1. Bank of Communications Credit Card is a credit brand product jointly launched by Bank of Communications and HSBC. Its user orientation is "a group of people who have ideals and pursuits for life and career, know how to enjoy, are more willing to struggle, and sometimes have the needs of studying abroad, doing business, studying abroad or traveling abroad."
Second, Bank of Communications credit cards are also a group of people with high living standards who are willing to try new consumption habits. Bank of Communications Pacific Credit Card is a credit card product created by Bank of Communications by introducing advanced technology and management from HSBC. It brings together the advantages of global and local countries, advocates a brand-new consumer culture and card experience with the theme of "China Global Card", and provides preferential and thoughtful services around the world.
3. In May 2005, just as Bank of Communications was preparing to enter the credit card business, it happened that the domestic market was filled with smoke: major domestic banks entered one after another, and the competition became increasingly fierce; Among the foreign banks, there are pioneers aiming at the China market and joining hands with domestic banks to establish a model of joint promotion of credit cards by domestic and foreign banks.
Fourth, in the face of unfavorable competition, how can Bank of Communications reverse the passive situation and win the leading position in the credit card market? As early as June 5438 +2004 10, before the establishment of the Pacific Credit Card Center, Bank of Communications had been thinking about two issues: first, the positioning of customers; Second, the advantages of strategic alliance with HSBC.
Verb (abbreviation of verb) brand positioning: After a series of evaluation and research, Bank of Communications named customer orientation of this credit card as: "A group of people who have ideals and pursuits for life and career, know how to enjoy life, are more willing to struggle, and sometimes have the needs of studying abroad, doing business, studying abroad or traveling abroad, and are also a group of people with high living standards who are willing to try new consumption habits." Subsequently, Bank of Communications and HSBC jointly launched the "China Global Card"-"Bank of Communications Pacific Dual Currency Credit Card".
6. China Unicom's credit card products are named "Pacific", such as: Pacific Dual Currency Credit Card, Pacific Y-power Credit Card, Bank of Communications Pacific Wal-Mart Credit Card, Bank of Communications Pacific Suning Appliance Credit Card, Bank of Communications Hong Kong New World Department Store Credit Card and Pacific Business Card.