fined the five banks $1.48 billion, and the Swiss Financial Market Supervisory Authority only fined Swiss banks $1. A fine of 3.4 billion Swiss francs (approximately US$138 million). International Ranking: Fortune Global 500 Ranking 2010 Fortune English website released the latest ranking of Fortune Global 500 companies in 2010, ranking 25th. The 2011 Fortune English website released the latest ranking of the Fortune Global 500 companies in 2011, ranking 36th. The 2012 Fortune English website released the latest ranking of the Fortune Global 500 companies in 2012, ranking 51st. Bank ranking 1 JP Morgan Chase & Co US JPM 2 Bank of America Corp US BAC 3 Citigroup Citigroup US C 4 Royal Bank of Scotland UK RBS 5 HSBC Holdings HSBC Group UK HBC 6 Wells Fargo & Co Wells Fargo US WFC 7 Mitsubishi UFJ Financial Group Japan MTU 8 ICBC China 9 Credit Agricole Group France 10 Santander Central Hispano Spain STD 11 Bank of China China 12 China Construction Bank Corp China 13 Goldman Sachs US GS 14 BNP Paribas France BNPQY 15 Barclays Bank UK BCS 16 Mizuho Financial Group Japan MFG 17 Morgan Stanley US MS 18 UniCredit Italy 19 Sumitomo Mitsui Financial Group Japan SMFJY 20 ING Bank Netherlands ING 21 Deutsche Bank Germany DB 22 Rabobank Group Netherlands 23 Societe Generale France SCGLY 24 Agricultural Bank of China China 25 Intesa Sanpaolo Italy IITSF