In June, eBay wholly owned eBay for US$150 million. In May, Ms. Meg Whitman, CEO of eBay, made a special trip to Shanghai to attend the "Ebay Talent" awards ceremony. At the meeting, Meg and Tan Haiyin, one of the founders of eBay; the first national college student e-commerce competition "eBay eBay Cup" kicked off, attracting tens of thousands of students from 33 cities across the country to sign up for the competition, including college students from Hong Kong and Macao. College students. Nearly 10,000 contestants created a transaction volume of 6.81 million yuan in one day. Among them, Hong Qiliang, majoring in advertising art and design from Shanghai University, won the championship with an effective transaction volume of 82,000 yuan and was awarded the title of "Chinese College Student Online Entrepreneurship King" , Ms. Song Ling, Chairman of the China Electronic Commerce Association, and Shao Yibo, then CEO of eBay, presented him with the award.
In June, eBay announced that it had entered a website integration period and would connect with the eBay platform in the fall of that year; in the same month, a second quarter news media briefing was held in Beijing. As of the second quarter of 2004, the cumulative number of users reached 6.9 million users, with 1.4 million new users in the second quarter alone. The total number of new products in the second quarter reached 4.2 million, an increase of 35% from the previous quarter.
CEO Wang Leilei
On August 16, 17 personal belongings of 14 popular Korean idol superstars including Jang Nara, Cai Lin, and Ahn Chi-hyun were held for a week-long charity auction on eBay. This auction is the first organized, cross-regional auction of Korean popular celebrity items so far. From the number of celebrity participants to the number of auction items, it is unprecedented in scale.
On August 18, eBay celebrated its 5th birthday.
On September 17, eBay successfully integrated with the US eBay platform. Since then, eBay users have been able to conduct online cross-border transactions with more than 100 million users from the Americas, Europe and Asia.
In October, eBay formed a strategic partnership with Shanda, China's largest online game company; and cooperated with Oriental Pawn House, the leader of the domestic traditional pawn industry, to offer 21 luxury watches and diamonds starting at one yuan Bidding without reserve price. This joint effort created three firsts: the first time that a Chinese pawn company conducted auction business through an online platform, the first time that China’s pawn industry opened a store on an online business platform, and the first high-end commodity expert consulting group for China’s personal e-commerce—Dong. An online expert consultation group for high-value commodities was established. At the end of the month, eBay launched the "Anfutong" network security transaction guarantee service. The design of "Anfutong" takes into account the interests of both buyers and sellers, and the "Anfutong Protection Fund" launched at the same time will also provide maximum security protection for both parties to the transaction and reduce transaction risks for both parties.
On November 11, Shanghai’s first e-commerce entrepreneurial park opened in Tiandi Software Park in Putuo District. Ms. Meg Whitman, CEO of eBay, and Yang Xiong, Vice Mayor of Shanghai*** The e-commerce business park was also unveiled. At the end of the month, eBay held a third-quarter results press conference in Beijing. As of the end of the third quarter of 2004, eBay's cumulative users reached 8.6 million. At the press conference, eBay announced that Shao Yibo would step down as CEO and assume the position of chairman of the company. The focus of his work will shift from company operation management to the long-term development strategy of eBay and eBay's international market. In January, eBay invested in the establishment of the "China Customer Service Center". The center introduced eBay's most advanced customer service methods and service platforms in the United States. It is expected that by the end of 2005, the customer service center will have nearly 400 professional service personnel. Provide services to users in mainland China, Hong Kong, Macao and Taiwan.
On January 10, eBay will join hands with well-known domestic companies to conduct a charity sale on eBay. The proceeds will be donated by eBay to the Red Cross Society of China to help rebuild the tsunami-stricken areas in South Asia.
On January 13, eBay’s registered users exceeded the 10 million mark, continuing to maintain its leading position in the domestic online auction market.
Song Ling, chairman of the China Electronic Commerce Association, pointed out that this breakthrough of 10 million is a milestone not only for eBay, but also for the development of online transactions in China. On January 20, 2005, eBay, the world's largest e-commerce company, announced that it would invest US$100 million in the Chinese market in 2005. This investment will be invested in the construction of integrity and security. On March 15, 2005, CCID.com, one of the authoritative IT portal websites, announced the final results of the "Most Trustworthy IT Brand Survey". In the category of "The Most Trustworthy Online Auction Website Brand", eBay Won the championship with an absolute advantage of 48.40 votes, becoming the most trustworthy IT brand among users.
On March 21, ASUS, the world's leading manufacturer of notebook computers, moved 100 of its latest notebooks to the eBay auction site and auctioned them off for one yuan, setting a new record for a manufacturer selling new notebooks online. record. On April 30, 2005, eBay launched a week-long special auction event "Challenging Wang Liqin's Table Tennis Competition Rights". The top three bidders won the opportunity to compete in a special "Table Tennis Challenge" with World Table Tennis Champion Wang Liqin in Shanghai.
On May 1st, eBay announced that it would significantly reduce item registration fees, with an average adjustment range of up to 75%. At the same time, it will also specifically exempt new sellers from the first 5 item registration fees in a month. .
Tan Haiyin, President of eBay
On May 15, eBay's first character charity auction event, which caused a sensation in the entertainment industry, was finally finalized after five days of fierce competition. The three final winners of this auction entered the crew of "If Love" and had a real "intimate contact" with the three major stars Takeshi Kaneshiro, Zhou Xun, and Jacky Cheung.
On May 23, little king Jay Chou took his new Aria JIII MP3 player, which he participated in the appearance design for the first time, to Shanghai to unveil the "JIII online store" and announced that JIII has officially settled on eBay. In addition to 10 limited edition crystal diamonds In addition to the Aria JIII MP3 player, Jay also put up his personally signed T-shirts, hats and card storage books for auction. All proceeds from this auction will be donated to the Shanghai School for Blind Children. On June 8, a rare gold coin from the Republic of China era with a "worth" of nearly one million yuan began to be officially unveiled at eBay's "Excellent Stamp Coins" auction. Also up for auction are nearly a hundred (pieces) of precious modern Chinese silver coins, gold coins, banknotes and stamps. In order to ensure the authenticity and safety of online auctions, eBay has also teamed up with many coin experts at home and abroad to launch the country's first "online appraisal" service.
On June 9, eBay announced that its honest payment tool "Anpay Tong" has completed a major upgrade. At the same time, the "An Pay Tong Fund" began to implement full payment for buyers and sellers who use "An Pay Tong". Compensation, previously the fund only set an upper limit for compensation to sellers.
On July 11, PayPal China website was officially launched, marking PayPal’s official entry into the Chinese market. The cooperation between PayPal and UnionPay electronic payment will enable Chinese users to use more than 20 kinds of bank cards from 15 banks to make safe, fast and convenient online payments through PayPal. The integration of PayPal and eBay is expected to be completed before September 1. By then, more than 1.6 million eBay users will be able to make online payments more conveniently, faster and more securely through PayPal. This will greatly promote eBay users' transactions.
In September, PayPal officially connected with eBay.
In December, eBay officially launched price adjustment plans such as "free store opening" to create a "zero-cost sales channel" for online sellers. On January 9, eBay fully integrated with Skype, a high-definition online voice communication tool, providing a smoother and more direct communication channel for buyers and sellers on eBay and promoting successful transactions between the two parties.
After docking, sellers can add Skype buttons to product descriptions, making it easier to establish contact with customers and complete transactions; buyers can quickly communicate with sellers and obtain the information they need in a simple way, thus effectively Reduce transaction disputes and increase transaction rates.
On January 19, eBay officially implemented the "Safe Payment" plan. All eBay sellers are required to select Anypay or PayPal as one of the payment methods when logging in to their products. This move makes eBay the first to achieve "100% safe shopping" to enhance consumers' confidence in online shopping and further expand the mainstream consumer base. At the same time, in order to encourage sellers to jointly participate in the construction of safe websites and reduce sellers' sales costs, eBay will also waive transaction service fees for all online transactions from now on.
In March, eBay and McDonald's reached a strategic cooperation. Both parties will use their respective advantages in store retail and online trading platforms to complement each other's resources and establish new, integrated marketing channels.
On March 29, Yongle Home Appliances and eBay signed a strategic cooperation agreement in Shanghai to develop new retail channels. At the same time, Yongle Electrical Appliances opened an online store for Yongle brand products on eBay, which started running today.
On May 15, eBay’s “Brand Flagship Zone” was officially launched. This is the first online flagship area in China that is operated by a brand owner or directly authorized for sales. Seventy well-known domestic and foreign brands are the first batch to enter this zone. Brand agents or dealers are responsible for supply, delivery, after-sales service, etc. Merchants stationed in the brand flagship zone have promised to implement "three guarantees" for the products they sell in accordance with relevant national regulations. ” This indicates that the “brand strategy” adopted by eBay in the past six months has had a divergent effect, and the layout of the “all-round e-commerce website” has been initially completed.
On June 6, eBay and TOM Online cooperated to launch China's first mobile shopping platform based on WAP technology and provide free transaction information SMS services to its 20 million website users.
In July, the six "good men" of "Lycra" and "good men" looked for stylists on eBay, and eBay's super sellers matched the good men's clothing styles. In August, the top three good men launched an auction for "Love Date" opportunities on eBay, and all the money was donated to charity.
On August 28, eBay launched a new service - eBay Sales Assistant. The emergence of eBay sales assistants helps small and medium-sized enterprises break through the bottleneck of online sales and helps small and medium-sized enterprises sell products overseas through the eBay platform. In December, eBay cooperated with TOM Online to establish a new joint venture and will launch eBay, an online trading platform customized for the Chinese market, in the second half of 2007. From the registration point of view, both eBay and Taobao require you to have an email address. After the registration is completed, the website will send a letter to your registration email address. Follow the steps above to easily complete the entire registration process. . However, after registration is completed, there is still a certification process. This is an important step in determining whether you can obtain the right to trade online. In eBay, members who have not registered through certification can only enjoy some rights to buy items. The process of passing the certification is: There is an option in the lower part of the homepage to "Click here to quickly become a star user". Here you can pass the authentication instantly through your mobile phone, and the cost of subsequent transactions will be deducted from your phone bill. If you use an ID card and credit card level, you need to find the "Real-Name Authentication Application" in the "Transaction and Security" column in the "Integrity and Security" link at the top of the homepage. Fill in your ID number or credit card number. This certification process takes 1-7 working days.
In Taobao, the only authentication mechanism is through ID card authentication. Registered users can scan their ID cards and upload a copy, or they can pass the authentication by mailing a copy of their ID card to Taobao. Another simple method is to use fax.
However, this method must first be contacted by the staff before it can be carried out. The success of Taobao transactions only depends on the buyer and the seller. The delivery of most items in the entire transaction process is uncontrollable, and some transactions are allowed to be paid offline. Payment for goods has opened the door for some users to exchange favorable comments without actual transactions; secondly, since the real-name authentication of both parties to the transaction is not fully adopted, and there is no connection with the credit reporting agency of the banking system, the occurrence of self-selling and self-buying cannot be ruled out; in addition, There is no online or offline punishment mechanism for breach of trust in China, and Taobao's credit evaluation mechanism cannot yet play its full role. As long as you know how to surf the Internet, you can open an online store with one or two yuan. Websites that act as routers in transactions bring together buyers and sellers and provide a platform for transactions. Buyers bid through an auction, and the highest bidder gets the product. The website usually takes a portion of the commission from the transaction revenue. Without sellers and buyers, the website cannot operate, so a huge user base is the key to website operation. In China, the most influential auction model websites are probably eBay and Taobao. In June 2003, the American online sales giant eBay acquired all the shares of eBay USA for US$180 million to enter the Chinese market. Taobao is a personal online trading platform officially established in July 2003 with an investment of 100 million yuan from Alibaba. These events show that many international Internet practitioners are optimistic about the Chinese market.
(1) Comparison of the characteristics of their respective business methods
eBay: charges product registration fees. eBay charges sellers a product registration fee and a registration fee ranging from 1 yuan to 8 yuan, depending on the product. The lowest transaction price is the billing base. And after each transaction is successful, a corresponding commission, which is the transaction service fee, will be charged. The price is charged at 0.25 to 2 of the online transaction amount of each item. If there is no actual transaction, no charge will be charged. A product was sold online for 3,000 yuan on eBay, and the transaction service fee was about 30 yuan. Real-name registration. eBay users must register with their real-name. After passing the real-name authentication, they will not only have a "certificate" as a mark, but also get a star; after the transaction, both parties will make a credit evaluation of each other, and the credit evaluation will be determined by the evaluation type (good/medium/poor) and comment content. All reviews received by the user constitute the user's credit record. Serious and truthful reviews can provide reference for other users. Of course, the reviewer can also benefit from the reviews provided by others. This method is widely used in the field of e-commerce.
Taobao: Implementing a free policy, "Taobao believes that Chinese Internet users are going through a historical transition period from netizens to netizens to online merchants. Internet users have shown the ability to create real value for themselves through online transactions. A strong trend. Only by allowing users to truly benefit from online transactions can more and more loyal online traders be cultivated. The turnover of domestic personal online transactions is only over one billion, which is still in its infancy. , it is crucial to build and promote this market. Free of charge lowers the threshold for Chinese netizens and online merchants to conduct personal transactions online. It is a measure to protect the interests of both parties in current online transactions, and it is also a realistic choice that reflects the rules of fair competition.” Taobao Wangwang", "Alipay", and the most distinctive feature should be the instant messaging software "Taobao Wangwang", which is very convenient to contact or leave messages to buyers and sellers. In addition, "Alipay" provides payment protection for buyers, so that buyers have no worries when making purchases. When it was founded, it was hailed as the most successful online investment project in the country that year. In addition to creatively launching the "Alipay" product to minimize the risks of online transactions, it also carried out all-round cooperation with ICBC, China Merchants Bank, etc. to actively improve personal Online transaction payment platform.
(2) Achievements
Bay said that there are two main important indicators for measuring e-commerce: one is the transaction volume and the other is the transaction rate. According to reports, eBay's transaction volume reached 1 billion yuan in 2003, and the transaction rate reached 55%.
In April 2004, the Internet Laboratory released the growth rate of personal transaction websites. Taobao led domestic websites with a high growth rate of 768; in May 2004, Shanghai iResearch released the Internet user coverage market In the survey report, Taobao surpassed its domestic and foreign counterparts for the first time and ranked first.
The number of online products on Taobao has reached nearly 2 million.
(3) Problems
Safety and integrity are still issues that need to be resolved urgently. As long as there are transactions involving money, there are bound to be risks. While the Internet, an emerging trading platform, has created a lot of wealth, it is also exposing some existing problems. The first is the issue of integrity, which plays a vital role in the healthy development of e-commerce. Because the main bottleneck of online transactions is credit, many people are worried about the inability to guarantee product quality, after-sales service, manufacturer credit, and safety. Therefore, online platforms must establish a credit system to ensure product quality, transaction security, and market order.
Online shopping still accounts for a small proportion. Among netizens’ purposes for going online, the proportion of direct online shopping is still very small. Many people are still at the stage of interest. Hobbies and shopping are two different things. It is not easy for individuals to do it on a large scale.
Lack of touch sense, it is still a long way to catch up with traditional retail. This is the biggest disadvantage of online retail. Because they can only see with their eyes but not with their hands, consumers are often unable to obtain more intrinsic information about the product, such as the texture of a piece of clothing, the effect of a stereo, etc. This makes it difficult for consumers to have a sense of trust in the quality of the product. Traditionally, Stores have an advantage in this regard.