Current location - Trademark Inquiry Complete Network - Overdue credit card - If you want to learn public relations, please read some classics! ! !
If you want to learn public relations, please read some classics! ! !

·Scott Cutlip "Public and *** Relationship Tutorial" Huaxia Publishing House

·Frank Jeffkins "Public and *** Relationship"

·Zhang Jian "Public Relations: From Theory to Practice" People's Publishing House

·Sandra Oliver "Strategic Public Relations" Science Popularization Press

·Richard Larmer "Public Relations Frontier" CITIC Publishing House

·Fraser P. Sittel "Public Relations Practice" Machinery Industry Press

·Ju Yanan's "Public and *** Relations" Fudan University Press

·Newson's "Public and *** Relations"

·Liao Weijian's "Public and *** Relations" Higher Education Press

·Cartrip's "Public and *** Relationship Tutorial" Huaxia Publishing House

·Dow Newson "Essence of Company and *** Relationships" (No. 6 Edition) Dongbei University of Finance and Economics Press

·Zhang Yansong "The Art of Public Relations and Communication" China Social Sciences Press

·You Changqiao "Crisis Public Relations" Peking University Press

·Shel Holtz "Online Public Relations"

·Zeng Linzhi "New Public Relations Case Tutorial" (Second Edition) Fudan University Press

·Zhang Yansong "Selected Analysis of Public Relations Cases" China Social Sciences Press

·Peter Drucker "The Effective Manager" Machinery Industry Press

·Drew Editor-in-Chief of the Gram Foundation, "Future Organizations" China Renmin University Press

·Wang Zhongqiu, "Details Determine Success or Failure", Xinhua Publishing House

·Wilbur Schramm, "Introduction to Communication" 》

·Song Linfei's "Public Relations and Communication"

Also: Public Relations Reading List——

Public Relations Reference Book——