ICBC Dream Westward Journey Credit Card
At the same time, cardholders can also participate in the joint promotion activities of ICBC's "Dream Mobile Games" jointly launched by ICBC and Netease Games to win rich prizes. According to the person in charge of ICBC's personal finance business department, in recent years, ICBC has continuously introduced youth fashion products and services to meet the differentiated and personalized needs of young customers.
The main consumers in the game industry and the main users of Internet financial products are young customers. This highly overlapping customer base has great potential for the integrated development of games and finance. The cooperation between ICBC and Netease Games will further narrow the distance with young gamers and provide better service experience for young customers.
According to the person in charge of Netease Games, the "Fantasy Westward Journey" mobile game is one of the most classic game products of Netease Games, which is widely praised by young gamers. ICBC's "Fantasy Westward Journey" mobile game co-branded card takes the classic characters in the game, such as swordsman, bone elf, mysterious and dragon prince, as the main design elements according to players' preferences.