Answer:

1. In terms of policy

As we all know, my country officially proposed the development of consumer finance during the Asian financial crisis. The People's Bank of China formally proposed the development of consumer finance in 1998 and 1999. In 2016, policies on personal housing loans and automobile consumer loans were successively liberalized to promote the development of consumer finance business by financial institutions led by commercial banks. This is why the development of consumer finance is of great significance to expanding domestic demand, promoting consumption, and promoting the rationalization of the economic development structure. At the same time, during this year’s Two Sessions, the government work report also proposed that “it is necessary to launch pilot consumer finance companies across the country and encourage financial institutions to innovate consumer credit products.” Consumer finance has become a hot word. It is understood that in March 2016, the People's Bank of China and the China Banking Regulatory Commission jointly issued the "Guiding Opinions on Increasing Financial Support for New Consumption Areas", and favorable policies have become an important force in promoting the development of the industry.

2. Technical advantages

The difference between Internet consumer finance and traditional consumer finance is that Internet consumer finance takes advantage of Internet technology to create an "online Internet offline entity" operating mode. Institutions engaged in Internet consumer finance have certain advantages in funding sources. By exploring the layout of credit consumption scenarios, they can create a new "Internet" sample. Through the establishment of scenarios, they can enhance customer stickiness, continuously expand the consumer finance market, and realize profit. With the popularization of cloud computing, the cost of big data mining has been greatly reduced. Big data technology can be used to accurately segment the market, select target customers, and evaluate customer credit ratings, thereby reducing capital allocation risks and improving risk management capabilities.

3. Market demand

With the gradual improvement of the living standards of our country’s residents, consumer demand has become stronger. The awareness of advanced consumption among the post-8090 generation has gradually increased, and their ability to accept new financial products is strong. Therefore, the concept of using consumer credit to alleviate budget shortfalls has gradually deepened. Therefore, in the context of residents' increasingly mature consumption concepts, the development of consumer finance already has a corresponding social foundation. As one of the solutions to capital problems, the consumer finance system is bound to usher in business opportunities. For example, the consumer finance system independently developed by Dimon is a business management system that integrates consumer loans and consumer installments, which can effectively help companies quickly develop the consumer market. , promote the development of consumer finance business and realize the "Internet" transformation of the business model. Through the rules engine, workflow engine, automatic credit reporting, and merchant joining, the system realizes functions such as rapid approval of loan business, intelligent risk control, and loan process customization to meet the fast, efficient, and convenient loan business needs of consumer finance companies.