Recently, China CITIC Bank Credit Card Center and Meituan Dianping announced the official launch of Dianping’s first truly exclusive credit card for “foodies”—CITIC Bank Dianping co-branded credit card. This product takes food as the entry point, deeply explores the emerging consumption needs of young Internet groups, and achieves full coverage of cardholders' daily life. At the same time, the two parties will launch a comprehensive cooperation to actively capture users' personalized needs for quality life in the mobile Internet era through complementary advantages, maximum sharing of resources, and joint operations, and jointly build a panoramic ecosystem of life consumption to create a Financial products and special services that truly benefit the people bring users the ultimate experience of "unbounded taste".
The release of the CITIC Bank Dianping co-branded credit card is the first time Dianping has cooperated with a bank to issue a co-branded credit card product since its establishment. Focusing on food, Dianping has collected more than 20 million merchant information and has 250 million monthly active and highly sticky users. The resources and services provided cover all scenarios of consumers' daily life. As Dianping’s first “foodie” credit card product, it covers all online and offline delicacies at home and abroad, allowing users to enjoy a gourmet feast at the most favorable prices and through the most convenient channels.
According to reports, in addition to enjoying the basic benefits of CITIC credit cards such as no annual fee for swiping the card, earning points by swiping the card, high-value flight delay insurance, etc., the exclusive privileges for “foodies” are very attractive: New “foodies” "You can get 188 yuan of Dianping food coupons with the first swipe of the card; experienced "foodies" who meet the monthly consumption standards can receive 50% off Dianping's 100 yuan payment, and have the opportunity to grab the "Big Overlord Free Order Privilege", with a maximum of 1,000 yuan Food gold; if the expert "foodie" reaches the monthly consumption standard, he or she can get 9-share redemption, 9-yuan viewing, wonderful 365 and other preferential activities with CITIC Credit Card. In terms of card design, the CITIC Bank Dianping co-branded credit card also vividly interprets the true nature of "foodie". The world map composed of food icons from various countries means that cardholders can travel in the world of food. It is reported that personalized card versions and overseas co-branded card products with the same "eating" theme will be launched in the future.
As a pioneer in "connecting to the Internet" among traditional commercial banks, China CITIC Bank Credit Card Center adopts the business philosophy of "unbounded innovation" and embraces financial technology innovation practices, cross-border cooperation with top domestic Internet companies, and relies on big data Analysis and Internet technology create an “unbounded experience” for users. In recent years, China CITIC Bank Credit Card Center has joined hands with Baidu, Alibaba, and Tencent, becoming the only bank to carry out comprehensive and in-depth cooperation with BAT. It has also cooperated with well-known enterprises such as SF Express, Xiaomi, JD.com, Huawei, and UBER across industries to use scenario-based product design. and customized special services to provide users with innovative products and services that benefit all aspects of clothing, food, housing, and transportation. This cooperation with Meituan-Dianping is China CITIC Bank’s strategic plan to continue cross-border cooperation with leading domestic Internet companies, and is another cooperative practice of innovative thinking in financial technology.
In this regard, China CITIC Bank Credit Card Center said: “The development of Internet technology and mobile consumption has promoted the rapid transformation of traditional finance, which requires traditional commercial banks and Internet companies to accelerate penetration and integration, and use product innovation as the basis. The driving force is to upgrade services to meet the emerging needs of different user groups. This cross-border cooperation with Dianping is based on the mutuality of both parties in terms of user positioning and the complementarity of advantageous resources.** *Build an innovative business model, deeply develop financial services that benefit the people, and bring a new lifestyle to users who love to eat and play, realizing delicious food every moment and unlimited taste!"