In the face of the repeated epidemic, the constant suspension of social life and the continuous economic downturn, many enterprises really feel the unprecedented pressure of survival, and the cold winter really comes.

specifically, these measures include expanding new business to increase income, optimizing internal structure to save costs, and changing careers.

first, in the past three years, many companies have increased their income by expanding new businesses.

when the company's efficiency is not good, it is the coping methods adopted by many companies to expand new business and explore new ways to increase income. ..... In fact, this measure is also the most common method adopted by most companies. ......

From the actual effect, by expanding new business, many companies have indeed increased their income and survived the difficult period of these three years. However, some companies are not familiar with new fields, so the benefits are even worse in the process of expanding new business. ..... So this measure can't completely solve the problem.

second, many companies have saved costs by optimizing their internal structures to get through these three difficult years.

every company needs to consume operating costs during its operation. This factor is crucial to the company's profit. ......

When the company encounters difficulties in operation, both sources and throttling must be paid equal attention ... Therefore, in these three years, many companies have chosen the measure of optimizing internal structure to save costs and tide over difficulties. ......

According to the actual situation, the companies that take this measure have benefited without exception. The company's cost is lower, which correspondingly improves its profitability, which plays a very important role in helping the company tide over the difficulties during this period.

Third, many companies choose to change their careers when they encounter difficulties in their current fields.

in the past three years, the business environment faced by many companies has changed greatly, and even some companies have been unable to develop in their original business fields. ..... For these companies, their choice is to change careers. ......

There is a necessity to do so, and there is more courage to forge ahead.

Fourth, because of well-known reasons, everyone is having a hard time, especially for my small company, whose income has been obviously affected. Like some friends and colleagues around me, in order to change this state,

I also tried to be forced to develop some sideline businesses, such as part-time online car rental and street stalls.

It has been proved that those companies that are complacent are in trouble, while those companies that dare to break through themselves are gradually becoming formal and their business situation is getting better and better. ......

With the continuous improvement of the external environment, these companies will develop faster and better and become the ultimate winners.

The growth of an enterprise is just like the birth of a new life. The first three months are the most difficult time. As long as you get through it, everything will be fine. Of course, enterprises need to be longer, at least for three years, and many start-ups can't survive even one year, let alone three years.

how to survive the first three years is the most important test of the founder's quality.

Creating a stable team

Many enterprises can't do it in the end, not because the external enemies are too strong, but because the internal inconsistencies lead to the disintegration of the military and finally break up, which makes it impossible to continue. At the beginning of starting a business, it is necessary to choose good team members, with consistent ideas and directions, and clear equity and responsibilities.

only change the bow when the initial direction cannot be verified by the market, and don't change it easily. In this way, all members of the team are twisted into a rope, giving full play to their respective strengths and removing obstacles on the way forward.

Focus on products

A startup company can make whatever it wants to make money. It will do projects and products for a while, without a backbone and a main line, except barely surviving, it is difficult to have a chance to grow.

Therefore, a startup company must set the core products for development at the beginning of its business, and make unique products based on the existing team and resources, and then let the whole world know that you are the best in such a subdivision. Then push it to the market, and then make various efforts and modifications around this main line to make the market accept and recognize it.

Capital is the blood of an enterprise

What is the most expensive thing in the 21st century? Talents, but without capital, it is difficult to recruit talents. Of course, the prospect of your career may still attract top talents, which depends on the charm of the founder.

With talents and teams, food and grass are essential. Entrepreneurship is like marching to fight, the three armed forces have not moved, and food and grass go first.

there must be an individual in the founding team, who should focus on the issue of capital from the very beginning: either bring the product to the market as soon as possible, or cut into a big product in a cooperative way to share some profits, or start financing. Capital is the driving force for enterprises to move forward, just like the blood of human body. Many enterprises can't go on, in the final analysis, they just have no money.

quite a few enterprises' funds are broken, mainly because they can't get money, but because they spend money indiscriminately, such as the founder getting the financing money and giving himself a luxurious car.

If an enterprise wants to survive the most difficult first three years, it can start a lean business model, calculate carefully, iterate products quickly and test the market reaction quickly and effectively.

to put it bluntly, it is to quickly test which roads are impassable and which roads are difficult to go on at this stage, rather than knowing which roads can be taken. There are many paths to success. The more paths to eliminate mistakes, the greater the proportion of the remaining paths to success and the greater the probability of success.