1.GILLETTE (Gillette razor blade)
A familiar melody came from the radio-"It looks sharp, and it is sharp to use ..."-It was also the first batch of advertisements regularly put on TV, which created the first time that similar products appeared in advertisements.
2.LUCKY STRIKE
Another example of changing from radio advertisement to TV advertisement is lucky brand cigarette. Its image is a cigarette spinning and swinging in the wind, with the slogan of L.S.M.F.T --Lucky Strike Means Fine Tobacco.
3. Texaco
This advertisement of "Texaco Star Theater" is the beginning of early commercial TV advertisements, and one of the advertising songs is still circulated by people today.
195s
1.ALKA-SELTZER
Its representative is a walking and singing pill, and its advertisement adopted the time-lapse photography effect of the early 195s style, and won the Cleo Prize.
2.ANACIN
This advertisement comes from Rosser Reeves' unique sales idea, and the work shows imaginatively that ANACIN is so simple and quick in treating tension headache.
3.CHEVROLET
When Dinah Shore sang "Looking at America in your CHEVROLET Car" on her TV program, Chevrolet became the first famous brand on highways extending in all directions in the United States.
4.TIMEX
In the history of advertising, Bulova once dropped a watch from Niagara Falls. But Timex took the idea to another new level: journalist John Cameron Swayze showed that Timex watches were ticking in the turbulent waves of Acapulco.
196s
1.MAXWELL HOUSE (Maxwell)
With the slogan "Good to the last drop" and the sound and fragments in the advertisement, MAXWELL HOUSE coffee reminds people of the smell and the sound of coffee brewing, all of which are so attractive and unforgettable that this advertisement appeared again in the 199s.
2.LYNDON JOHNSON
This is an advertisement for Johnson's presidential campaign in 1964-a little girl picked up a petal in the countdown before the atomic bomb exploded-this is a very powerful political advertisement, but unfortunately it was withdrawn by the candidate only once.
3.MARLBORO (MARLBORO)
The rough cowboy and the theme music "Magnificent Seven" from movies have revived the Marlboro brand, but before that, the brand was facing female consumers. In 1971, the cigarette advertisement was stopped, but this advertisement is still unforgettable.
4.NOXZEMA
This is an advertisement for shaving cream, which was the first TV advertisement to be publicly bought for sex appeal. In the advertisement, Gunilla Knutson, a former miss Sweden, gently said to the camera, "Take it off, everyone."
5.CRACKER JACK
When Jack Gilford, a character actor, walked past a stopped car, a box of Cracker Jack (corn gum candy) was stretched out from the curtain to be handed to people on the other side, but it was snatched away by Gilford, who was expressionless.
6.HERTZ
This advertisement sets a precedent for using magic. It depicts that people can glide freely into an open car in the air, accompanied by the sound of "HERTZ puts you in the driver's seat". Since then, this idea has often been imitated by others.
7.BENSON & HEDGES
To promote Benson &; HEDGES's 1 mm cigarette, the advertiser told everyone in a humorous way that cigarettes are too long and inconvenient: burning through balloons, being caught by elevator doors and so on. In the period of increasingly fierce competition among cigarette brands, B&; H's sales have increased eightfold in four years.
In 197s
1.UDWEISER:
A group of carriages pulling Budweiser beer, Clazdale swaggered in a small village covered with snow and ice, which was part of a Budweiser TV advertisement. Although the creator of the advertisement has left us, this classic advertising scene still remains in our hearts.
2.VOLKSWAGEN (Volkswagen)
When the luxury motorcade of the funeral entered the tomb circle, people began to read out their wills. In his will, the deceased cursed his wife, partner and son and left them nothing, but for the nephew who drove the Volkswagen Beetle, he left him all the $1 billion legacy.
3.COCA-COLA
In 1971, many young people from various countries sang "I'd Like to Buy the World a Coke" at the top of Italy, which was adapted from a popular song "I'd Like to Teach the World to Sing." This classic commercial was produced by McCann Advertising Company.
4.LITE BEER FROM MILLER
This is a classic advertisement of Lite brand beer, which has made Lite brand beer a famous brand since then.
5.XEROX
This is a "miracle", a miracle created by the Xerox 92 copier. This is an advertisement of Xerox in 1975, which is worth remembering.
6.LIFE CEREAL
Doyle Dane Bernbach made a commercial advertisement for Quaker oats in 1972, a kind of cereal with good taste and high nutrition. In the commercial, two brothers gave his brother Mikey a taste of the cereal of life, and surprisingly he liked it very much. "Hey, Mikey" in this advertisement has since become a word in the dictionary.
7.AMERICAN EXPRESS
With the competition in the credit card market, American Express Bank launched an advertising campaign with the slogan "Do you know me?". This advertisement implies that the American Express credit card is authorized by a green card.
198s
1. Bartles &; Jaymes:
An excellent "ordinary civilian" advertisement with simple actors and scenes. The final conclusion is: "Thank you for your support."
2.CHRYSLER:
Iacocca is one of the most convincing advertising spokespersons. As the president of Chrysler Automobile Company, Iacocca saved Chrysler Company from bankruptcy, and it was convincing for him to advertise his company's products.
3.WENDY'S (Wendy):
The advertisement for Wendy's brand hamburger is "Where is the beef?"
4. Kodak Oriental Man:
Kodak camera enables a father to record his daughter's wonderful time from birth to adulthood and marriage, which is very warm. The idea of the advertisement is that Kodak cameras can capture beautiful moments in people's lives.
5.EVEREADYENERGIZER:
The advertisement of Energizer battery is very creative. He used Bonnie Rabbit, a pink drum toy, for the first time in the advertisement. This advertisement was very successful, and the sales of hard-measuring brand batteries increased greatly. In the following years, a series of advertisements with Bonnie Rabbit were also taken.
6. FedEx Press:
With the change of express transportation, FedEx Company of the United States is also actively exploring the market and striving for more customers. In this advertisement, the advertising actor uses humorous language to position FedEx as the fastest and safest transportation enterprise in the world.
7. Ronald Rega:
This is the campaign advertisement of former US President George W. Lee in 1984. The advertisement shows the spirit of patriotism, and Mr. Lee himself dubs "America is once again welcoming the light".
8.COCA-COLA (Coca-Cola):
The works of McCann Guangming Advertising Company in 198 are very friendly.
Attachment: The first TV advertisement in history was broadcast at 2: 29 pm on July 1, 1941. Bulova Watch Company bought the 1-second time slot before the baseball game was broadcast for 9 dollars (about "WNBC" TV station under the National Broadcasting Corporation (NBC) in new york. At that time, the content of the TV advertisement was very simple, only a watch of Bulova was displayed in front of a map of the United States, and it was accompanied by the company's slogan narration: America runs in Bulova's time! Agree with 6| comment