? When it comes to product design, functions are classified into: basic functions, expected functions, and exciting functions. Basic functions are the main reason why users use this product. They are usually the first functions developed in the version iteration plan and are also the functions most commonly used by users. In the current Internet era, the overall user experience has been greatly improved. If you want to enter a market where competitors already have an absolute advantage, the experience of these basic functions must be perfect to win over users from competitors.

When I participated in product training before, a lecturer from Tencent mentioned that the reason why WeChat is a very powerful product is that the core function communication is very easy to use and stable, which is almost unheard of. WeChat lost messages. I believe this must be one of the very important reasons for the rapid growth of WeChat users.

? Yesterday I saw the Yi Pay App produced by China Telecom, so I came down to try it out. The homepage looks a lot like Alipay, with a visual design and some common functions (such as scanning, payment codes, Transfer assistant, credit card payment, etc.). There are more products related to financial management, such as Tianyibao, financial management, and Tiancheng small loan.

?Considering the total number of existing users owned by Telecom (official operating data in September 2015, the total number of mobile users was 194 million; the number of broadband users was 111 million;), as well as the various possibilities that a monopoly enterprise may have resources, coupled with the huge credibility of the telecommunications brand itself, if you want to have a place in third-party payment and Internet financial investment, it has very big advantages compared with other Internet platforms, and there are many possibilities that can be imagined space.

?But in the process of using "communication bill payment", it is no exaggeration to say that the performance and stability of the system are really poor, which makes this matter full of pain and frustration. It took a lot of time, but in the end the money was deducted but not charged to the mobile phone account. Using Alipay and WeChat does the same thing, but it takes a few seconds for the phone bill to arrive smoothly.

? When binding a bank card, you need to enter the bank card number manually. Alipay can support card number recognition through the camera, and WeChat Pay also supports it. (Although 51 Credit Card also displays the camera, it was never recognized during my trial.) This is currently acceptable, as most apps in the world still require manual entry.

? I tried to bind a CITIC Bank credit card many times but it crashed. Judging from the reviews on the App Store, crashing should be a relatively common phenomenon.

? I changed to a Bank of China debit card and the crash problem was solved. But in the process of recharging the mobile phone, there is no way to complete the card with very good performance. I saw many failed and pending payments, as well as failed transactions. (Actually, I don't understand the difference between these three states.) Clicking on the "Pending Payment" record does not provide the function of continuing payment.

? Later, out of desperation, I recharged the money first and then paid for the mobile phone. The recharge was successful, but when I actually went to pay, the following error appeared showing that the merchant serial number was repeated. The income and expenditure details show that the payment has been successfully deducted, but there is no record of recharge in the transaction record, and there is no payment to the mobile phone account.

?

? At that time, the network environment was Wifi, the machine was 16G 5s, and the system was iOS9. Judging from Umeng's data, the 5S is still a mainstream model and is not out of date. If you didn't want to experience this App, you would have stopped taking that step and deleted it immediately.

? Searching on Zhihu found that I am not the only one who has had this experience, and it seems that their negotiation with customer service was not handled well. Originally, third-party payment was used to improve efficiency and save time. Now I have to negotiate with customer service, which takes more time and energy.

?According to the App Store version record, Yipay was launched 14 years ago, and it has been more than a year now, and its system stability is still so poor. As a third-party payment tool, the user experience of the most basic payment is only like this, and the experience of other products is really unimaginable. If you want to compete with Alipay and WeChat Pay, there is really a long way to go.