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What is credit card marketing?
Credit card marketing vocabulary:

1, grasp the needs of users.

Before marketing, we should analyze the customer's personality, positioning and characteristics to see what kind of credit card is suitable for handling, so as to carry out targeted marketing and improve the success rate.

2, to highlight the characteristics of approachable.

When opening marketing, you can befriend customers first, for example, ask customers what their usual hobbies are. Where do you live? What's the matter at ordinary times? To further dispel customers' concerns. On this basis, then marketing.

3. Highlight the advantages of credit card products.

If the customer says "no need for the time being", he will continue to market from the perspectives of reducing the annual credit card fee, not swiping the card, and enjoying preferential activities, so as to seize the psychological needs of users and let customers take the initiative to accept credit card products.

4. Pay attention to foster strengths and avoid weaknesses.

When comparing with other bank products, we should pay attention to foster strengths and avoid weaknesses to improve the competitiveness of our own products.