Phase 1: Investigation. Investigators from financial companies communicate informally with customers, divide them into several groups, and understand their needs, motivations, attitudes, and behaviors through communication. On this basis, the investigators will send the prepared formal questionnaires to the customers to fill in, and finally collect all the survey data for analysis. The content of the questionnaire mainly includes customers' understanding of the popularity of financial companies, service experience and evaluation provided by financial companies, the breadth and depth of financial company resources, attitudes and suggestions towards new products or services that financial companies need to provide, etc. In order to conduct accurate market segmentation, financial companies need to collect a sufficient amount of survey data.

The second stage: analysis. Professional analysts of financial companies can analyze the collected data through various effective statistical methods, eliminate weakly relevant variables, use collective analysis methods to divide the market segments with the greatest differences, and analyze the homogeneity of each customer group. Require greater differences between different customer groups.

The third stage: market segmentation. Divide target customers based on their attitudes, behaviors, demographics, psychology, and living habits, and then name each market segment based on the different characteristics of the customer base.