Is it difficult to sell well? How can we develop a perfect sales strategy for our products and customer characteristics? Let’s take a look at how a girl in her twenties closes a deal quickly.
I stay in Auto City every day, and when I am free, I like to watch how various people who come to sell me sell. In the open market of Auto City, you can see too many sales, including those selling massage machines, massage chairs, rental warehouses, selling insurance, selling office supplies, and even toothpaste. I was talking to their showroom manager in a 4S store this afternoon when a young girl came in to apply for a credit card.
As soon as we walked in, our conversation was interrupted by this young and beautiful girl who came out of the blue. To be honest, the little girl is quite beautiful. She looks a bit like a student. She doesn’t have any makeup (it’s so rare these days, and maybe I saw it wrong). She may have been out doing business too much, so she looks a little tired, and she doesn’t look professional. Women are so neat and tidy, but they also make it less likely to create a sense of distance.
As soon as the little girl entered the door, she said: I am a credit card manager at XX Bank. Two people have already applied for credit cards with me outside (in the exhibition hall) just now. They used our credit cards to buy movie tickets and You can get discounts on coffee, and VIP customers can also enjoy discounts on air tickets and airport pick-up services. Let me introduce to you our credit card products. Just say that someone here has already applied for a card with her, which creates a demonstration effect and can make people immediately interested in her products. In one sentence, she can tell what benefits her products can bring to customers, which is a good sales pitch. technique. In fact, who knows if it is true? She can also say that the 4S store next door has applied for cards through her.
I'm not interested in credit cards, so I didn't talk to him. The showroom manager asked me how much credit card limit you can apply for and how long it will take to apply for it. The little girl immediately answered: If it is the first time to apply, the maximum limit is 5,000. If you already have a credit card, the limit can be increased accordingly. As for the time issue, this is our biggest advantage. As long as the materials are complete, I am sure it will be the fastest among all banks. I don’t know if you have ever applied for a credit card before. It's a pretty good answer. It doesn't give customers a clear promise, but the answer makes customers feel comfortable, and it also hits competitors. Haha, what an interesting girl.
The exhibition hall manager then said: I applied for a credit card with a limit of 10,000 some time ago. How much limit can I apply for now? The little girl replied: If the last one was for 10,000, now it can be applied for 50,000. If you fill out the form now and provide all the information, the card can be issued in a few working days. After applying for the card, you can... After saying that, he immediately took out the application form and handed it to the exhibition hall manager. The exhibition hall manager was also a little confused and had to fill out the form under the enthusiastic guidance of the little girl.
I got a customer so quickly. The little girl’s tricks were really powerful. Then she turned around and dealt with me again. I didn’t want to apply for a credit card and thought it was too troublesome to use it, so I thought of a way to reject her. In the end, I only asked one question and she couldn't continue the sales pitch: I work in the financial industry, how much credit card limit can I apply for? This is because banks generally do not want to be customers in the financial industry when applying for credit cards, and I know that there are several banks that are very clear about not doing credit card business for people in the financial industry. Unfortunately, this girl's bank is one of them. After hearing this, the little girl just explained and apologized.
Of course, the entire specific process has been simplified. In fact, if you think about how difficult it is to do sales, judging from this little girl’s sales process, her speaking skills must have been polished, and as long as we are willing to work hard, If you are willing to pay, you will definitely become an excellent salesperson.
I would like to recommend a practical sales book to everyone, "I'll Tell You Everything" by Lan Xiaoyu. There are many practical cases and tricks in it. I guarantee that you can use it after reading it in the morning.