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Try to describe the basic requirements for credit card marketing management of commercial banks.

According to the "Regulations on the Supervision and Administration of Credit Card Business of Commercial Banks", credit card marketing activities should meet the following conditions:

(1) Marketing materials are true and accurate and must not contain false or misleading statements or There are no major omissions and no exaggeration or one-sided publicity. Expenses that should be borne by cardholders must be open and transparent. Risk warnings should be printed in obvious and easy-to-understand words in promotional materials and product (service) application materials. The description of the warning content should be true, clear, sufficient, and exemplary. Cases should be representative.

(2) Marketing personnel must wear the logo of their bank, clearly indicate their card-issuing bank and customer complaint hotline, use uniformly printed promotional materials for credit card products (services), and provide adequate information disclosure and risk warnings. Confirm that the important certification materials submitted by the applicant have no traces of alteration, confirm that the applicant has known and understood the above information, confirm that the applicant has signed the application materials, and retained relevant evidence, and shall not make misleading or deceptive publicity explanations.

(3) Marketing personnel should publicly and clearly inform the application materials and basic requirements that need to be submitted to apply for a credit card, urge credit card applicants to fill in the application materials completely, correctly and truthfully, and review the identity documents (original) and necessary supporting documents (original). Marketers are not allowed to promise customers the issuance of cards, and are not allowed to market credit cards in the name of quick card issuance, card application, business card application, etc.

(4) Marketers shall strictly abide by the principle of keeping customer information confidential, shall not disclose customer information, and shall not subcontract or subcontract credit card marketing work.

(5) When marketing personnel conduct telemarketing, in addition to complying with the relevant provisions of the above four articles, they must retain clear recording materials. The recording materials should be kept for at least 2 years for future reference.