Experience time: 20 18.5
Experiencer: cinnamon
Open the app, and the initial interface of Airbnb and piggy is relatively simple and generous. Airbnb's initial interface was based on gray, and the gray logo (handstand hand love) occupied the central position, highlighting the theme. The initial interface of piggy is white (there is a gray diamond grid with a gray piggy logo above and below the grid), and adding "piggy" next to the central red piggy logo is also to highlight the theme. The initial interface still likes pigs, and the warm logo not only highlights the theme but also looks more comfortable. Airbnb is gray as a whole. Although the logo is slightly dark, it should look more prominent and warmer if it is changed to bright color.
Coming to the home page, the overall style of the two is very similar. The search box at the top and the buttons at the bottom perform relatively well. There are some subtle differences: 1. Airbnb's search box always prompts "Please try Seattle" and updates the recommended location every few seconds, which is very thoughtful. The hint in the pig search box is just "search destination", which doesn't make much sense. 2. The picture on the homepage of 2.Airbnb is basically a small picture, while the picture of the pig is mainly a big picture, so users can slide left and right to view it (it can be made into a carousel), and the user experience is better. At the same time, the "love" in the upper right corner of Airbnb's picture is also very good. When users see what they like, they can click on "Love" to create a wish list, and then compare them (Piggy needs to click on the picture collection, now). 3. Judging from the buttons at the bottom, Airbnb's partial feelings, "wish list" and "story" are relatively novel, while piggy's partial is practical.
(1) For landlords, homestay is not only a way of accommodation, but also a brand-new concept of life and financial management (sharing economy).
Rent for the elderly: For some elderly people who need to provide for the elderly, they can rent their idle rooms through the online rental platform to rent for the elderly.
Rent by Rent: Many renters began to improve their living environment by running homestays, made many new friends through short rent, and earned considerable income at the same time.
Rent to support loans: for some house slaves, renting out idle rooms and repaying monthly loans with rent reduces the pressure of life.
Rent to support travel: Some travel experts share their spare rooms and sofas to meet friends who also love to travel. Renting rent can be used as travel funds, and at the same time, you can share your experiences with like-minded friends, making travel more meaningful. (Baidu)
(2) For tenants, more and more people choose B&B, because B&B is more cost-effective, so they can better experience the local customs and food and make more local friends.
As can be seen from the comparison above, Airbnb and Piggy are not ranked very high at present, and the number of users fluctuates greatly. Among them, the number of users of Airbnb reached its lowest point in May, 17, and fluctuated greatly from May to June, except for February to April, which kept a relative balance. The number of users of piggy increased greatly from May to June, but it has been declining to 10 since June, reaching a low point at 10.
Airbnb: global 3.2 million+houses, real-name authentication of the landlord, 24-hour Chinese customer service, rest assured to stay! Whether in Japan, the United States, Taiwan Province Province, Shanghai or Xiamen, look for clean and safe cost-effective accommodation, apartments and villas suitable for family travel, or enjoy special accommodation such as sea view rooms, gardens, tree houses and castles. Airbnb will not let you down! (Baidu)
Short rent Piglet: Piglet is a well-known B&B booking platform in short rent, and it is also a social accommodation community with human feelings. There are more than 200,000 suites in more than 300 cities, including homestays, quadrangles, bungalows, service apartments, seaside cottages, tree houses, flower shops and bookstores. Let you fully feel the beauty of accommodation, the warmth of human feelings, the joy of sharing, and experience the concept of pig life liberalism. (Baidu)
Landlord and tenant
(1) Landlord: A. Easily publish listing information;
B. housing is widely promoted;
C. the true identity of the tenant and the safety of his own property.
(2) Tenant: A. Accommodation with better cost performance, more human touch and more family atmosphere;
B. The information of the house and landlord is true and reliable;
C. personal and property safety.
(1) Landlord: Make more friends while earning considerable income.
(2) Tenants: Make friends while playing.
As can be seen from the comparison of the above figure, the two apps are mainly women, reaching more than 60%, and male users also account for more than 30%, and the proportion of male and female users is almost the same.
As can be seen from the above comparison, the age distribution of users of Airbnb and Piggy is also very similar. People aged 3 1-35 accounted for the largest proportion, all exceeding 35%, of which Airbnb reached about 40%. The proportion of people under 30 years old is higher than that of people over 36 years old. On the whole, more than 95% of users are under 40 years old, which shows that the main user groups are young and middle-aged.
As can be seen from the above figure, the geographical distribution of Airbnb and Piggy's main users is also very similar, mostly in economically developed coastal areas and some in economically developed central areas.
Summary of user groups: Generally speaking, a large part of the user groups of Airbnb and Piggy short rent overlap, and most of the user groups are young women living in economically developed areas. In order to retain users for a long time, for landlords, the platform must ensure the reliability of tenant identity information, and at the same time ensure that the publicity of housing should be in place. For tenants, it is also necessary to ensure the authenticity of housing information (safety first), followed by the tenant's service attitude, high cost performance and housing quality.
Airbnb: a service-oriented application that connects tourists and homeowners with vacant rooms for rent. It can provide users with all kinds of accommodation information.
Pig short rent: short rent B&B Book app, which provides users with cost-effective short rent and daily rental accommodation services; Let the landlord share the idle house, room, sofa and tent and go to short rent, and get considerable profits.
Airbnb:
Pig short rent:
The above picture is the flow chart needed to register the landlord. As can be seen from the comparison of the above pictures, Airbnb and piggy pay more attention to the authenticity of the landlord's personal information, and publishing the house is good for both the landlord and the tenant. After perfecting personal real information, users can publish houses.
Airbnb will let users improve the listing information: the type of listing, how many tenants can live, the type of bed, several bathrooms, address and so on. More intimately, in order to protect tenant information, Airbnb only allows confirmed tenants to know the exact location of the property. (Piggy needs to improve his personal information in order to check the process of the publishing house, so there is no comparison, but from the perspective of house introduction, the information is also relatively perfect). Generally speaking, both platforms pay more attention to the authenticity and reliability of the landlord's personal information and housing information, and also pay attention to protecting the user's personal and housing information.
In the process of improving users' personal information and publishing houses, Airbnb has relatively more steps. For example, when users need to choose the type of house to be published, it is equivalent to classifying users, and users only need to choose. At this point, piggy has independently set up a "landlord's guide". Comparatively speaking, if I am a user, I prefer Airbnb to teach some users how to publish houses, and I will not choose to read the Landlord's Guide deliberately.
Summary: The pages of Airbnb and Piggy app are not particularly large (nor need to be too large) in this version of the landlord, and more emphasis is placed on the pages presented to tenants. Both apps pay more attention to the authenticity and reliability of tenants and listings, and also pay more attention to the protection of tenant and listing information. Only by ensuring these conditions will more landlords be willing to publish houses on this platform.
As a tenant, the first and most basic requirement is accommodation conditions, followed by cost performance, and finally the human touch (warm heart). First of all, when choosing accommodation, users will look at the accommodation style.
The diversity of houses is better than that of pigs. There are more than 3.2 million sets of various houses, while there are only more than 200,000 sets of piglets. In terms of price, the prices of the two are almost the same. From the perspective of accommodation facilities (air conditioning, separate bathroom, WiFi, etc. ), are basically complete. Finally, the landlord's service. Quality service is not only to make tenants live comfortably, but more importantly, to live warmly. The new place is like home, and the landlord with good service attitude is like an old friend who has not seen for years. I think most of the comments mentioned the landlord's service attitude, so that users can experience by going up one flight of stairs.
? For the landlord, the protection of personal information and housing information is more important. Who should bear the loss of the landlord in case of an accident? Considering this, I saw "piggy insurance" for landlords and tenants on piggy, but the landlord insurance is only for Chinese mainland at present, which also means that some non-mainland tenants may be lost. But I didn't find a similar service on Airbnb (maybe, I didn't find it)
For the promotion of housing (except advertising, simply from the perspective of page style), the pictures of the two apps are exquisite and delicate, and the overall style is refreshing and concise. Among them, the pig also launched short video advertisements in large sections, which will not make users feel disgusted, but feel very novel. There are also detailed information such as the facilities and equipment configuration and address of the house. Secondly, Airbnb is also a good choice to promote in the form of "stories" written by tenants.
Summary: Generally speaking, if the platform wants to retain more tenants, it must also regard the landlord as important as the tenant. In other words, the real customer of the platform should be the landlord, and the real customer of the landlord is the tenant. While ensuring the profitability and safety of landlords, there will be more houses and more tenants.
? From the tenant's point of view, we must first find the residence we like. For example, I search for the place I want to go "Yunnan". The following are the search results of Airbnb: the classification of room types is very detailed (with special recommendations), and users can manually select the price range, room types, room facilities, dates and so on. If users like this accommodation, they can click "Favorite" to collect it, and the collected accommodation will appear in the "Wish List" for users to find. Secondly, there is a positioning function, so users can check the surrounding environment of their accommodation.
Similarly, a search for "Yunnan" among piglets will pop up a page with a specific city classification and housing allocation number (considering that this is a domestic place name, search foreign locations to see if there is a specific city classification), and a search for Japan will also display the city classification and housing allocation number. Looking at the search results of Airbnb again, we can see that the classification of piglets is better and more detailed than Airbnb. For tenants who are uncertain about their destination and just want to go out for a walk, they may choose a place with more houses and finer classification.
I click "Kunming" and the interface comes out like this: the classification is detailed, and users can also check the surrounding environment of accommodation. Other similar Airbnb: check-in time, facilities and equipment configuration, click "Love" in the "My" section to view and other functions.
Summary: Generally speaking, the search results of the two apps are satisfactory, with detailed classification and perfect accommodation information. But on the whole, I like pig's. I search for the name of the earth, and he will sort out the name of the earth and provide the number of homestays in each small area. The second is its classification. Comparatively speaking, the classification of piglets is more detailed, such as "excellent products", "excellent new houses" and "long-term rental concessions", which is more convenient for users to choose. Airbnb has a better point: it has the option of "tenant selection" when searching for houses, saving users' time.
Both apps have the function of tenants leaving messages (comments) to landlords, which not only provides reference for the latter tenants, but also deepens the communication between tenants and landlords.
But if it is only based on user comments, it may not be so detailed, and Airbnb's "story" section becomes useful. As far as the tenants who write stories are concerned, they can share their travel stories with other people who use this app, and get favorable comments from others (the users of these two apps are mostly young people who are willing to share socially), which also has a certain promotion effect on B&B. There is no sharing function on Piggy (it has not been found yet).
Summary: Generally speaking, Airbnb has many kinds of houses and a wide distribution location, which is a big advantage, but compared with short rent, the search classification is not as detailed as that of Piggy. Airbnb plays a little more than Piggy, and I still like its "wish list" and "story". Piggy is just a short rent B&B booking app.
? Overall, Airbnb and short rent Piggy have done a good job in hotel reservation. From the score, we can see that the user evaluation is still relatively high, and the comprehensive evaluation of short rent Piglet is almost as high as 5, which shows that the function and user experience are really good. As landlords, many people will attach their houses to several homestay booking platforms at the same time to increase their popularity and income. As a tenant, it is generally enough to use only one, so a lot of content on Airbnb and Piggy app pages is aimed at tenants (my understanding). If you really want to retain tenants, you must retain a large number of landlords to ensure the diversity of housing. If you want to keep the landlord, you must ensure that the landlord has income security. Now many of them are full-time homestays for rent, so it is very important to ensure the income and safety of landlords. Another point is that apart from Airbnb's "story" section similar to the community, these two apps have no other functions except hotel reservation. Although the theme is highlighted, each user can't play several times a year on average, and the app won't open at other times, so it is suggested to add some community-like functions to retain users.