Baidu bidding (Baidu promotion) is Baidu's first pay-per-effect online promotion method.

Simple and convenient web page operations can bring a large number of potential customers to companies or individuals, effectively increasing the visibility and sales of launched products.

After purchasing this service, companies or individuals submit a certain number of keywords through registration, and their promotional information will first appear in the user's corresponding search results.

When users are looking for information, through keyword optimization layout, people can find these promotional marketing information and copywriting.

Baidu will charge according to the actual click volume of the user, and the charge for each effective click ranges from a few cents to a few yuan.

Baidu Marketing relies on its strong user product advantages, including billions of search requests every day, more than 100 million users browsing Baidu information flow, and 80 billion positioning service requests, to provide customers with a full range of product advertising resources to cover users All scenes of life.

The following will introduce to you the methods and techniques of Baidu bidding advertising, and how to operate to achieve steady profits without losing money.

First, product selection criteria for bidding advertising

1. Profit (primary condition), the best profit is 2-30. For paid bidding products, if the customer price is too low, the meaning of bidding will be lost.

2. Keyword planning: greater than 100 (someone searches).

2. Taobao sales: greater than 50 (someone buys).

3. The number of bidding opponents: less than 3 (little competition).

4. Strong demand: weight loss, men’s products, etc.

5. Project durability: entrepreneurship training, Taobao, credit card, psychology, etc.

6. Product repurchase rate: Product effect, customers can continue to consume.

Second, the advantages of bidding advertising

There are two major directions for acquiring customers on the Internet, free promotion: long investment, high technical threshold, and slow results.

Paid promotion: short investment time, low technical threshold, and quick results. So the people who really make a lot of money on the Internet are doing advertising.

Third, bidding platform

In general, product bidding refers to Baidu bidding. Other platforms that can be placed include Toutiao, Douyin Luban, Sogou Bidding, 360 Bidding, Youdao Bidding, etc.

Fourth, advertising skills

It is not difficult to master the correct core of advertising technology. "Keywords" are the golden key to open the Internet.

Because keywords = demand, the core of advertising is to find keywords with strong demand and make accurate matches.

When the user’s search keywords are exactly the same as the keywords you submitted, your ads will have a chance to be displayed. An exact match is achieved.

If the exact match expansion (regional word expansion) function is turned on, when the keywords you set include regional words, netizens in that region may search for parts other than the regional words. Show your promotion results.

Users who search in this way are more accurate and easier to place orders.

Fifth, the rule of successful bidding advertising

The rule of successful bidding advertising is to sell your product to the people who really want it. This is the secret of making a sure profit without losing money through bidding. Decide.

People who burn money through bidding waste 80% of their money on 80% of keywords that cannot bring orders.

So we need to test keywords in the early stage, keep the keywords that can bring orders, and delete the keywords that burn money, then your account will be guaranteed to make money.

Selling your product to people who really want it is the key to successful bidding advertising.

The more you share, the more you gain!