Credit card marketers must strive to complete the task of issuing cards, keep in mind that customers are the source of survival and development of banks, consciously practice the business philosophy of "market-oriented, customer-centered", respect customer choices, listen to customers' voices, understand customers' needs, safeguard customers' rights and interests, and unswervingly commit themselves to a win-win situation between banks and customers.

(2) Honesty and trustworthiness

Credit card marketers must truthfully inform the applicant of our credit card functions and charging standards, treat customers fairly, do not make false propaganda and promises, exaggerate product functions or deliberately hide relevant information from the applicant, and do not harm the interests of customers and banks.