How much loss will CCTV Sports bring to the Rockets by suspending their broadcast and all cooperation?

CCTV Sports' suspension of the broadcast of the Rockets and all cooperation will cause great losses to the Rockets and even the entire NBA. You should know that China's domestic market is a huge interest cake for any country and industry, and whoever can gain a foothold in the China market can definitely gain great benefits. Now the Morey incident has caused great influence on the NBA.

The Rockets have a large number of fans in China, which has brought them more than ten China sponsors. The annual sponsorship fee earned by the Rockets from China is conservatively estimated to be more than 1 million US dollars, with RMB reaching 1 million. After the Morey incident, Shanghai Pudong Development Bank, one of the sponsors, has suspended the credit card business of Rockets stars. After that, Tencent specially launched the service of transferring Rockets fans to the home team for members.

The most powerful thing is chinese basketball association. Just now (14:57), chinese basketball association officially announced Weibo, saying that it would suspend exchanges and cooperation with the Rockets. As we all know, Chairman chinese basketball association is Yao Ming, and the relationship between Yao Ming and the Rockets needs no elaboration. Relying on Yao Ming, the Rockets gained a large number of fans in China and became one of the NBA teams with the largest number of fans in China.

As the only online broadcast operator of NBA events in China, Tencent has issued a statement that it will suspend the live broadcast and information reporting of the Rockets. At the same time, an announcement will be sent to all fans who buy VIP of rocket events, and the concerned teams will be replaced for free. There are also a number of forums and websites in China that have issued statements to suspend reporting on rocket-related dynamics. The CCTV Sports Channel of the Central Radio and Television General Station also issued a statement: Morey, the general manager of Houston Rocket Club of NBA in the United States, spread inappropriate remarks about Hong Kong, which we strongly oppose.

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