What does the target limit of credit card application mean?

The available limit of credit card. Credit card limit, also known as credit card available limit, refers to the maximum amount that can be used by your credit card. It includes the credit limit (that is, the maximum overdraft limit of the credit card) and the amount deposited into the credit card.

How to use credit card? What are the benefits?

Benefits of credit cards: It can relieve financial pressure; online consumption is convenient and fast; it can accumulate personal credit history. Using a credit card and paying back your loan on time can increase your credit limit.

This saves money. Many banks cooperate with merchants for their credit cards. For example, there will be cash back discounts for swiping your card, and there will be discounts for eating, watching movies, supermarket shopping, filling gas, car washes, etc. In addition, credit card points can be redeemed for some gifts in daily life, and even some lottery activities, and the points can be used as money.

Relieve financial stress. Sometimes money is needed urgently and there will be a certain amount of financial pressure to pay a large amount of money at once. If you have a credit card, you can use it to pay in installments and enjoy your favorite items in advance. The remaining money on hand can also be used for daily expenses and turnover.

Online consumption is convenient and fast. Many online malls or Taobao stores have opened credit card payment methods, catering to consumers' preference for using credit cards for consumption. Although there are no points for credit card online purchases, its convenient and fast payment method is liked by many people.

Accumulate personal credit history. Even if there is no big turnover demand, it usually costs money. If you use more credit cards and make your payments on time, you can increase your credit limit and credit rating. You will have a good credit record in the personal credit database of the People's Bank of China, and it will be much easier to get approval for a loan to buy a house or a car in the future.

Credit card activity planning plan

In order to ensure that things or work are carried out effectively, it is often necessary to prepare a plan in advance. The content and form of the plan must be developed around the theme to ultimately achieve the desired effect. and meaning. So how should we write a plan? The following is the credit card activity planning plan I compiled, welcome to share.

1. The essence of the selling point of a credit card

The essence of a credit card is borrowing for consumption, which is the main selling point of a credit card. Major banks have launched various themes in a targeted manner, and various added values ??and services can only be the icing on the cake, but cannot be a timely help.

The selling points of credit cards can be mainly divided into two categories:

(1) Adjustment of funds

In life, many people may buy large items with cash, which may lead to The shortage of funds brings unnecessary worries, and credit cards can solve this problem.

(2) Overdraft consumption

In some consumption places, when individual prices are relatively expensive and there is not enough cash on hand, overdraft consumption can fulfill the purchaser's shopping needs.

2. Target customers of credit cards

According to some relevant information searched online and my understanding of credit card products, the target customers of credit cards are mainly young fashion people and middle-aged business people. people and government officials.

The biggest similarity between the two is that credit card consumption is based on a certain and relatively stable income.

According to the analysis of the consumption characteristics of this type of target group, there are mainly the following characteristics:

(1) Impulse consumption

This is especially true among young people. The fashion crowd is more obvious. Young and fashionable men and women are curious about and trying out new things, so they are willing to pay a certain amount of money for them. Moreover, the consumption concepts of young people are much more advanced than those of their elders, and their consumption is characterized by impulsive consumption. Although the things purchased may not be necessary expenses, based on the perceptual understanding of the goods, they are willing to use their cards to consume.

(2) Vanity consumption

Credit cards are a symbol of good credit. Having a credit card reflects that the card owner has been recognized by the bank in terms of creditworthiness. There is a subconscious sense of vanity when swiping a card to make purchases in front of friends or relatives, which of course does not exclude other convenience factors obtained by using a credit card.

(3) Rational consumption

In view of the fact that using cash to purchase large-ticket items will occupy the funds on hand, resulting in tight expenses after shopping, you can apply for installment payment by using a credit card, although it requires It is cost-effective to pay a certain handling fee, but use a smaller capital price in exchange for long-term loose conditions for capital use. The use of credit cards for installment payments shows that the card owner has certain rational consumption tendencies.

(4) Long-term consumption

When you use a credit card for consumption, the overdraft limit can be adjusted based on the consumption record, which reflects the card owner’s good reputation in the bank and is useful for future loans to buy a house or a car. etc., can provide certain convenience.

3. Credit card marketing methods

(1) Community marketing

Community marketing has a certain theme marketing nature. By setting up promotion points in residential areas where target customers are concentrated or in commercial places with a large flow of people, we can attract the attention of potential customers to the maximum extent and put forward transaction requirements.

(2) Floor sweeping

As the most common way to visit unfamiliar customers, although the workload is heavy, sweeping the floor plays an important role in discovering unfamiliar potential customers. Especially after taking over the key tasks of various companies in commercial office buildings, it has a better effect on group-issued credit cards.

(3) Introduction from acquaintances

Introduction from acquaintances is the method with the highest success rate in credit card marketing. Interpersonal relationships with Chinese characteristics are very helpful for marketing. With the help of strangers becoming regular customers or your own relatives and friends, it is conducive to viral promotion. The premise is that you do a good enough job in maintaining customer relationships.

4. Credit card sales process

Based on the summary of the credit card customer search and marketing process, the credit card sales process can be summarized as follows:

Putting forward demands (15)————Answering questions (40)————Proposing a deal (20)————Handling business (5)————Maintaining customer relations (20)

Yes Each link is weighted with a percentage, so you can see which steps are important.

(1) Putting forward demands: divided into two situations.

First, if the customer takes the initiative to apply for a card, it means that the customer has a certain preliminary understanding of credit cards. What the salesperson has to do is to try to answer customers’ other questions about credit card products. Such initiative It is easier to get door-to-door customers.

Second, if the sales staff take the initiative to look for potential customers. In this case, the customer has no explicit needs. It is necessary to elicit the potential needs of customers through hints and other methods. The SPIN sales method can be used here.

S: Understand the customer's current fund usage by asking, such as where the main expenses are spent in a month, etc.

P: Find out some problems that customers have in their daily consumption, such as whether there is a deficit, savings situation and financial management, etc.

I: Strengthen. There was originally a need to spend cash for consumption, but it was abandoned because it was temporarily unavailable.

N: It is proposed that the way to solve this kind of problem is to apply for and use credit cards rationally, and use credit cards to solve problems caused by ordinary cash expenditures and large consumption.

(2) Answers to questions

This part is the most important part of credit card promotion. This is also the professional side of the sales staff of Warrior Bank. When answering customer questions, colleagues provide instructions on the relevant rules of credit cards and personal suggestions for use, which is helpful to promote transactions.

For example: 1. The longest interest-free period if optimal use

2. The difference between installment payment and minimum repayment, explain the rules and make personal suggestions

3. Recommend corresponding credit card products based on previous understanding of the customer’s actual situation. For example, customers who frequently shop online can promote Bank of China Taobao Credit Card. The most important thing here is to choose the appropriate added value for customers.

4. Provide customers with reasonable use of credit cards based on their own understanding.

In short, different groups of people face different Ps. Female consumers are characterized by impulsive consumption when shopping. They are afraid that the products they are interested in will no longer be available or will become out of date. In addition to certain impulsive consumption characteristics, male consumers also have a vanity mentality. Middle-aged consumers should be a little more rational when making credit card purchases, and can focus on the amount of funds occupied by installment payment.

(3) Propose the transaction

After going through the previous steps, the customer already knows whether to apply for a credit card. At this time, it is necessary to propose the transaction in a timely manner to capture the customer , the speech skills at this stage are very particular:

1. The customer is silent

The customer is silent, indicating that they are still in the process of weighing, and at this time it is necessary to add fuel to the fire in time

2. The customer refuses politely

Be clear about the real reason for the refusal. Some of them mainly include the following issues:

(1) Do not agree with the value of advanced consumption

(2) The procedures are troublesome

(3) ) Are dissatisfied with the overdraft limit

(4) Think the annual fee charged by the credit card is too high

(5) Have already applied for other credit cards

The above 5 The reasons are common words of rejection by customers, so be fully prepared in advance and come up with targeted solutions when encountering corresponding feedback.

(4) Customer relationship maintenance

After the credit card is processed, the entire sales process is not over yet. Customer introduction is a marketing method that maximizes efficiency, so it is very necessary to maintain customer relations.

From the moment you reach your intention and apply for a credit card, it is very important to provide high-quality service from the customer's perspective. To apply for a credit card, you need to fill in some forms. Sometimes the customer will bother you first. At this time, the salesperson only needs to ask the customer to fill in a few key places on the form, such as the applicant's signature, etc. The rest of the relatively unimportant information can be written down by the salesperson. Fill in on your behalf. This saves customers time and improves sales efficiency.

Even after the credit card is processed, timely follow-up is required. Contact the customer by phone to ask if the credit card has been received, its usage, if there are any questions and resolve them in a timely manner, express gratitude to the customer for applying for the credit card, and hope to have more communication opportunities in the future. Serving existing customers well will be very helpful in developing new customers through them in the future.

5. Sales question letter

1. I usually only use cash, not credit cards

This kind of rejection actually subconsciously reflects that the customer does not have a clear understanding of credit card products. Shao Rumor has learned that many people have become "card slaves" due to misuse of credit cards. The essence is still their pursuit of the traditional value of "living within their means" and their incomprehension of advanced consumption and overdraft consumption.

It is the most expensive and least effective way to change the minds of consumers. Therefore, salespeople should not pester customers on this point. They should simply state that the main function of credit cards is not for advanced consumption and overdraft consumption. It is used for cash turnover, and a simple example of cash turnover is given. This type of customer has a relatively conservative consumption concept, so they also pay attention to the cost of capital expenditure. By explaining the use of credit cards, a series of problems caused by financial constraints can be alleviated, and I believe there will be certain improvements.

2 The repayment procedure is too troublesome

Potential customers believe that credit card repayments need to be handled at the counter, and the current integration of many bank branches has resulted in a large number of people handling business and low efficiency, which makes customers feel Not satisfied. At this time, you only need to point out that the credit card repayment can be done on any day within the interest-free period, and explain that the ATM can repay the money. As long as the debit card is linked to the credit card, the repayment can be made automatically, without going to the counter. Convenient and simple.

3. I have already applied for credit cards from other banks

This may be an excuse, or it may be a fact.

At this time, the salesperson needs to ask questions such as which credit card from which bank the customer has applied for, how long is the longest interest-free period, what is the limit, what are the additional services, etc., so that they can promote the advantages of their own credit card in a targeted manner. At the same time, customers can be informed that applying for an additional credit card will not incur much cost. Instead, multiple credit cards can be used to transfer funds to each other. Pay attention to using the advantages of our bank's credit cards to divert customers' attention.

4. Whether to charge an annual fee, the fee is too expensive, etc.

As for the issue of annual fees, inform customers that as long as they swipe their cards for consumption within a year, there is no limit to the amount, how many times , the annual fee can be waived. I believe the customer’s concerns are unfounded. Regarding the remaining fees and costs, we inform customers of the bank's credit card handling fees and other expenses, and make comparisons to illustrate that using our bank's credit cards can make customers' costs lower.

6. Summary

To sum up, the development of credit cards in the Chinese market has just started, and many people’s concepts have not yet changed. Therefore, it is inevitable to encounter various obstacles in the process of promotion. The Chinese are a savvy group of people, so when promoting, you must stand from the customer's perspective and explain the cost reduction brought by using credit cards. This needs to be based on a full understanding of your own products and the products of other competitors.

And, be very flexible when it comes to finding potential customers, and don’t be limited to fixed thinking. Looking around, pedestrians on the street are all your potential customers. The key is to find a scientific classification standard, and then develop reasonable promotion and visiting methods based on this standard.

This concludes the introduction to credit card targets and credit card target groups. Have you found the information you need?