Wechat business activity planning scheme 1 1. Ordering preferential promotion methods.
First order discount: This promotion method mainly encourages people to try to buy, and its focus is on the formation of users' buying habits. Because the user has a certain psychological threshold when buying for the first time, the first discount will greatly improve the customer's purchase rate at the moment when he decides to buy or not. When the buyer breaks the barrier of the first purchase, the possibility of re-purchase will be effectively increased.
Second, the reduction of preferential sales promotion law.
Full discount promotion: This kind of promotion method is mainly to increase the purchase quantity of the buyer's goods, and its key point is to increase the customer unit price of the user. Now full reduction is widely used online and offline. The skill of full discount is the setting of price. Many small partners must have experienced how to buy two pieces, but they can't make up the full reduction. Just buy three pieces. These are all designed by the merchants in advance. For example, he first set the price as 98 yuan, and then reduced it to 200. Therefore, when promoting sales in this way, everyone should set the price in advance.
Third, the festival promotion law.
Festival promotion: this promotion method is to use festivals as promotional activities, with the focus on attracting attention through festivals. The focus of the festival promotion law is not festivals, because festivals can be created. You see, "Shuang 1 1" and "Shuang 12" are all created by e-commerce. The key to festival promotion is to combine one's own products with festivals and make good use of the characteristics of each festival, such as "June 1" to promote children's products and "half price promotion"; May Day is coming. Are you ready for a promotion?
Fourth, the "low price" preferential promotion method.
"Low price" preferential promotion: this promotion method is to obtain traffic through the low price of some products and gain benefits through other products, with the focus on drainage. This way is a good way to attract users to visit. Choose one or two products, set the price as the reserve price or even the loss price, use these products to attract users into the store, and then make profits through other products. This is also a good way to promote sales.
V. "Rebate" Communication Promotion Law
"Rebate" communication and promotion: This promotion method is to let buyers help the store to spread through cash back or gift, and its focus is on communication, expanding the visibility of the store and attracting new customers. The general way is that Weibo and WeChat buyers show rebates, that is, after purchasing, users can upload photos to friends circle or Weibo and recommend a store to get cash back or gifts; At the same time, the collection of praise offers is also a relatively mainstream preferential way at present. This method is very effective in expanding communication and attracting new users.
Wechat business activity planning scheme 21. Critical price: causing buyer's visual error.
Critical price: refers to the first illusion in visual and perceptual cognition.
Practical case: With 100 yuan as the boundary, the critical price can be set to 99 yuan or 99.9 yuan.
Advantage analysis:
1. Stimulate consumption desire with lower cost and promote consumption with digital pressure.
2, the wrong vision leads to the personalization of the store, and it is easy to achieve the promotion effect.
3. There are various price combinations, and the way to attract buyers is no longer single.
Second, the ladder price: let buyers automatically worry.
Step price: the price of goods changes gradually with the passage of time.
Actual case: new products are sold on shelves, with 50% off on the first day, 60% off on the second day, 30% off on the third day, 20% off on the fourth day, 10% off on the fifth day and the original price on the sixth day.
Advantage analysis:
1, reducing the depressed time of buyers and promoting impulsive buying behavior.
2. The production of the commodity itself has been completed to avoid the loss of commodity value.
3. It not only attracts and stimulates the buyer's consumption, but also avoids the loss of the store.
Third, price reduction and discount: double benefits for buyers
Price reduction plus discount: one more bend than pure promotion, achieving the effect of double interests superposition.
Actual case: Take 100 RMB as an example. If you give a 60% discount directly, you will lose the profit of 40 yuan, but if you reduce the price of the goods by 10 yuan first, and then give a 20% discount, then the lost profit of the goods will be 28 yuan, but the buyer feels more affordable.
Advantage analysis:
1. Buyers often lose their original judgment and are attracted by promotional activities.
2. Improve the mobility of promotion, expand consumer groups and attract more traffic.
3. Reduce the cost waste caused by promotion and increase the unit price.
Fourth, illusion discount: create the feeling of "buying and earning"
Illusion discount: emphasize the description of the original value of goods and enhance the super-texture.
Actual case: "Spend 100 yuan to buy goods with value 130 yuan" makes people feel that they have sold and earned more than "7.7 discount for the whole bank".
Advantage analysis:
1. Use the illusion of money price to let buyers avoid the illusion of discounted goods.
2, in view of the psychology of "cheap and no good goods", through the promotion of buying desire.
3. The imaginary discount is a little higher than the actual profit of the 30% discount sales method.
Five, a flash of money: let buyers flock.
Instant money: allow buyers to snap up goods freely within a specified time and sell them at ultra-low prices.
Actual case: All the goods photographed by the buyer from 9: 00 to 9: 30 every day are sold at 5 yuan price.
Advantage analysis:
1, seemingly losing money, can bring a sharp increase in traffic and potential buyers.
2, let buyers spread independently, saving a lot of active publicity costs.
3. Use the popularity to bring more stable buyers.
4. Clever choice of time points to improve the memory of store activities.
Six, the value of one yuan: catch big fish with small fish.
Over-value one yuan: During the activity, one yuan can buy ten or even hundreds of goods at ordinary times.
Practical case: value-for-money baby, only for 1 yuan, the quantity is limited, while stocks last (each person is limited to one).
Advantage analysis:
1, limit ultra-low-price activities to increase sales of related commodities.
2. Arouse the buyer's desire for consumption and stimulate more consumption with a postage.
3. Sub-activities attracted buyers' long-term attention and brought second recommendation.
Although the above methods are used a lot, we also encounter many such marketing methods in our life, which are classic methods and several methods with high success rate. This method can also be applied to our WeChat business.