2. In order to reduce the high-speed toll, some customers will use bank cards to pre-store. This has increased the bank's savings.
3.ETC is a very good channel to acquire customers.
Banks can obtain a large number of high-quality customers through ETC. Generally, the financial strength of customers with cars will not be too low, and they are all high-quality users in banks. When banks install ETC for customers, they will record their models. Of course, customers with good cars are the key marketing targets.
4. Under the squeeze of the two Internet payment giants, the living space of banks is getting smaller and smaller, and they are forced to fight for it at all costs as long as there is a market in exchange for living space.
5. To sum up, the marketing of ETC business by banks is to increase performance, absorb bank savings and increase their own income.