Example of bank marketing work summary
Summary is to review and analyze a certain period, a certain project or certain work afterwards, so as to make a regular conclusion. It It can make us think, so we must make a good summary and write a good summary. How to write a summary so that it is not the same? The following is a sample summary of bank marketing work that I have collected for everyone. It is for reference only. I hope it can help you.
After a year and a half of hard work and struggle, during this more than a year of marketing work, as a salesperson who has been engaged in marketing work at XX Bank Credit Card for nearly a year Marketers, I have always believed that when marketing products, they must have: sensitive response ability, knowing how to guess the psychological changes of customers, understanding and interpretation of products, language expression skills, and good psychological quality.
After a year and a half of hard work and struggle, during this more than a year of marketing work, there were joys and sorrows, laughter and tears, successes and failures. However, in a short period of time, I deeply realized that no matter what I do, I must have confidence in myself.
In addition to having enough confidence and experience in yourself to engage in the marketing industry, what is more important is your own mentality. I am a marketer who has just been promoted to team leader. I feel very honored to have just been promoted, but invisible pressure is also coming towards me, but appropriate pressure can give me motivation, and here I am also I would like to share it with you. I believe that many colleagues working in the company also have unique insights. Learn from others and use them, only in this way can you open up a world for yourself!
Lesson 1: Have confidence in yourself
When I first started working in marketing, I had to When I visited a customer, I hesitated again and again and dared not come in. I finally worked up the courage to go in, but I was so nervous that I didn’t know what to say. As soon as I started to introduce the product, I was dismissed by the customer in a few words. Visit after visit failed, and I began to make excuses for myself and complain. But I never realized that while making excuses for myself, I had become quite negative. Negative emotions had a great impact on my work. Later, when my boss learned about this, he had a lot of chats with me. He told me: "A qualified marketer must first have full self-confidence. Only by having full confidence in yourself can you succeed." Only then can we eliminate the fear of facing customers, give ourselves a clear idea, and introduce products to customers through fluent language.” These words are deeply engraved in my mind. Whenever I feel down, I will secretly encourage myself. I firmly believe that as long as I have confidence in myself and the product, I am already half successful.
Lesson 2: Set a goal for yourself at different times to the best of your ability
Everyone must arrange their work every day reasonably and have a plan and purpose. In order to avoid a kind of blind positivity, which can also be said to be a kind of directionlessness, this situation is often half the result with half the effort, and the gain is not worth the loss. As the leader of a new marketing team, in addition to myself, I also have to lead the team members. Since I lead a small team, I must have a detailed work plan, reasonable time arrangements, adequate deployment of personnel, good team spirit, etc. wait. Set a goal within your reach for yourself and your team members!
Lesson 3: Gain the trust of customers instantly
When marketing products, we must make friends with customers and let them trust us. Have good feelings and trust in yourself. What you say when you first meet with a client is very important, and a good opening is often half the battle. Of course, instantly gaining customer favor and trust is not only reflected in the first meeting. During the conversation, the customer may be indifferent to the marketer for a long time, but changes in some details may win the customer's heart.
Lesson 4: Learn new knowledge from marketing failures
As the saying goes: “Failure is the mother of success”! In the marketing process, we often encounter all kinds of customers. , maybe you are lucky and meet a customer who is easy to talk to, but there are also times when you are unlucky and the customer makes it difficult for you.
So if you fail many times, don’t be discouraged. We need to look for the root cause of the matter. Why did it fail? It was because of insufficient professional knowledge or inferior marketing skills. I hope you won’t make the same mistake next time.
The above points are some of my experiences from working as a marketer to the leader of the marketing team. If we can do this: "Grasp the present, learn from the past, and start creating the future. Imagine a better future What that looks like, make a realistic plan and do something today to make it happen. Clarify your goals and discover ways to make your work and life more meaningful and you will be happier and more successful! ;