American Express launched a black credit card named "Centurion" on 1999, which was called "the king of cards" by the insiders. Some people say that only with this kind of black card can the "distinguished identity" of the card owner be fully displayed. Because this kind of black card does not accept applications, only banks actively invite customers to join. It is reported that the black card owners of Express are very few 1% top customers. The high annual fee (about 6,543,800 yuan) has become an unimportant factor. According to relevant persons of Citibank, it is expected that no more than 65,438+0% customers in Hong Kong will become holders of Ultima cards. "Only a few people have this qualification. It is estimated that only a few thousand people in Hong Kong will be invited. " ? American Express Centurion Card
You can't find the trace of this card on the homepage of American Express. She doesn't publicize, let alone accept applications. American Express only chooses 1% of its platinum card users as the specific card issuing target. Usually, the owner of a black card is like this: male, CEO, president or chairman of a well-known enterprise, aged between 35 and 60, with an annual income of at least $654.38+million, many cars and mansions, and likes to drive private yachts and planes for a ride ... The minimum annual consumption of centurion cardholders is $250,000.
The annual fee for "black card" is $2,500. At present, it is only issued in the United States, Britain and Hong Kong. At present, China Merchants Bank has approached American Express about black cards, and China's top billionaires can also have low-key and luxurious American Express black cards. The standard in Hong Kong is a minimum annual salary of HK$ 2 million or a deposit balance of not less than HK$ 8 million in the last three months, an annual fee of HK$ 19800 and a membership fee of HK$ 23,800.
Many times, holding a black card means having the right to let people all over the world serve you. The widely circulated story about black cards proves this point. If the cardholder wants to go to sea, American Express will try its best to satisfy him as long as the earth can do it. Such examples have appeared many times in movies, TV series and animation works.
Low-key texture and expensive expenses reveal respectful enjoyment. Cardholders can get daily private cabin and first class upgrade services, hotel suite upgrade services, private travel consultant services, heavyweight performance tickets, 24-hour private banking and other services. Black cards also allow cardholders to easily advance to the upper social circle, enter and leave various high-end clubs, and establish and expand social circles.
As long as you have a black card, there are only things that American Express can't do!
The American Express formula only invites customers to handle it. You can't do it if you want to ~
There are also American Express black cards in China, but some value-added services can't meet the international standards of American Express and need to be improved.
For example, American Express Card and Black Card of Bank of China are both issued by Bank of China and American Express, which are considered as the top credit cards of domestic banks and invited by customers. Value-added services are abundant and the annual fee is quite high.
CITIC American Express card, black card, individuals can apply if they meet the requirements, and there are many value-added services, and the annual fee is quite high.
Cardholders travel at least 25 times a year on average. With this small black plastic card, you have a 24-hour personal travel consultant to plan your trip and book air tickets for you. During the trip, you can not only enjoy the luxury service of first class, but also enjoy the air tickets of your peers and travel companions.
It's free. In addition, cardholders will get tickets for some heavyweight performances from time to time. For example, the just-concluded Rolling Stones concert (the ticket price for two people is as high as $5,800). According to a recent survey by the Luxury Association of new york, customers applying for the most prestigious black card of American Express must have a net asset of at least $5 million and an annual income of more than $200,000. Although the exact number has never been made public, it is reported that the number of black cards is estimated to exceed 1.7 million. And more people want to get the black card.
American Express Black Card enjoys the exclusive personal butler service numbered 1 to 800, providing cardholders with services such as member clubs, airport VIP lounges and first class. This is the super enjoyment brought by the American Express black card, which is known as the "king of cards". On some international flights, American Express cardholders can upgrade to double tickets for free if they order first class tickets.
"Don't forget to bring it when you go out." This slogan of American Express Black Card is one of the most memorable slogans in advertising history. The name of American Express Black Card has been ranked 1 1 in Forbes' list of top luxury brands in 2004, and 1 1 in the list of top luxury brands in the world in 2005.
Luxury is an important brand strategy of American Express Card. Black cards do not accept applications, and only those who have received the invitation from the issuing bank are eligible to apply. Its annual fee is as high as HK$ 65,438+09,800 in Hong Kong, and its contracted account is limited to several million dollars, which is enough to buy a yacht.
Holding an American black card is equivalent to having your own personal assistant. In addition to booking hotels and upgrading cabins, it can even help holders buy sold-out concert tickets. There is no credit limit for black card consumption. It is said that someone used it to buy a Porsche on the spot.
Private shopping service provided by black card-VIP entrance of top fashion house. Calling in advance can ensure that you get one-on-one assistance from a trained assistant, and you can also be invited to try on high-end jewelry in the window. Black card holders will also receive an invitation to experience "life is unique". For example, play golf with Tiger Woods before the US Open, or take an experience flight with Buzz Aldrin, one of the first astronauts to land on the moon.
Black cards can also meet some "special" requirements. A black card holder customized a small Bentley for his 5-year-old son to match his Bentley. A Hong Kong man with a black card once held a wedding in a remote Italian village. He hopes to see the traditional lion dance performance in China at the wedding, but the performers can't all be from China. It was August, and many Italians were on vacation, but the bank consultant searched all over Italy and finally found two Italians who studied China Kung Fu, which made the card owner get his wish.
In fact, most black card holders do not ask black cards to provide such "tricky" services, they just enjoy the sense of dignity and honor brought by black cards.
Starting with the black card, American Express has introduced the options of green card, gold card and platinum card. The annual fee for green card is $55, gold card is $75 and platinum card is $300. There is a black card on the platinum card. Black cards are "upper-class identity cards" that money can't buy. It perfectly embodies the positioning of top luxury goods, and is famous for its strict review and small amount of existence.
In addition to individual customers, American Express is also committed to expanding high-end corporate card customers. Statistics show that more than 70% of the 500 large organizations in the world use American Express corporate cards, and 90 of the Fortune Global 100 companies use American Express corporate cards.