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Why does China CITIC Bank keep asking people to upgrade their platinum cards?

There is no free lunch in the world. The reason why banks actively recommend everyone to upgrade to platinum cards is because platinum cards can earn more profits for banks.

Currently, CITIC Bank has a lot of platinum cards, and they feel a bit confusing. Platinum cards are also divided into many types, including big platinum, small platinum, and fake platinum. Different types of platinum cards have different benefits and annual fee exemption conditions.

1. The main card of Platinum (elite) card is 480 yuan, and the supplementary card is 240 yuan;

2. The main card of platinum (elite) card is 2,000 yuan, 1,000 yuan for supplementary card;

3. 2,000 yuan for CITIC Visa Signature credit card principal card and 1,000 yuan for supplementary card;

4. 480 yuan for I Platinum Card;

5. Golf Platinum Card, UnionPay Premium Platinum Card, and Magic UnionPay Premium Platinum Card cost 3,600 yuan for the main card, and 2,000 yuan for the supplementary card;

6. UnionPay Business Card costs 2,000 yuan for the main card;

< p> 7. The main card of Private Bank Shahe Golf Platinum Credit Card is 6,800 yuan and the supplementary card is 3,800 yuan;

8. The main card of Private Bank Platinum Credit Card is 6,800 yuan and the supplementary card is 3,800 yuan;

9. IHG Rewards Club co-branded platinum card 3,600 yuan

10. Enjoy Card main card 480 yuan, supplementary card 240 yuan;

11. Air China Titanium Card main card 680 Yuan, supplementary card 340 Yuan;

12. Air China Platinum Card main card 3,600 Yuan, supplementary card 1,800 Yuan;

13. World Card 20,000 Yuan;

14. The unlimited card is 20,000 yuan for the main card and 10,000 yuan for the supplementary card;

15. The UnionPay diamond card is 20,000 yuan for the main card and 10,000 yuan for the supplementary card.

The reason why banks actively recommend platinum cards to everyone is because the annual fees of platinum cards are generally relatively high, and it is not that easy to avoid the annual fees.

With 5 transactions and no limit, the annual fee for the following year can be waived. However, this is only an entry-level platinum card and cannot be regarded as a platinum card in the true sense.

For real platinum cards, such as elite edition, classic edition, and premium edition, these platinum cards can enjoy more benefits, such as free golf driving range fees, VIP boarding, car roadside assistance, and aviation Insurance, private doctors, etc. are all available. But with high benefits, the annual fee is also high. The annual fee for a truly platinum card is 2,000 yuan or 3,600 yuan. If you want to be exempted from these free charges, it doesn't mean that you can be exempted by just making a few transactions. Instead, you must reach a certain amount and then use points to deduct it, or you can pay by yourself. The annual fee for the Honor Card for the next year must be paid by yourself and cannot be redeemed through points.

For example, there are currently three redemption methods for the annual fee of 2,000 yuan for platinum credit cards: the first is to pay 2,000 yuan/year at your own expense, the second is to redeem with 450,000 points/year; the third is 22W Points + 1,000 yuan deduction. If calculated based on two points per dollar spent, even if some activities that double points are included, the average dollar has three points. If you want to collect 450,000 points, you must make at least 150,000 yuan worth of transactions every year, which includes cash withdrawals. There are also some special merchants that do not have points, which means that your annual transaction volume must reach at least about 180,000 to be eligible for annual fee exemption. And if you swipe 180,000 yuan a year, you can contribute at least 810 yuan in handling fees to CITIC Bank. If you make some installments, it is possible to contribute several thousand yuan in profit to CITIC Bank.

This is precisely because the Platinum Card may create considerable profits for CITIC Bank, so it is not surprising that CITIC Bank actively promotes Platinum Cards to everyone.

However, when you receive a platinum card promotion from China CITIC Bank, you must ask clearly all the details, how to charge the annual fee, and how to waive the annual fee. These questions must be asked clearly. Or when applying through some third-party channels, it is best to call the official customer service to ask about the specific annual fee policy. Because there are currently some third-party platforms that claim to be able to waive annual fees, but in fact some CITIC Bank platinum cards cannot be waived.

In addition, whether you should upgrade to a platinum credit card should be considered based on your actual situation. Although the platinum card has many benefits, there are many benefits that you rarely use. , if you do not use these benefits, there is no need to apply to avoid paying high annual fees. Of course, it’s okay to just play with a junior white card with an annual fee of 480 yuan.

Before my CITIC Bank card was blocked, customer service proactively called me many times and told me that one of my credit cards was in good condition and they could upgrade me to a platinum card for free.

I believe many people who use CITIC credit cards have encountered this situation.

First of all, CITIC Bank will upgrade you to a platinum card "for free". In theory, it is indeed free, but the free upgrade does not mean that the annual fee is waived. You must know that the annual fee for platinum cards of most banks is quite high. Hundreds, even thousands. And the annual fee cannot be waived by the number of card swipes and the amount of swipes.

China CITIC Bank allows you to upgrade your platinum card for free, in fact, it is just to earn you an extra annual fee. After all, if you can counterattack the bank through credit cards, firstly, the risk is high, and secondly, the proportion is too small, and the bank is basically guaranteed to make no profit.

But it’s not just CITIC Bank that likes to do this. The credit card departments of other banks also like to do free upgrades.

So when we receive a call from the bank inviting us to upgrade our platinum card, should we upgrade our credit card?

Next, I will analyze it for everyone.

Everyone must understand that credit cards are one of the banks’ money-making businesses. The bank’s credit card center is a business department, and the performance of staff is linked to their performance.

Moreover, credit cards are generally divided into three levels: regular card, gold card and platinum card. The threshold for upgrading and the rights enjoyed by different cards are different, which affects the cardholder's financial ability, credit information, etc. The requirements are also different, which will bring corresponding benefits to banks and cardholders.

So should we upgrade to the Platinum Card? In fact, there is a "routine" behind upgrading a platinum card. You need to consider whether to upgrade from the following aspects?

How to charge the annual fee?

What benefits does the platinum card provide you? The more, the more annual fees you need to pay.

Generally speaking, the annual fee for a platinum card is around a few hundred to a thousand yuan or more, and it is usually non-deductible. If the cardholder is willing to bear the corresponding annual fee and obtain the high credit limit and high benefits of the credit card, it is appropriate to upgrade the credit card to a platinum card. If the cardholder does not have the limit and rights requirements, do not upgrade at will to avoid paying high annual fees.

However, a small number of banks can also waive annual fees. For example, some invited users of Bank of China can enjoy the privilege of annual fee reduction. In fact, you can consider getting a platinum card like this. Even if there are not many upgrades in benefits, at least the limit will be increased a lot.

So you can weigh the annual fee and the benefits of the platinum card, which one is more important.

What is the limit?

After upgrading a platinum card, the limit will generally be increased, but the bank cannot tell you with certainty what the limit of the credit card is, so we need to understand the upgrades of different banks in advance. The limit increase after Platinum Card.

The starting limit of most bank platinum cards is 50,000. If your existing standard credit card has a limit of 10,000 to 20,000, you can actually consider upgrading it.

However, for a small number of banks, after upgrading to platinum cards, the limit does not change at all, so the upgrade is meaningless.

If it’s really hard to judge whether it’s worth upgrading, you can also consider upgrading first and then checking the limit after downloading the card. If you’re not satisfied with the limit, you won’t incur an annual fee if you don’t open the card.

What are the benefits?

Upgrading from a regular card to a platinum card has greater benefits. However, different banks and different card types have different rights and interests.

Then we have to measure how much the rights and interests of the Platinum Card are worth to you. For example, consumption points are doubled, some banks’ platinum cards are free of charge for domestic transfers and cash withdrawals, and some car owners’ platinum cards have many privileges such as car wash and maintenance, expressway, and refueling, so you can definitely consider them.

At the same time, some Platinum card users can enjoy nationwide airport and high-speed rail VIP lounge services, car road assistance, flight delay insurance, free golf practice and free play services, etc. These services are enjoyed by Platinum card users Less than.

If these benefits can facilitate your life and even save daily consumption expenses, then it is still worth upgrading. If they are not of great help, there is no need to upgrade to a platinum card. In general, whether you want to upgrade to a platinum card or not depends mainly on whether the annual fee, the limit increase, and the benefits obtained meet your own needs.

Finally, I would like to remind everyone: When a bank invites you to upgrade a platinum card, you must ask about the annual fee, limit range, and entitlements before deciding whether to apply. Otherwise, it will be easy to upgrade and difficult to downgrade, and you will create a lot of trouble for yourself. That's out of the question.

Why does CITIC always ask you to upgrade your platinum card?

Shouldn’t the bank just let you upgrade? As long as you can meet the standards, they will call you to upgrade?

1. Advantages:

First, for banks, the Platinum Card has an annual fee. As a bank user, why not earn so much annual fee? Woolen cloth? When the bank sees you paying the annual fee, it may help you increase your limit.

Secondly, for you, by upgrading your platinum card, your relationship with the bank will be upgraded to a higher level. If you pay the "protection fee", it will be more convenient for those who are "card keepers". .

Secondly, your own rights and interests will also increase. This is an annual fee of 2,000, which can be waived in the form of points the following year.

Many banks have rigid annual fee cards. They directly mark the starting price. For example, CCB Dashanbai directly notes the minimum approval price of 80,000, and Minsheng Haobai directly notes the minimum approval price of 100,000.

Cardholders need to understand, what is the purpose of getting an annual fee card?

If you think the card looks good, has many benefits, and doesn’t consider the cost, then you can definitely get it.

If your goal is to protect the card limit, then CITIC Platinum Card is not necessary, because it does not guarantee the minimum credit limit after you upgrade.

In summary

Every bank has valuable high-end annual fee cards. We must understand our purpose of applying for a card and consider the pros and cons before making a decision.

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New Day is happy to answer this question for you. Let us walk into this issue together, and now let us discuss it together.

Because there is an annual fee, upgrade if you are short of money. Helpful in increasing your quota! If you're not short of money, it doesn't matter. Let the bank make money and the bank will give you a higher limit.

Let me share with you my personal views and thoughts. I hope that the content I share can help you. I also hope that the answer to this question shared by Lu can be helpful to you. I also hope that you can Like my answer.

The Prudential Fixed-Increase No. 1 financial product issued by China CITIC Bank in Yantai Development Zone lost 20% of its principal in two and a half years. The professional financial management level of this team is terrible.

The annual fees for the CITIC Platinum Card are 2,000 and 480 respectively. They are deducted when you purchase the card and cannot be exchanged. In the second year, you will also need to redeem annual fees of 200,000 and 60,000 points. The benefits of the Platinum Card are limited in use, so you can exchange them. The card limit remains unchanged and the annual fee is earned.

The contents shared above are all personal opinions.

I also hope that the content I share can help everyone.

At the same time, I also hope that everyone will like my sharing. If you have a better answer to this question, I would also like to share it and leave a comment to discuss this topic together.

Here, I sincerely wish you all to work happily and live happily every day, be healthy every day, have a prosperous family and everything, make a fortune every year, and have a prosperous business. Thank you!

In response to the topic, why does China CITIC Bank always ask people to upgrade their platinum cards? The question is, how can anyone who uses a card be smart enough to issue a card?

The bank’s calculation

In fact, many banks are doing this, but CITIC is doing it more urgently. When upgrading to a platinum card, the general limit will not be adjusted much. It is usually a limit of 30,000 to 50,000. In fact, this limit is a digital game set by the bank's own backend computer. If you don't spend it, there will be nothing. If you spend it, he will charge you with electricity bills and calculate the settlement and repayment date for you. In this way, two situations will arise. The first is that they lie to you about how many times you swipe your card in a year to waive the annual fee. Active users just swipe the card 10 times as they ask, and then think that the annual fee is waived. But when you consume later, you will automatically pay with a credit card as a habit, which will cultivate your habit of spending in advance. This is the result that banks most want to see. The second type is if you forget or don’t use it, there is no cancellation, the annual fee is waived in the first year, and you will be charged the annual fee in the second year. When the time comes, you will find that you owe a lot of debt without knowing it.

Personal suggestions

I still suggest that you don’t use it if you can. Although I say this, it is indeed not easy to give up credit cards. It took me 13 years from using the card to canceling it completely. But I believe that as long as we wake up early, we will cancel the credit card early. Then we can quickly make our wallets bulge, instead of letting ourselves become moonlighters. This epidemic has shown us how difficult life can be without income. I have also seen new and strange ways of banks. I saw on the Internet that many banks do extend your repayment, but they require you to pay it back in one lump sum six months later, or to pay it back now in half installments. You said that they are not losing money inside and outside, but they are only cheating the card users.

Final summary:

In fact, I think people who use credit cards are disguised and called slaves of the bank. Either we took the initiative or they took the initiative to find us, and finally, under the temptation of some small gifts, we hit it off and became their slaves.

First of all, the limit of bank platinum card and ordinary card is the same. The amount of approval depends on your personal qualifications: credit report, workplace, monthly income, debt ratio, marital status, etc. However, the credit limit limit of a bank's platinum card is much higher than that of a regular card. Usually the maximum credit limit of a regular card is 50,000. Some platinum cards can have a maximum credit limit of 150,000 or even 300,000!

If you have high demand, you can consider upgrading to a platinum card

Secondly, platinum cards often come with more value-added rights. For example, the CITIC Bank Credit Standard Platinum Credit Card has the following rights: < /p>

1. Business travel (airport and high-speed rail VIP lounge services) (car roadside assistance)

2. Health (appointment registration and escort services) (family health examination) (Platinum tooth cleaning care )

3. Insurance (aviation accident insurance) (flight delay insurance) (theft protection insurance)

4. Sports (free golf driving range)

And other special rights!

If you need these benefits, you can also upgrade

Third, and the most important point, the annual fee of the Platinum Card is difficult to reduce. The annual fee of the standard Platinum Card is 2,000 in the first year. You can use 200,000 points to redeem the annual fee. For ordinary cards, you only need to swipe the card a few times to get the annual fee reduced.

Therefore, whether you want to upgrade or not depends on whether you need it or not.

There are two main points. Banks are also competitive. To win over customers, the Platinum Card has many activities, such as full discounts or points redemption. Or there is a trick, the platinum card has an annual fee. And some are rigid, or generally difficult to achieve immunity.

Share the benefits of CITIC Platinum Card:

Although CITIC Bank’s Platinum Credit Card has an annual fee, the level of benefits you can enjoy is much higher than that of ordinary credit cards. For example, let’s take the CITIC Bank Easy Card (Platinum Card) as an example. In addition to the functions of ordinary credit cards, the Easy Card Platinum Card also enjoys the following other special benefits: (1) 9 times the points for swiping the card: If you are in a CITIC Bank If the financial assets are greater than or equal to 50,000 yuan, the points for swiping E-Card credit cards will be 6 times; if the financial assets are greater than or equal to 200,000 yuan, the points for swiping E-Card credit cards will be 9 times; that is to say, others will get 1 point for swiping 1 yuan, but you can get 9 points. , and points can be exchanged for gifts or used against annual fees on CITIC’s official website. In addition, you can also enjoy 9 points redeemable for Starbucks, Pizza Hut, Haagen-Dazs, Youku membership, QQ Music paid music packages, etc.

So the platinum card is not necessarily all bad. Just like a credit card, it is a double-edged sword. Good control and proper use can be a sharp sword. On the contrary, malicious consumption without restraint will be a trap. Just ask before upgrading. Use it and cherish it

Do you dare to eat the free lunch?

You must know that there is a saying called "Don't start early if there is no profit." How can others always urge you to do things that have no profit? Only if there are benefits, they will be more eager to let you upgrade the platinum card.

Compared with ordinary cards, the CITIC Bank Platinum Card has a higher annual fee. But now banks make little money through credit cards because of the annual fee, because after you make a certain number of payments, the annual fee will be waived. This is the case with regular cards, but the platinum card has an additional requirement, which is to make a certain number of payments. Only after the quota is reached will the annual fee be waived for you. In fact, the annual fee is waived for you, but while you are playing up to this limit, the money earned by the bank has exceeded your annual fee.

In addition to the handling fees they can earn when you swipe your card, if you also perform installment or minimum repayment operations, the interest fees they can earn are also a considerable amount of income.

There is also a saying called "The crows in the world are as black as black". Regardless of its derogatory connotation, just say its literal meaning, that is, all banks operate this way, not just CITIC Bank.

After the bank understands your assets, income, and credit situation, it will try to give you the highest limit. Because the higher your limit, the more money he may earn.

The bank's credit card center is different from other ordinary logistics management functional departments. Its performance is linked to performance. The credit card center is more like a business department rather than a management department. In the business assessment, the number of credit cards issued and The type of card issuance is an important assessment indicator.

The main types of card issuance are: the difference between ordinary credit cards and platinum credit cards. Generally speaking, ordinary credit cards only need to swipe the card 6 times to waive the annual fee for the next year; but most platinum credit cards are rigid The annual fee and the rigid annual fee cannot be reduced and must be paid regardless of whether you use it or not. It can be said that the performance of marketing one platinum credit card is comparable to ten ordinary credit cards. This is why China CITIC Bank is working hard to market you to upgrade your platinum credit card.

Everything, except ripping off customers, is expensive for a reason. Although China CITIC Bank’s Platinum Credit Card has an annual fee, the level of benefits it can enjoy is much higher than that of ordinary credit cards. . For example, let’s take the CITIC Bank Easy Card (Platinum Card) as an example. In addition to the functions of ordinary credit cards, the Easy Card Platinum Card also enjoys the following other special benefits:

(1) 9 times the points for swiping the card : If your financial assets in China CITIC Bank are greater than or equal to 50,000 yuan, you will get 6 times the points for swiping your E-Card credit card; if your financial assets are greater than or equal to 200,000 yuan, you will get 9 times the points for swiping your E-Card credit card; that is to say, others will get 1 point for swiping 1 yuan. , you can get 9 points, and the points can be exchanged for gifts or used against the annual fee on the CITIC official website. In addition, you can also enjoy 9 points redeemed for Starbucks, Pizza Hut, Haagen-Dazs, Youku membership, QQ Music paid music packages, etc. .

(2) No handling fees for domestic cash withdrawals and transfers: Using the Easy Card Platinum Credit Card, there are no handling fees for domestic inter-bank ATM withdrawals, inter-bank transfers at the counter, etc. For ordinary credit card cash withdrawals, a handling fee is 2% of the withdrawal amount.

(3) Exclusive services: Yika can also enjoy exclusive services unique to CITIC Platinum Card, such as: free golf greens, free driving range services; VIP lounges at airports and high-speed rail across the country Services; car roadside assistance services; platinum appointment registration and escort services; flight delay insurance. These are services that ordinary credit cards do not have.

In fact, the annual fee of a platinum credit card is equivalent to spending the annual fee to buy a service. The key question whether this service is worth it is whether you need it. The annual fee of a platinum credit card is low. A few hundred to tens of thousands. Platinum credit cards at different levels have different benefits and services. You can choose to apply for them according to your actual needs. If you don’t have any needs, you will definitely not upgrade. After all, a few hundred dollars is money.

All platinum credit cards that banks proactively invite for upgrades basically have annual fees, and they are generally quite high. The minimum is usually a few hundred yuan, and the high is more than two thousand yuan. For example, CITIC Credit Card recently invited people to upgrade to platinum cards, with a minimum annual fee of 480 yuan and a maximum of 2,000 yuan. Most platinum card upgrades by invitation cannot waive the annual fee for the first year. Even if the annual fee can be waived for the next year, the requirements are relatively high. Unlike the gold card, which can be waived by swiping several times a year. If you want to waive the annual fee for this type of platinum card, you must either use a lot of points to redeem it, or you must reach a certain consumption limit every year. For example, CITIC's upgraded platinum card requires an annual fee of 450,000 points to redeem or 220,000 points + 1,000 yuan to redeem. For cardholders who normally use credit cards for consumption, this requirement is still a bit high.

CITIC, upgrade from gold card to platinum card, the limit remains unchanged. I received an invitation from the bank to upgrade my platinum card, but the annual fee is up to 2,000 yuan, which is not cost-effective. This is why the bank invites cardholders to upgrade in order to earn annual fees.

Most platinum cards basically include free airport transfers, VIP lounge services, high-value traffic accident insurance, diamond health services, points exchange for miles, 24-hour free parking around the airport, etc., as well as hotels and restaurants rights and interests. It can be said that they are mostly used by business people and travel experts on business trips.

When a credit card is upgraded from a gold card to a platinum card, the benefits will also change. However, the rights and interests of platinum credit cards from different banks, or from the same bank, will also be different. The benefits you get after upgrading your platinum card will depend on whether they are applicable to you, otherwise the unused benefits will be useless. If the cardholder doesn’t care much about the benefits of the platinum credit card, or the benefits of the platinum credit card are rarely used, then There is no need to upgrade.