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1: Use the “discount card” for spending with the card

“It’s really awesome! From buffets to hot pot, from Western food to Japanese food, from Shanghai restaurants to Cantonese restaurants, everything is available. You can get a 42% discount!" Mr. Chen, who is known as a "gourmet" by his friends, couldn't help but be attracted by the "Food Every Day" activity launched by Bank of Communications. It is understood that the Bank of Communications has teamed up with eight gourmet merchants for this event specially created for its credit card holders. Bank of Communications credit card holders who successfully register at the designated merchants from Monday to Sunday can enjoy the lowest price on the day. The discount is 4.2% off. In addition, relevant personnel from the Bank of Communications credit card said that if you hold the Bank of Communications 62 UnionPay credit card, you can get an additional 30 yuan off for each purchase. On the basis of 2010, Agricultural Bank of China has comprehensively upgraded the quality of its merchants and launched a series of "Preferential Life" activities, covering all aspects of "eating, drinking, playing and having fun" with ultra-low discount merchants.

Two: Shopping

Have a fashionable and comfortable holiday

In many people’s holiday plans, May Day shopping is an indispensable highlight. As for how to allow cardholders to enjoy more discounts, ICBC, Bank of China, etc. have also launched theme activities with shopping characteristics to provide the majority of bank card holders with a feast of fashionable and discounted shopping. For example, in the two large-scale events planned by the Bank of China, the "2011 BOC Vientiane Shopping Festival" and the "2011 Spring China (Shenzhen) Spring Tea Expo", you can not only enjoy preferential discounts but also receive corresponding gifts when spending with the card. ICBC directly carries out cash-free activities for ICBC i-go card holders in shopping malls and supermarkets such as Haiya, Rainbow, Suibao and Junshang Department Stores when they spend over 68 yuan or 200 yuan, which is quite attractive.

Three: Joint Marketing

Cardholders get benefits

The reporter found that credit cards are not just financial tools for payment, but carry more function. In addition to the value-added services such as medical care and insurance provided by banks to customers, joint marketing activities launched from time to time with shopping malls, food, entertainment and other merchants are most popular among cardholders. Bank staff said that in the face of increasingly diversified consumer demands, banks need to accurately position target groups, carry out personalized product design, and provide more financial and value-added services to attract more credit card customers.

Relevant personnel from the Bank of Communications said that the preferential activities created by the bank are designed to encourage cardholders to have a more positive attitude and make daily consumption in a more effective way, and to provide cardholders with the practical experience of swiping their cards. Discounts help cardholders safeguard their quality of life and bring cardholders more and better consumption experience.