In this regard, on the basis of adhering to the "user-centered" service concept, Pudong Credit Card has made great efforts to continuously optimize the financial service experience.
Recently, taking APP“Pudaxiben, the official app of Pudong Development Credit Card, as an example, it has been iteratively upgraded in recent years according to the changes of users' needs, with a view to breaking the new business ideas of payment barriers, user boundaries and scene restrictions and bringing more intelligent and personalized diversified mobile financial services to users.
Many experts in the credit card field believe that this new business idea of breaking payment barriers, user boundaries and scene restrictions will trigger users' wider consumption enthusiasm, stimulate users' consumption potential and help economic growth.
In addition, based on in-depth insight into users' needs, PUFA credit card is the first in the industry to launch two personalized customization services, namely "card face can be changed at will" and "right can be chosen freely", allowing users to freely change their favorite card face and choose their own card rights, so as to meet users' ever-changing life needs and provide corresponding consumption benefits.
Specifically, "card face changing at will" supports more than 400 card faces of more than 60 card products. Most card products can be changed again on the basis of retaining the original card number, and at the same time, the trouble of users filling in application materials again and rebinding fast payment is avoided. "Free choice of rights and interests" breaks the barrier of exclusive rights and interests of card products, creates the freedom for customers to choose their rights and interests at different stages, and realizes the customer service experience of "with people, anywhere, on demand and at any time".
In the eyes of the industry, this is precisely the biggest cornerstone for Pudong Credit Card to achieve a series of rapid business growth in recent years and to be well received by users.
The insider bluntly said that the promulgation of the Notice is an important measure for relevant departments to deepen the reform of the supply side of financial services, and guide consumer financial institutions such as credit cards to focus on improving the quality of the real economy of financial services.
"This sends a positive signal to the consumer finance industry such as credit cards, indicating that the consumer finance industry will continue to benefit from national policies. Under the macroeconomic background of consumption upgrading and industrial upgrading, we will try our best to play the role of consumer financial products and services in stimulating domestic demand, expand the proportion of consumption in the national economy, further optimize the national industrial structure, and help economic growth. " He stressed; And ... this also means that credit card financial institutions committed to product differentiation and innovation and customer service experience optimization will become the biggest winners in the future market competition.