In order to ensure the successful conduct of the activity, it is often necessary to prepare a specific, detailed and highly targeted activity plan in advance. The activity plan is a written plan for a certain activity. How should we develop an activity plan? Below are the sample articles about the 520 activity plan that I collected and compiled (selected 5 articles). They are for reference only. You are welcome to read them. 520 activity plan 1

1. Activity theme:

"Time is silent, true love is eternal" "Poetic and flowery 520"

2. Activity time:

Sunday, May 20, 20xx, 19:30-22:00

3. Event location:

A certain bar

4. Activity format:

Men and women cooperate. Activities that can only be played

5. Activity scale:

About 33 people

6. 520 planning activity process plan:

1. "Find the goddess in your heart"

1. Through the introduction of the guests, the guests choose their favorite objects

(Self-introduction is limited to 2 minutes per person, all female guests stand A row of male guests will have a preliminary understanding through self-introduction, and the male guests will make a choice. If only one male guest chooses, and the female guest agrees, the preliminary speed dating is successful. If there are multiple male guests, the male guest will have 1 choice. Minutes of confession time, and finally the female guest chooses the one she likes, and speed dating is successful) (520 Valentine’s Day Couple Activity Plan)

2. If both men and women agree, the first round of speed dating is successful and the remaining rounds will be successful. Second Round Speed ??Dating

The game requires the cooperation of a man and a woman to get a big gift. Only 4 big gifts can be played by a man and a woman. Be cooperative. Men and women cannot leave each other after they are in a group. Leaving will be considered an abandonment and there will be no gifts. They cannot play the next round of the game.

2. "Group versus handsome guys and beauties"

Everyone is divided into 2 groups. The Cowherd Team and the Weaver Girl Team. Each team consists of 6 pairs of men and women plus one man. The game is that each group eliminates one pair in each game. After forming 3 teams in the end, they can get a big gift and rank first. Second place. Third place

1. The Cowherd carries the Weaver Girl (it is recommended that 2 male and female pairs from each group at the scene finish the game at the same time)

The rules of the game are to be played in groups, and one of them will be covered. Yanqing carries his partner on his back, and the other party is responsible for directing. According to the course of the game, he must pick up the arranged items. The rules are that the man squats down and the woman picks up, picks up roses, etc. The group that successfully passes and takes the least time will receive a small gift.

2. Intellectual surfing, race against time game

Each group has 2 pairs of men and women. The woman sits on a stool and the man stands on the wall opposite to hold roses. The woman in each group asks some questions to the other man. If you answer correctly, you can take one step. If you know that the man can give the rose to the woman, you are the winner. The group that answers the most questions correctly will receive a small gift. Those who fail are eliminated.

3. Love song duet

The host will say a word. Like love, one pair for each group on site. During the competition, participants freely use their strengths and strive to express themselves. The group that sings the most love songs that begin with love will receive a small gift. If you answer 5 times correctly, you will be eliminated.

4. 520 Couple Winners PK

Each winning couple in the event will be ranked first, second, and third in PK.

3 couples. Feed each other watermelon. The man covered his eyes. Each group of women gave blind orders to the other group. Look at the pair who will win if they eat the watermelon. The winning team will receive a small gift. Those who fail are eliminated.

The man stood by the wall, while the woman got on the red rope and pulled against it. As long as a man can hold your hand, he wins.

5. Love at first sight, heart to heart

The primary and secondary people say three idioms. The man has to do three different actions as required. The man writes it on the woman's hand. The woman who guesses more answers will win, and the one who fails will be eliminated.

6. Four different images

The men and women in each team talk about what they want to learn from each other. . Which team can be male or female and ask the male to guess. Guess correctly and win. Guess 3 times.

Those who fail will be eliminated.

The couple finally ends

The last three couples are left. Let's see which team wins. They can give the remaining team a game and let them win third place. The winner is with that team. Let me tell you about the event, which won the first place

Artistic performances:

Male and female guests *** performed some shows together. Let's have fun together, sing, dance, play games, etc.

Free activities: eating Qiaoguo

Qiaoguo is the most famous of the festival foods in 520. Qiaoguo is also known as "Qiaoguo". Prepare some Qiaoguo and some snacks. Everyone can have fun and chat while eating Qiaoguo. This will give both parties a chance to get to know each other. 520 Activity Plan 2

1. Background Analysis

On May 20, the abbreviation "520" means "I love you" in homophone.

As the first day with a hype gimmick after the May Day promotion, we plan to use the 520 concept to deeply tap the market potential that has not been tapped by the May Day activity, and provide sales terminals that are fighting in the fierce competition this year. A helping hand. At the same time, it avoids the promotion peak of competing products and serves as a link and smooth connection between the May Day promotion and the summer promotion.

Double Tiger 520 - for the theme promotion of Love Home, 200 selected stores across the country have been selected to carry out this activity. This activity is supplemented by sales promotion, through media and terminal publicity, to enhance the brand image and make up for 5 ·1 Brand damage caused by price war.

2. Activity theme

This year’s 520·Which bed will you sleep on?

——Shuanghu Furniture Famous Products 20xx Love Theme Promotion

3. Theme Hype

The project raises issues online and offline, causing public opinion Hot hype issues, guide the issue in a positive direction and introduce the Double Tiger bed, talk about the functions of the Double Tiger bed, the benefits of sleep, etc. to guide the discussion on 520 this year. Have you slept in the Double Tiger bed?

IV. Activity Time

20xx.5.17-5.20

V. Activity Content

Public Relations Project Operation Method Activity Content Remarks

This event of "xx Reality Show" only uses posters, exhibition stands and information desks. Interested customers will be given group purchase tickets. After taking photos at the event, they can scan the QR code to participate in the ipadmini lottery and win Admission ticket, (this event needs to be set up in an area with a large flow of people in the city, and it is recommended to be in a bustling urban area)

Prizes: First prize: ipadmini1

Second prize: ipodnano5 Taiwan

Third prize: 10 instant cameras. This project can be promoted starting on May 12th

"Long-length luxury cars escort love". During the event, you can purchase any Shuanghu After filling in your personal information, wedding date, location, etc. after the product, you can participate in the lottery of Hummer as a wedding car. The winner can use a Shuanghu Hummer with the date of use.

"It's 520 this year, which one will you sleep on?" Bed" Viral Video Company shoots micro videos and love manual four-frame comics to promote the project on the Internet. The company directly promotes this project.

《Your Big Bed》

1. We recommend you to buy a double tiger bed and enjoy a happy life;

2. Are you satisfied with your current bed? Not satisfied? Then come and design a bed that you like;

3. Participate in the "Your Big Bed" design competition and you will have the opportunity to get Shuanghu Furniture to customize a big bed of your own design for you. set;

In-store group purchase project Shuanghu 520 is a value-preserving product. During the event, if you purchase Shuanghu furniture products, the full price will be paid, that is, from the date of payment to the date of installation (December 2014 Ending on March 30th), you can enjoy a 1‰ daily interest rate cashback on the full payment. This group buying project can be held from May 17th to 20th. Customers with group buying tickets can enjoy the group buying price. Customers without tickets can purchase at the normal price

Buy a large bed and get premium wedding home textiles. During the event, you can get a set of high-quality wedding home textiles by purchasing regular-priced queen-sized beds and mattresses;

(Home textile products are purchased by specialty stores themselves)

Buyers of furniture will get free home appliances during the event Purchase a regular-priced product for RMB 8,000 or more and get a juicer for free

During the event, purchase regular-priced products for RMB 12,000 or more and get a microwave oven for free

Purchase regular-priced products for RMB 18,000 or more during the event Get a fully automatic washing machine for free

During the event, if you purchase regular-priced products for more than 28,000 yuan, you will get a hanging air conditioner

The whole city shows love and anyone who purchases Shuanghu products in the store during the event Consumers will have the opportunity to enjoy urban outdoor billboards or bus stop signs and other billboards for 3 days. It can be used to express love to your loved one, propose marriage, etc. If there are a large number of participants, this activity may be conducted in the form of a lottery. Qualified specialty stores can participate in this activity. They need to provide 1 or 2 cities. The cost of screen replacement will be borne by the specialty store

Activity gimmicks

1. Say you loudly Aiying iPad gift

2. Go to Shuanghu to use an extended Hummer as a wedding car 3. Buy furniture and give home appliances and get it all in one place

6. Event products

The products of this event all use the May Day promotional products

7. Terminal activity execution nodes

Time matters

5.6 The market center issues an activity plan

5.6 Issue material templates for company promotional activities.

5.8 Each branch will hold a project communication meeting: Understand, be familiar with, and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, and make relevant work arrangements and promote the activity plan to the event store. .

5.10 Finalize promotional materials for each district.

5.10-5.12 Production of promotional materials for each specialty store

5.12 ??peripheral publicity implementation.

Activities will be carried out from 5.17 to 5.20.

5.30 Activity evaluation submission.

(The company will conduct spot checks on the execution of store activities on May 9th. If this activity node is not implemented or is not implemented in place, the branch will be punished)

8. Event organization

Functional leader of the working group

Commander-in-chief

1. Responsible for the decision-making of this event

2. Responsible Appointment and work allocation of the working group

3. Responsible for government coordination

Public relations group

1. Responsible for the approval of event procedures

2. Responsible for the implementation and approval of event venues

3. Responsible for the approval of floats, arches, floats, and x teams

4. Responsible for event follow-up

Publicity Team

1. Arrange the advertising cycle according to the advertising schedule

2. Produce advertising materials according to the advertising design template

3. Supervise the release of advertising and implementation

4. Organizational arrangements for temporary promotion personnel and waist drum team personnel

Product group

1. Responsible for the implementation of promotional products

2. Responsible for the statistics of slow-selling products, as this special sale item

Sales team

1. Responsible for the pricing of event products

2. Responsible for this event Publicity and implementation of details

3. Responsible for order statistics and tracking

9. Material list

10. Store atmosphere layout 520 activity plan 3

Event time:

May 20th (Wednesday x)-21st (Wednesday x).

Event theme:

Yuanding X520 shopping spree.

Activity content:

1. Shopping will give you a romantic mood

During the activity, anyone who purchases a total of 500 yuan (gold jewelry/home appliances/cigarettes) in X shopping mall on the same day If you spend RMB 1,500 or more on wine), you will get a piece of chocolate (valued at RMB 10.5) or a rose (valued at RMB 5).

The cumulative purchase of the day is over RMB 3,000 (over RMB 8,000 in gold jewelry/home appliances/cigarettes and wine). , give Laoshu Coffee a 50 yuan cash coupon. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)

2. True confession, romantic holding hands

During the event, X internal broadcast will open an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (X Broadcasting Studio is a simple recording studio). You can imagine how romantic and emotional it must be when you and your loved one walk hand in hand into .

3. Atmosphere creation

During the event, the music in the store will all play some love songs and X’s Valentine’s Day promotions, and from time to time send out X’s wishes to all the lovers in the world. Remind people who walk into X that Valentine’s Day is here and it’s time to pick a souvenir for your loved one to boost sales during the event.

4. Event publicity

1. Television, radio, newspapers, publicity

2. SMS publicity

3. Event sign

5. Cost budget

1. Gift cost: estimated to be 25,000 yuan (flowers/chocolates are expected to be 200 copies/day, packages are expected to be 50 copies/day)

2. SMS fee: 2,500 yuan

3. Other expenses: 1,000 yuan 520 activity plan 4

Image activity

1. Give 520 to him if you love him A home

Post a blog post containing the keyword "If you love someone, give them a home", follow the official Weibo, and @retweet to three friends, you will have the opportunity to participate in the 520 Sweet Nanjing IKEA trip with your beloved for free . (Limited to 10 pairs)

2. 520 Sweet DIY

On the afternoon of May 20th, join Baida Lepuson to DIY a unique sweetness in the world for your beloved. Let’s have cake! If you love her, give her the best! Event location: in front of the ONLY hall on the second floor. Special thanks to: Crown Cake

3. 520 Happy Crosstalk Party

From now until May 18, follow the official Weibo and @retweet three friends to have a chance to win the weekend 2 tickets for the cross talk stage. 520 Bring your beloved TA and laugh together! Collection location: Main service desk on the first floor.

Activity time

May 18th (Friday) May 21st (Monday)

Activity content

1. Sweetness Valentine's Day discount of 30% for purchases over 50%

During the event, customers can receive a discount of 30% for purchases over 50% of clothing products, 60% off for purchases over 100%, and so on, with no upper limit. Men's and women's clothing, men's and women's shoes, wool and cashmere, home underwear, bedding and children's products, bags and leather goods, some ladies' clothing, a few brands and special products will not participate in the event. The same full discount rule does not accumulate across floors or special halls. Please refer to the notices of each special hall for details.

2. 520 Sweet Happiness Gift

During the event, customers who purchase clothing products with actual cash payment of 800 yuan or more will receive a Dragon Photography Voucher worth 1,088 yuan, and customers who spend 500 yuan or more will receive a Dragon Photography Voucher. A wedding gift certificate worth 880 yuan for photography. For purchases over RMB 200, you will receive 2 tickets to the weekend cross talk stage. A single ticket can only be given once, no accumulation, no repeated gifts, the quantity is limited, and the gifts are available while supplies last. Gift-giving location: Main service desk on the first floor.

During the event, customers who purchase clothing products with a cash payment of RMB 800 or more will receive a free Munchiki doll or 2 movie tickets; a purchase of RMB 600 or more will receive a Lin Qingxuan bear soap; a purchase of RMB 300 or more will receive a mini green mini A potted plant. Only one gift per ticket, no accumulation.

No repeated gifts, the quantity is limited, and the gift is subject to the actual gift. Gift-giving location: Next to the Dayiyan Hall of the shopping mall on the third floor.

During the event, customers who purchase inlay-type products by paying cash of RMB 1,000 or more will receive a box of Yikou Lotus as a gift. A single ticket can only be given once, and there will be no cumulative and repeated gifts. The quantity is limited and while supplies last. The actual gift shall prevail. Gift-giving location: Shopping mall office on the first floor.

3. Sweet happiness

During the event, customers who hold a CCB credit card to purchase clothing and cosmetics will receive a 50-yuan stored-value gift if they spend 500 yuan (inclusive) on a single card on the same day. 1 card, jewelry, jade, home appliances, get a 50 yuan top 100 stored-value card when you spend 1,000 yuan on a single card on the same day, only 2 cards can be given on the same day, the quantity is limited, first come first served, while supplies last. Gift location: Main service desk on the first floor.

During the event, customers who use ICBC credit cards to purchase clothing and cosmetics will receive a three-piece cleaning and care set if the cumulative purchase of 800 yuan (inclusive) on a single card on the same day. The gift is subject to the actual product. The quantity is limited and supplies last. That's all. Gift location: Main service desk on the first floor.

4. 40 off for purchases over 200

5. Yayi and Ming brand yellow platinum discounts of 15 yuan per gram

6. Lucky 90-point shopping on weekends only costs Half the money

7. Youngor’s first summer appreciation party starts at 50 yuan

8. Bada Lepuson Home Appliances Full Freezing Power 520 Activity Plan 5

1 , Activity background

On May 20th, Internet Valentine's Day is a love festival in the information age, scheduled for May 20th and May 21st every year. The festival originated from the close connection between "520" and "Internet Lover" in singer Fan Xiaoxuan's "Digital Love", which is compared to "I love you", and the musician Wu Yulong's online song. Later, "521" was gradually given the meaning of "I do, I love you" by couples. "Internet Valentine's Day" is also known as "Auspicious Wedding Day", "Confession Day", "Coquettish Day" and "Courtship Day".

In this youthful, spiritual and implicit festival, "520 (521) 1314 I love you (I will) for the rest of my life" is its classic digital quotation, Wu Yulong's "Internet Lover" A holiday staple. In these two days, people boldly say (show) love through (mobile phones, PC traditional) Internet (using VX, QQ, Weibo, forums, etc. as platforms) or mobile phone text messages, and even send gifts (red envelopes) to express love and go on blind dates to find love. There are even countless couples getting together to register for marriage and hold grand wedding banquets. Many businesses are also taking advantage of the situation to carry out group purchases, discounts and other promotional activities, setting off a wave of holiday craze both online and offline. With the increasing number of festival participants, 520 and 521 "Internet Valentine's Day", "Confession Day" and "Coquettish Day" have become popular reports in various media (newspapers, TV, Internet, etc.).

2. Activity theme

"Xinyu Xingwang" uses the romantic star to make a sincere wish to continue the fate of the previous life with him (her).

3. Purpose of the event

1. Ultimate purpose: to increase product sales;

2. Direct purpose: to increase brand awareness and reputation through the event;

4. Event Time

May 10-May 20

5. Event Location

XX Jewelry North China The selling points of the district

6. Organizer

XX Jewelry Co., Ltd.

7. Event details

Divided into three parts:

1. Dedicated to lovers who can spend Valentine’s Day to the fullest;

2. Dedicated to lovers who cannot spend Valentine’s Day to the fullest;

3. Dedicated to single nobles.

The details are as follows:

1. Dedicated to lovers who can spend Valentine’s Day perfectly

Compose a romantic song with him (her) Poems, make a sacred covenant with him (her), share the language deep in the soul with him (her), hold hands with his (her) wife in this life, and continue the fate of the previous life. .

Recommended: "Whisper from the Heart"

2. Dedicated to lovers who can't spend Valentine's Day completely

There is you and he (her), The unchanging true feelings and eternal expectations are just because love is in our hearts. Send him and give you a common blessing, it will come true, because it is the embodiment of love.

Recommended: "Heart Sea"

3. Dedicated to single nobles

In the days when colorful discs come in pairs, let us temporarily put down our burdens, Let’s have a date with the shooting star. I believe it will fly with our wishes to the place where our dreams come true.

Recommended: "Angel's Kiss"

Activity Highlight 1

"Heart Words and Star Wishes"

To your ( She) made a sincere vow to let the shooting stars carry your true feelings and pass through every corner of the world. I believe that the dreams in your heart will definitely come true.

(Purpose: Create a romantic atmosphere for lovers, let them feel the difference of XX jewelry.)

Props preparation: meteorite, placed in a delicate glass box , represents one hundredth, one thousandth, one ten thousandth, one hundred millionth of the eternal love of the shooting star.

Activity Highlight 2

"Recruitment for Declarations of True Love"

Participants fill in your declaration to him (her) in the card we specially made for you On May X, we will select the most creative declaration, the most touching declaration, and the most romantic declaration. Be sure to leave your contact information for him/her! We will help you convey your deep feelings to your him/her. (Purpose: To create a space and venue for lovers to vent their feelings. On the other hand, it can also increase the brand’s visibility and reputation.)