1. Account information is irregular and incomplete
Amazon has a series of restrictions on buyer and seller accounts, especially for new accounts. If the account information is falsified, or some non-existent companies are fabricated, or the account information is incomplete, you will bear the risk of being banned from selling. Therefore, when preparing your Amazon storefront, all sellers must prepare a complete and formal set of company information and materials and review them strictly.
2. Account association leads to account being blocked
There will be no association problems when operating a single store, but if you want to operate in store group mode or operate with multiple accounts, you must To prevent your account from being linked. In order to ensure fair competition for sellers and improve the shopping experience for buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. When registering, only one business information can be used for an account and it must not be repeated, including legal person information, phone number, email address, visa credit card, etc. all need to be true and clean. Otherwise, once discovered, you can only choose one of the two stores, and one must be blocked. Then all the previous marketing will be in vain.
3. Malicious follow-up sales
Although for most novices, follow-up sales is a good starting mode. Follow the sales of hot-selling products, gain traffic, and quickly receive orders. , improve store sales. However, it must be stated that malicious follow-up is a taboo. And there are risks in copycat selling. If you accidentally copy and sell products with trademarks and are accused of infringement by the other party, you may need to be banned for a period of time
Therefore, if you want to copy other people’s products, you must First investigate whether the product has a registered trademark and appearance patent. The purchase process also needs to be treated with caution to prevent indirect infringement and unnecessary trouble.
4. Brush orders and manipulate reviews
Amazon officials have always abhorred the manipulation of reviews, such as fraudulent orders and illegal evaluations. Moreover, you may know that Amazon is a big data company. In recent years, it has used its monitoring system to strictly crack down on fraudulent orders, from monitoring sellers to monitoring buyers. It has also developed strict regulations to ensure the authenticity of reviews, and Sellers are strictly prohibited from manipulating reviews. The strict fraud monitoring system has caused heavy losses to many sellers, and Amazon's risk control mechanism is becoming increasingly strict. Therefore, the Goman team advises you to rely on your ability and avoid choosing inappropriate methods out of impatience.
5. Failure in the KYC review resulted in the account being blocked
According to the requirements of relevant European regulatory agencies, Amazon is obligated to conduct legal inspections on European platforms (including the United Kingdom, France, Germany, Spain, Italy, etc.) ) Sellers who open a store undergo a company and company owner identity review (KYC review). Only after the European verification team passes the review, the seller can sell on the European platform. Therefore, when registering and after registration, the seller's friends must go through the seller's backend, truthfully fill in the relevant information and upload the required documents as needed. Failure in the KYC review will also result in store closure.
6. Performance indicators:
Performance indicators are codes of conduct set for third-party sellers. Amazon uses performance indicators to distinguish between good and bad sellers. Among these indicators, order defect rate, order cancellation rate and delayed shipment rate are the main reasons for account freezes. Among them, the order defect rate (ODR) is the main reference standard for Amazon to close sellers’ stores. If the ODR exceeds 1%, it is considered too high. But if the store is blocked, the ODR may be more than 1.19%. So everyone must remember: the customer is God.
7. Selling counterfeit products/selling prohibited products
No matter what platform it is, the sale of fake products is prohibited. Amazon’s anti-counterfeit policy is that any product sold on Amazon’s website must be authentic, and the sale of unauthorized copies, pirated, and counterfeit products is prohibited. Products that Amazon expressly prohibits for sale cannot appear on the platform, and restricted products require Amazon’s approval before they can be sold.