According to statistics, the success rate of many salesmen visiting strange customers is lower than expected, even far below the normal level! One of the main reasons is that there is no way to pay attention to communication, such as asking. When visiting strange customers, clever inquiries are particularly important! In just a few minutes, you can quickly understand the actual needs of a strange customer, their past experience in distributing related products, and what new brands or products they are looking for now. These important information will help sales staff to formulate and revise their negotiation strategies and improve the success rate of visiting strange customers.

Unfortunately, this problem has not been paid enough attention to at present, not only for newcomers, but also for some "old" salesmen who have worked for many years and even sales managers of some enterprises. They have two common problems: first, they start to talk about business rashly without knowing the actual needs of a strange customer. Such a negotiation strategy naturally lacks pertinence and the efficiency can be imagined! The other is that when trying to know some information about strange customers, the way of asking is wrong, which leads to the inability to obtain the important information needed. Therefore, it is impossible to formulate and adjust negotiation strategies, and the failure rate is of course high.

No matter what the above reasons are, they are all related to the same question, that is, how do salespeople visit strange customers, especially how to skillfully ask each other to get to know each other? ! Only when salespeople really master this knowledge and skillfully use it in practical work can they effectively improve their business level and ability!