"March 15 Party" is a large-scale public welfare party co-sponsored and broadcast live on the evening of March 15 every year by CCTV and national government departments to safeguard consumer rights. As a brand program of CCTV, the March 15 Party has been broadcast live to the whole country on the evening of March 15 every year since 1991. It awakens consumers' awareness of rights and interests and becomes a powerful platform for regulating market order and disseminating national laws and policies. Special investigations and authoritative releases have become the highlights of the program that the audience is most looking forward to. The March 15 party has become a symbol, a public opinion position trusted by hundreds of millions of consumers, and an important force for relevant national ministries and commissions to regulate market order. March 15 has also changed from a simple number to a synonym for safeguarding consumer rights.
On March 15, 1991, the Economic Department of CCTV launched a live broadcast of the special evening party of Friends of Consumers on March 15 International Consumer Rights Day. Although the first "March 15 Party" did not have enough exposure and the format was not perfect, at a time when China's economy is gaining momentum, Chinese consumers have tasted the benefits of reform and opening up, and at the same time are suffering from counterfeit and shoddy products. The pain caused by it plays a very good enlightenment role for consumers to correctly safeguard their own rights and interests. The "3.15 Party" determines a theme every year, and the program includes multiple links such as special surveys, consumption warnings, authoritative releases, and the selection of 3.15 Contribution Awards. The investigative programs broadcast at the party generally follow the current consumption hot spots, track the unknown "hidden rules" in consumer life, and expose the numerous "shady stories" that infringe on consumer rights.
At the same time as the party was broadcast, the regulatory authorities launched law enforcement actions against unscrupulous merchants exposed at the party. The State Administration of Quality Supervision, Inspection and Quarantine, the State Administration for Industry and Commerce, and the State Food and Drug Administration released relevant authoritative information on the spot based on the consumer infringement phenomena exposed at the party. In response to some consumption traps and misunderstandings that people often encounter in their daily lives, the party issued consumption warnings through on-site experiments and other means to remind consumers to avoid consumption risks. 1991 CCTV March 15 Party
On March 15, 1991, CCTV, China Consumer Newspaper, China Business Times and China Consumers Association jointly held the International Consumer Rights Day "Consumer Rights Day" "Friends of China's Special Topic Party" has since kicked off CCTV's "March 15 Party".
There were 10 hotlines at the party. Many people who could not get through the phone even brought products with quality problems to the door of the live broadcast site to ask for exposure. Consumers' awareness of rights protection was awakened. Since then, a brand that consumers have paid close attention to has been born, and the "3·15" party has become the main force in the International Consumer Rights Day promotion activities.
1992 CCTV March 15 Party
At the party, ministers from ten government ministries and commissions of the State Council accepted on-site interviews, demonstrating the government's determination to support the people and protect their interests. The program also interspersed Jing Yidan's trip to Anhui to interview a case in which a consumer died due to the use of a water heater. The tearful complaints from relatives of the victims at the party had a strong shock effect on the audience, so much so that the leaders of the relevant departments of Anhui Province The decision to impose administrative sanctions was made while watching the party. When the host announced the news near the end of the live evening, the audience burst into applause.
The 1993 CCTV March 15 Party
Not only did more than a dozen ministers come to the party, but also functional departments such as the Ministry of Supervision also participated, showing that the "March 15" party Organizing has changed from the behavior of the masses to the behavior of the government.
1994 CCTV March 15 Party
The special exposure of the party centered on telephone services in the commercial and telecommunications industries. The party transformed into a farmer's fake Ormonda down quilt after it was sent to a large shopping mall. Taking joint venture products as an entry point, the fact was announced on site that the results of spot checks on the top ten shopping malls in China were all unqualified.
1995 CCTV March 15 Party
In order to cooperate with the "Consumer Rights and Interests Protection Law of the People's Republic of China" implemented on January 1, 1994, the party adopted A completely new form of knowledge competition interspersed with cultural programs and cases, the State Administration for Industry and Commerce, the Ministry of Justice, and the China Consumers Association jointly popularized and publicized the "Consumer Rights Protection Law."
1996 CCTV March 15 Party
The "Hotline Tracking" report at the party was the case of 17-year-old Jia Guoyu who was disfigured by a cassette stove explosion. On March 8, 1995, Beijing girl Jia Guoyu and her family were eating hot pot in a restaurant. Just as everyone was toasting to celebrate, the burning cassette stove under the hot pot exploded without any warning. On the big screen at the scene was Jia Guoyu's lovely face. Her father's cry, "Please those who make these things, please stop harming more people" strongly shocked every audience. Heart. At the party, the audience saw the wife of martyr Liu Chenguang from the Hebei Industrial and Commercial Department, learned about Liu Chenguang’s death by criminals in the performance of official duties, and saw the perseverance of the defenders and the hardships on the road to defending consumer rights.
1997 CCTV March 15 Party
The party was not only to expose illegal manufacturers, but also to encourage consumers. The party directly reported on the sentencing of Jia Guoyu's disfigurement case last year, and aroused widespread social attention. At the same time, the party also affirmed Wang Hai’s behavior of knowingly buying fakes from a legal perspective.
In view of the increasing production and sale of counterfeit and shoddy goods in the production and circulation fields, and the increasing behavior of defrauding consumers, in 1997, the China Consumers Association launched a nationwide themed activity of "Integrity and Anti-Fraud". , this is the first annual theme in the history of the China Consumers Association.
The 1998 CCTV March 15th Party
The evening party shifted its focus from the city to the countryside, using 6 hours of news reports during the day as an introduction and supplement to the evening party, both in form and content. More mature. Many people still remember the vicious case of the green fodder chopper produced by a factory in Yunnan, which was revealed in the program and cut off the fingers and palms of more than 2,000 farmers due to unreasonable design. Angry at the demons, and saddened by the paralysis and indifference of more than 2,000 souls. At the same time, the thorough exposure of MLM activities made people fully aware of its nature, and contributed to MLM being finally banned by the government on April 21, 1998.
1999 CCTV March 15 Party
The party focused on returning to the essence of human beings. In addition to retaining the classic forms of previous parties, such as opening a hotline, the party directly communicated with consumers The proportion of special topics has further increased, such as dialogue, release of authoritative spot check results, exposure of major infringement cases, etc. The quality of housing construction and the construction quality of public facilities became the focus of the report, and the mother Bao Qingfang, who was seeking an explanation for her dead daughter, became the news figure of the party. The party also added two columns: New Knowledge on Rights and Interests and Comments on Current Affairs. New Knowledge on Rights and Interests conveys modern consumer knowledge and laws in the form of quizzes and participation by audiences inside and outside the venue, using a legal popularization method that is very close to the common people. Current affairs commentary strives to increase the amount of information and the depth of reporting. It uses large screens to report on a relatively important topic through the combination and analysis of news and data. The host then conducts in-depth on-site commentary by looking at the root causes from the perspective of macro regulations.
2000 CCTV March 15 Party
The program of the party is divided into on-site discussions, typical cases, authoritative releases, today's review, and literary and artistic sections, using monologues and interviews , debates, talk shows and other forms of conversation to create a harmonious and natural dialogue environment. Well-known experts in various fields serve as guests to answer questions for consumers. The program involves many issues with extremely prominent conflicts in the consumer field, such as the quality and safety of public facilities and the embarrassing situation of counterfeiters. Some original program forms and functions have been further transformed and strengthened, and reviews and analyzes are conducted from a single product to a certain type of product to the entire industry. At the same time, physical pictures of the named products are displayed on-site to strengthen praise for excellence and severe punishment. Shoddy communication effect.
2001 CCTV 3·15 Party
The party took the attitude of an explorer and introduced the program form of talk show, centered on the host, and used news and variety shows to It integrates drama, games, model demonstrations and other artistic means. The fate and stories of the characters touch the souls of the audience; and those behaviors that ignore safety risks are also shocking in the show.
2002 CCTV March 15 Party
The party was organized by the Supreme People's Court, the Ministry of Justice, the State Administration for Industry and Commerce, the State Administration of Quality Supervision, Inspection and Quarantine, the China Consumers Association, the Central Six TV stations jointly initiated it.
2003 CCTV March 15 Party
The party was organized by CCTV in conjunction with the Supreme People's Court, the Ministry of Education, the Ministry of Justice, the State Administration for Industry and Commerce, and the State Administration of Quality and Technical Supervision, Inspection and Quarantine. , the State Food and Drug Administration, and the China Consumers Association.
2004 CCTV March 15 Party At the party, the State Food and Drug Administration, the State Administration for Industry and Commerce, the State Administration of Quality Supervision, Inspection and Quarantine, etc. made authoritative announcements. It also directly attacked several major areas such as the antibiotic crisis, mobile phone scams, farmers' rights protection issues, and automobile consumption rights protection.
2005 CCTV March 15th Party. The Party focused on Hainan Jinxiu Dadi Bioengineering Co., Ltd., which defrauded thousands of farmers in 13 provinces, municipalities and autonomous regions of nearly 100 million yuan by using high-priced recycling of cacti as bait. After the program was broadcast, seven criminal suspects from Jinxiu Dadi Company were arrested by Hainan police on suspicion of contract fraud.
2006 CCTV 3·15 Party
CCTV 3·15 action will also use a new logo, which will become the new logo of CCTV 3·15 throughout the event.
2007 CCTV March 15 Party
The party reported on a slimming tea called Zangmi Paiyou. The secret oil-removing promotion uses celebrity endorsements, changes the content of advertising approvals without authorization, and exaggerates the effectiveness of the product. The country later issued a food safety law that clearly stipulates that celebrities who endorse food advertisements will bear joint liability.
2008 CCTV March 15 Party
The special programs of the party, "Major Case Exposure", "Revealing Scams", and "Exposing False Advertising Lies" will be closer to the reality of consumers Life, the program format is more innovative, and focuses on the role of positive guidance to enhance the responsibility, morality and conscience of the whole society. The content of the party will no longer be a single solemn look, but will be enriched by new forms of cultural and artistic programs with unique performances. The content of the cultural program not only fits the theme of the party, but also buries a lot of service knowledge, including information and methods.
2009 CCTV 3·15 Party
The party launched the logo "March 15 is more powerful with you". The logo symbol is simple, easy to recognize and use. The logo design resembles a shield, an open arm, and a beautiful dove of peace, representing safety, care and hope. Safety, representing protection and expectations for "you", has rich and positive connotations. CCTV delivers this symbol interactively through various new media such as the Internet and mobile phones to express the country’s common desire to maintain consumer safety. Through the linkage between traditional media and new media, the role of public opinion supervision can be better utilized to create a better consumption environment for consumers.
2010 CCTV March 15 Party
The theme of the party is "New Rules, New Power", with the focus on focusing on the "hidden rules" of the industry. At the same time, the party launched the "Consumer Satisfaction Survey of Ten Major Industries", covering industries such as automobiles, insurance, and cosmetics.
2011 CCTV March 15 Party
The party mainly includes: in-depth special investigation, authoritative information release, and early warning of consumption problems. In-depth thematic investigation is the basis of the March 15 Party. The party takes thematic investigation as the core and reveals the most prominent phenomena and problems in the consumer market through in-depth investigation. The release of authoritative information is one of the high-quality elements of the March 15 party. The party will release new policies and regulations related to the vital interests of consumers, as well as the results of random inspections of relevant products by relevant ministries and commissions. The early warning of consumption issues makes the March 15 party more forward-looking and allows the audience to get better consumption suggestions.
2012 CCTV March 15 Party
The party focused on cases that violated business ethics, violated market conscience and endangered the market economic order. The targets of exposure were still mainly large companies. , more insiders bravely came forward to report. The party also collaborated with relevant national departments to take stock of new consumer scams and traps that emerged in 2011, issued consumer warnings, and carried out "government in action" to let consumers see the government's efforts to protect their rights.
The party exposed McDonald's kitchen sanitation issues; China Telecom's spam SMS operations and user personal information security issues; fake charities and public welfare, fake and shoddy toys, fire extinguishers that cut corners and shoddy work, frequent explosions of liquefied petroleum gas tanks, and other products and fields.
2013 CCTV March 15 Party
The party exposed issues such as Apple’s discriminatory after-sales policy in China, Volkswagen’s DSG gearbox, and Android mobile phone software stealing user information. Among them, the party exposed that Apple’s mobile phones in the Chinese market implement different after-sales policies from those in foreign countries in order to evade China’s three-guarantee regulations for mobile phones. Volkswagen's dual-clutch automatic transmission was exposed to quality defects. In order to save costs, JAC Tongyue Car uses relatively cheap ordinary steel plates instead of galvanized plates with better anti-corrosion properties. NetEase and other companies track user cookies, analyze email content, and collect user privacy; Android mobile phone applications seriously steal user information, and broadband operators force users to push spam advertisements and other shady practices. The "iridium" element is added to gold, the pure gold content is not up to standard, and the entire profit chain is based on the production of drugs under the banner of medical devices and false and exaggerated propaganda through TV shopping.
The 2014 CCTV March 15 Party
The party exposed the false and fraudulent behavior of Nikon and other international and domestic companies that infringed on consumer rights, and six investigative programs were broadcast to follow. The current consumption hot spots, in-depth tracking of the unknown "hidden rules" in consumer life, exposed the "shady" interests that harm the rights and interests of consumers, and received a positive response from relevant regulatory authorities. At the same time as the party was broadcast, relevant departments launched law enforcement operations against unscrupulous merchants exposed at the party.
2015 CCTV March 15 Party
The party will change the situation of focusing on feature films, increase the consumption warning link, and further strengthen the service function of the party. Issue early warnings for hidden behaviors that may infringe on consumer rights and interests, make full use of multimedia forms of expression, reveal the essence of infringement of consumer rights and interests, and inform consumers how to identify and prevent them. The party collected clues through the new media channels of WeChat and Weibo, added interactive links at the scene, and selected 100 netizens as virtual live audiences to interact on the big screen. The party demonstrated how hackers used fake WiFi to steal various private data such as mobile phone systems, brands and models, selfie photos, email account passwords, etc. of the audience at the party.
2016 CCTV March 15 Party
The party successively reported on the infringements in online ordering, online transactions of second-hand cars, mobile phone applications, customized dentures, and online credit evaluations. Consumer rights and unfair competition. The party focused on enhancing service functions, demonstrated the actions and efforts of government departments, and used positive energy to advocate the correct concepts and methods of healthy consumption. In the form of a holographic melodrama, it reveals the risks of stealing consumer credit card information in commercial promotions, and implanting account-stealing viruses by scanning QR codes, and reminds consumers not to be tempted by free gifts and relax their vigilance, resulting in personal property and information being compromised. losses and leaks.