I saw a piece of information before that Chenfan, a company in Sydney, received a second round of equity financing within a month, and the amount of equity financing has reached tens of millions of dollars. The name Xueli should be familiar to many people. After all, she is considered the best among Wang Sicong's predecessors, and has truly completed the promotion from Internet celebrity to CEO. I have never felt much about Internet celebrities, but the fact that Sydney’s company has obtained Series B+ equity financing makes me think it is very meaningful.
Due to the fact that Ruhan Holdings, where Zhang Dayi previously served as CMO, was secretly suspended from US stock listings. The story of "Internet celebrity's first stock" has ended. On the last trading day, the total market value of Ruhan Holdings was approximately US$281 million, a decrease of more than 70% compared to the first day of listing. Two years ago, Xue Li was probably Zhang Dayi's biggest rival. Both of them were top Internet celebrities and both had their own Taobao stores.
Whether it is sampling clothes, marking prices, co-branding with other brands, or posting on Weibo, they are all working against each other overtly or covertly, with sparks flying. Perhaps Xueli was also severely choked by them. Unlike the financial support behind Zhang Dayi, Xueli can be regarded as having found the way out on her own. With 3,000 yuan of "entrepreneurial capital" in college, she chose fashionable women's clothing at Sijiqing in Hangzhou and adopted the buyer's approach, which quickly attracted a group of 20-year-old girls. A month later, the water flow in the store exceeded 10,000 yuan.
After that, I caught the ride of Sina Weibo and e-commerce Didi, and quickly accumulated a lot of fans, step by step to where I am today. With her own brand and independent supply chain management, her store has been ranked No. 1 in women's clothing on Taobao for many years. In 2019, Sydney revealed that its company’s transaction volume reached 3 billion. Her falling in love, getting married, and giving birth were all like her own career, and every step was done smoothly. Although she is an "individual business owner", I don't know how much worse her daily life and layout are than the CMO of a listed company.
Zhang Dayi's signature line now seems more like being strong on the outside but hard on the inside. In fact, Zhang Dayi's company's suspension of listing and Zhang Dayi's decline, regardless of assets or traffic, are no longer willing to pay for it. On the one hand, the company's business model is flawed, and on the other hand, it is purely due to itself. Ineffective. After all, when times leave you behind, it won’t be easy to even say hello. The rapidly changing business environment will inspire new business models, and different people will become the pigs at the "outlet".
After that, short videos became popular, and under the influence of the epidemic, live shopping took off. Li Jiaqi and Wei Ya became popular. They were originally working in the live broadcast room and started to appear on various Internet media. Big-name celebrities and hosts also visited their live broadcast rooms one after another. In 2016, the young Zhang Dayi once looked at the camera with a bright face and said loudly, "2016 is definitely the era of Zhang Dayi!"
How many people dare to say that now? Whether it is a shallow pond or a "pig" flying into the sky, if you work diligently and steadily for others, you can earn tens of millions of times more than ordinary people, and your anxiety levels are also millions of times greater than ordinary people. First, Li Jiaqi did 389 live broadcasts a year, and then Wei Ya went to the hospital and still didn't forget her work. They are all anxious and afraid of being left behind by the wave of the times, but they all know that the wave of the times will definitely roll over them. How many people today still remember the memory vest, and how many people who know "Ma Jianguo" have made Douyin short videos?
Nothing is stable and will not change. No one can earn a lifetime of profits from a certain outlet. In the final analysis, everyone earns hard money, and no one can sit back and wait to die. step. Although the turbulence of the times is inevitable, by correcting your behavior and working hard, you may be able to go further. Xue Li's first main battlefield was also Sina Weibo. She accumulated a large number of fans with her dressing skills and life sharing. At the same time, she also completed the closed-loop control of diverting traffic to stores.
Although her Taobao women's clothing store has already secured the first place, maintaining this position also requires a lot of energy. What's more, if she can run the store well, it will be enough for her to make a lot of money. But not Xue Li. As early as 2019, she keenly sensed the outlet of the live broadcast room and gradually entered the scene. In addition to selling products of his own brand, he also sells goods for other brands. According to the Taobao Live Broadcast Top Celebrity List, Sydney ranks third.
Zhang Dayi also met Jiang Fan at Ruhan's annual meeting in 2019, and the relationship between the two gradually blossomed.
In January last year, Hupan University, co-founded by Jack Ma, Liu Chuanzhi and others, began its sixth phase of recruitment. There are only 40 recruitment quotas, but more than 1,500 entrepreneurs signed up, and less than 3% were admitted. There are 145 entrepreneurs who have passed the final interview, with an age group of 38.8 years old. Each person has started their own business twice on average, and the average startup period is ten years. Thirty-year-old Sydney is one of them. With her status and income, she still thinks about studying and expanding her connections. It is obvious that she wants to go to a higher place. Some people sarcastically say that you can get into Lakeside University if you are rich.
Xueli replied: Only those with a marketing credit limit of over 30 million for three consecutive years can be qualified to apply. There are many people applying, and they have to go through three rounds of interviews before they are qualified to join the 40 students. , first clarify the rules and regulations. In February last year, Rwanda envoy James Kimonyo visited the live broadcast room in Sydney. She also tried her best to sell a ton of freshly ground coffee in ten minutes. At this time, Zhang Dayi may have been having a heated fight with Jiang Fan, because just three months later, Dong Huahua already hated him to the core, and posted an exchange of words on Weibo, which shocked major websites.
Although Zhang Dayi did not reply at all, there were many traces of secretly poking and spreading dog food, and his popularity also plummeted. In October of the same year, Xueli entered the "2019 Hurun List of Under30s Entrepreneurship Leaders" ranking and became one of the 35 outstanding young entrepreneurs in the new retail industry. Comparing the information about Jiang Fan and Dong Huahua’s divorce, I sincerely feel that Zhang Dayi is stupid. Now she replies to fans' comments, hinting that she has a boyfriend; now she takes pictures of a spoon that reflects Jiang Fan; now she posts on Weibo to thank others for sending her out to study.
It seems that she wants to fight with Dong Huahua, looking like a winner, but she never thought that her fans and the main consumers are all women. If being a mistress takes pride in being a mistress, and even becomes so arrogant on stage, the mistress can become famous and make her debut, and she will still have a few supporters around her. Women’s resistance to mistresses does not need to be explained too much. In order to become a man with a wife, in order to get rid of the little ninety-nine in his heart, he personally destroyed the foundation of his career. Can Jiang Fan really never give up for the rest of his life?
Is the stolen true love so worth it? The same Taobao internet celebrity has entered the live broadcast room. The number of live broadcast rooms Xue Li has personally participated in is many times that of Zhang Dayi, and the amount of goods sold is also a huge difference. There are big-name celebrities from all walks of life in a live broadcast room, and the atmosphere is peaceful. Another person entered the live broadcast room, and the video barrages kept causing "mistress", and even deliberately submitted an order and then returned or exchanged the goods. No matter how strong their mental endurance is, there are still some people who want to go out and smash their own stores.
Zhang Dayi finally changed from a symbol representing wealth and traffic to a master of intimidating people. A person's charm and allure are also composed of several aspects, including appearance, temperament, and work. If one is lacking, the allure level will collapse. The same goes for Zhang Dayi. She was once an Internet celebrity with many followers, a collaboration target favored by many well-known brands, and a CMO of a listed company. When this kind of thing, accompanied by scandal, slowly fades away, and her youth and beauty are also reduced, how much more attractive can she be to Jiang Fan?
What's more, if Zhang Dayi wants to go to the end with Jiang Fan, marry a wife and have children, either Zhang Dayi will close the Taobao store, or Jiang Fan will resign from Alibaba. Because Alibaba clearly stipulates that relatives of Alibaba employees are not allowed to open physical stores on service platforms such as Taobao. This is why Alibaba’s investigation report on Jiang Fan mainly stated that “Jiang Fan had no insider trading behavior in the production and operation of Ruhan e-commerce, Zhang Dayi’s entire Taobao and Tmall stores.”
Currently, neither of them has made any big moves. After all, no one can be left behind. Therefore, it is hard to say what the emotional direction of the two will be. Jiang Fan is divorced, and Jiang Fan dares to marry Zhang Da. Yi is two different things. And Zhang Dayi, if she gives up her Taobao store now for a better relationship, what will she have left? Sydney, which was ridiculed as individual industrial and commercial households at that time, will now have its own listed company. Zhang Dayi, who used to serve as CMO of a listed company, now wears the title of "mistress" that cannot be erased, and the company is suspended from listing.
Except for Mr. Ali, whose development prospects are not yet optimistic, she doesn’t seem to have many winning cards in her hand.
And, is Mr. Ali really her card? How long can she hold it for? A cry of emotion. The phrase "individual industrial and commercial households" and "listed companies" without predicates at that time has now undergone a dramatic reversal. The two people in the past went from being equally matched to being far behind in just one year. The road is all walked by oneself, and one cannot blame others. What do you think? Welcome to leave a comment and share your unique insights.