C2C is actually a professional term for e-commerce, which is e-commerce between individuals. Among them, C refers to the consumer. Because the English word for consumer is Customer (Consumer), it is abbreviated as c. And because the pronunciation of 2 in English is the same as to, CtoC is abbreviated as C2C. C2C stands for Customer (Consume) to Customer (Consumer).

C2C means e-commerce behavior between individual consumers. For example, a consumer has a computer, conducts transactions through the Internet, and sells it to another consumer. This type of transaction is called C2C e-commerce.

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There is no doubt that Taobao’s leading position in the C2C field is not yet available. Able to shake. However, Taobao also has to bear the heavy pressure brought by this lead. Between the lead and the pressure, Taobao is struggling to move forward.

In China’s C2C market, Taobao’s market share exceeds 60%. If you are in a traditional industry, Taobao can sit back and relax. However, in the rapidly changing Internet field, this advantage is not an insurmountable barrier.

As early as the launch of Zhaocaibao in May 2006 was frustrated, Jack Ma realized that such a market position was not stable, and competitors might burst out with amazing energy and directly challenge Taobao's authority.

In this way, leading itself becomes a kind of pressure. There are pursuers behind, and the road ahead is unclear again. No one tells you how to walk the road ahead. Every step you take becomes a cautious attempt. You may step into a vast world, or you may gain nothing.

In the past year (2006 to 2007), Taobao showed its courage in innovation. It acquired Koubei.com to launch classified information, vigorously expanded brand malls, and turned group buying into a channel. Expanding the horizon of transactions to the world and launching a "global shopping" channel? It is difficult to say how much direct benefit these attempts have brought to Taobao, but Taobao has learned what can and cannot be done. Relying on constant attempts, Taobao is carefully maintaining its leading position.