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What is the denominator of credit card activity rate? (2 points)
total number of users. Active users refer to users who have used credit cards at least once in a certain period of time, and the total users are the total number of all credit card users owned by the bank. By dividing the number of active users by the total number of users, the activity rate can be obtained. Therefore, the total number of users is the denominator of the activity rate, which reflects the overall scale of bank credit card users and is of great significance for evaluating the business development and market competitiveness of banks.