Recently, the number of credit cards issued by Jilin Bank exceeded 800,000. In 2021, Jilin Bank's credit card won the "2021 Most Favorite Credit Card Award" issued by the China Financial Digital Development Alliance and the "2021 UnionPay Card Business Promotion Outstanding Contribution Award" issued by China UnionPay, marking Jilin Bank's continued efforts to provide customers with higher quality, Another solid step has been taken towards more efficient, more personalized and safer financial services.
Sprint a million cards and break the growth record.
As a "rising star" among its peers in the province, Jilin Bank Credit Card has chosen a new product strategy and marketing model as its entry point, achieving rapid growth in the scale of card issuance. In 2015, Jilin Bank's credit cards were officially launched; in July 2019, the fourth anniversary of the card issuance, Jilin Bank issued more than 200,000 credit cards; in January 2023, the cumulative number of Jilin Bank credit cards issued exceeded 800,000, and it took less than 3 years. Within a short period of time, the credit card business has developed by leaps and bounds, and it has jumped a lot in the credit card ranking list of city commercial banks across the country. In addition to outstanding performance in card issuance, as of the end of 2021, Jilin Bank's credit card non-performing rate was 1.34, lower than the average level of urban commercial banks, and ranked first in risk control.
Practice independent innovation and build ecological scenarios for the first time
As a local urban commercial bank in Jilin Province, Jilin Bank Credit Card focuses on the local economy and customer needs, accurately judges market trends, and always innovates. Inject thinking into development blood and establish high-frequency interactive relationships with local users. In terms of product design, in 2021, the "Golden Deer Card" was launched. Only 18 days after its release, the number of applications exceeded 140,000, and the number of new cards issued exceeded 70,000. In 2023, the new year product "Fruit Card" will be on the market again, with applications exceeding 50,000 in three days. In terms of consumer finance, we will set up car installments, cash installments and "lucky money" installments to gradually penetrate into the consumer finance market and move into high-value chains. In terms of scene construction, with the goal of building the "Jike" brand, marketing activities such as "10 Yuan Car Wash", "10 Yuan Movie Watching", "10 Yuan Laundry", and "Jilin Bank New Year Shopping Festival" were carried out, and the services were extended to entertainment, Home furnishing, automobiles, convenience payment and other fields have fully demonstrated its responsibility in promoting the development and prosperity of finance and entities.
Optimize service experience and promote digital transformation.
As the credit card market matures, it is an inevitable trend to enter the era of refined management. Based on big data and artificial intelligence, Jilin Bank Credit Card completed the second phase of optimization of the data system platform, in-depth analysis of data resources and customer portraits; continued to promote the construction of automated and intelligent systems, emphasizing the smoothness and accuracy of the application process to meet the fast pace of young customers meet daily needs; improve the use of risk control platforms and anti-fraud platforms to form an intelligent risk warning system. By improving and upgrading the backend system, we can achieve seamless connection between banks and customers and provide customers with efficient and accurate comprehensive financial services.
Jilin Bank Credit Card has achieved a milestone development of "from nothing to something" and "from nothing to something". Based on a new starting point, under the background of retail transformation, Jilin Bank Credit Card will adhere to customer-centered, scenario-based, branding, and digital engines to achieve both the increase in the number and quality of credit card customers, integrate financial services into people's lives, and promote Jilin Bank to become The province’s “first retail bank”! Related questions and answers: