There was not enough market research in the early stage, so we didn't go to the market to publicize it.
in the past, customers always came to the savings office and made inquiries. This effect is not significant, because every customer comes to the savings office with a clear purpose. If the other party has no intention to apply for a credit card, excessive publicity will have an impact on the savings office itself.
in addition, there are few marketing information about credit cards posted in savings offices.
second, rectification methods
first, post more marketing activities related to credit cards inside the savings office.
Secondly, we should organize special personnel to publicize in the market. Most of the people who come to the savings office are old customers. If they have already applied for a card, it will be meaningless. And it is impossible for people from afar to come to our savings office because they want to apply for a credit card. Therefore, we can use our lunch break to publicize where white-collar workers work intensively. White-collar workers themselves are given five insurances and one gold by the company, and the card-issuing rate is relatively high. Of course, white-collar workers are also picky, so we'd better bring some small gifts when we go, which is also attractive to them.
Third, strive for the goal
Strive to make up the previous gap next month. Complete the indicators issued by the leaders. After that, we will intensify our efforts to give priority to those who queue up for the credit card in our office. Or give preferential treatment in other ways. Strive to exceed the target.
our savings office works honestly and strives for progress. Please rest assured that we will give the leaders a satisfactory answer sheet.