People in the bank chase you to get a credit card, give you gifts, and there is no routine for getting a credit card. Credit card issuance is one of the basic businesses of the bank, and the bank earns the interest and expenses of credit card installment procedures and cash overdraft after you swipe your card. So why are banks keen to promote credit cards?
The reason why banks enthusiastically promote credit cards is mainly based on interests.
First, there is an annual fee for credit cards. Generally speaking, the charge is at least 3 yuan per month and 36 yuan per card per year. If there are thousands of cards, this is a huge income.
Second, encourage users to use credit cards to shop, and you can charge the seller a handling fee. For example, if you spend 1000 yuan on a credit card, you can charge the seller 50 yuan's handling fee.
Third, if credit card users have deposits, they can make money from the deposit-loan spread.
Fourth, credit card users can charge high interest and liquidated damages for overdue overdraft.
Fifth, some banks will make money under various pretexts. For example, some banks hire a third party for telemarketing and encourage users to use a financial product called XXX Gold. Although it claims to be interest-free, it will charge a high handling fee, equivalent to about 18%, which is actually justified.
Credit card business can increase intermediary business income for banks, and have valuation salary for managers.
For banks, credit cards can be regarded as a money-making artifact of banks. Although credit cards have an interest-free period for consumers, as long as they are not overdue, they will not generate any fees. However, a certain handling fee has been charged to the merchant when swiping the card. Once it is overdue, the bank will pay high interest. Generally speaking, the calculation of overdue interest is based on the standard of five ten thousandths of the daily interest rate, and the annual interest rate is 18.25%.
At present, the bank vigorously promotes credit card installment, and the monthly repayment interest rate of the third installment is about 0.8%, and the converted annual interest rate is14.34%; 12 is 0.73%, and the annual interest rate is 15.79%. From the semi-annual reports of major banks in 20021,it can be seen that the credit card business income of CITIC Bank in the first half of the year was 28.463 billion yuan, that of China Merchants Bank was 410.662 billion yuan, and that of the four major banks was more. This shows that banks really make a lot of money by credit cards.
For managers, salesmen can also get a high valuation (commission). A credit card is usually priced at 50- 100 yuan in the bank, and some of them reach 150 yuan. A few cards a day for half a day, and the income is considerable. So there will be bank employees chasing people to get credit cards.
On the issue of handling credit cards
Many people may have questions. If I get a credit card, don't use it in installments, and repay it on time before the expiration of each month, won't the bank earn my money and handling fee? In fact, our thinking is too simple. People who often use credit cards know very well that if you usually use credit cards frequently, it means that our funds are already very tight and we use them more often. In addition, the bank asked you to handle the installment, and it is very difficult not to do so. Nowadays, many credit cards that are decorated and bought by stages earn installment fees, and the rates are not low.
The days when banks chased you for credit cards may be gone forever. If you have a large credit card, you should cherish it, keep a good habit of using it and keep a high quota. Due to the requirements of the CBRC and other regulatory authorities, the credit card issuance of banks is becoming more and more strict. Not chasing you to get the card. Not everyone can apply for a large credit card of more than 50 thousand. The bank will also strictly examine the applicant's financial situation to prevent the credit card from being overdue due to malicious overdraft after issuing the card. Some people need to find someone and find a relationship to handle large credit cards.
Banks are not charities, and promoting credit cards is only a commercial activity. As a consumer, we should decide whether to handle it according to our own situation. Otherwise, without a reasonable concept of consumption, it is easy to become a "card slave."
Why do people in the bank always chase you for credit cards? What are the "routines" for banks to promote bank cards?
When you need a commodity you need and don't have much cash, some people will choose to spend money "in advance" and advance more than they can afford through credit cards, flower beds and other means. Credit card is a very common payment method, which can be said to be a very common means of consumption.
According to incomplete data, the total number of bank cards in China is 79 million, with 0.56 per capita, which shows the purchasing power of our people. Why do employees recommend you to get a credit card from time to time when everyone has a credit card? There must be something fishy in this.
Why to provide credit card services to customers through telephone, SMS or even other mobile applications is closely related to the huge benefits it brings.
At present, China's credit card business mainly includes six parts: First, enterprises must provide customers with fixed handling fees. If the customer pays by credit card, a certain fee will be drawn from the amount paid. Second, you pay in advance. If you prepay and fail to pay back the money within the specified time limit, your bank will set you a different interest rate and charge you different fees according to your requirements. Third, cash withdrawal is not to make money, but to provide customers with cash. If you withdraw money successfully, your bank will pay you a certain proportion. The fourth is interest. The overdraft rate of each bank is 5%, and the annual interest rate is 18.25%. In other words, if you use 1000 yuan, you have to pay 182.5 yuan more. The fifth is the annual handling fee. Now many bank cards in China have stopped using this business. Although the profit is not high, it only accounts for a small sum of money in the bank. Sixth, late fees must be fined.
These six methods are the six sources of bank credit card business, and the reason why bank staff desperately recommend them to customers is that they take a fancy to the rich benefits contained in them. This is a very expensive business, very expensive business. For example, Meituan and Jiangsu jointly launched new credit cards, with a total of 2.5 million credit cards, of which/kloc-0.0 million was new and was given to potential customers of these banks.
After using the bank card, paying back the money in advance does not mean that you can not pay back the money, nor does it mean that you can be responsible for your actions. Therefore, we should combine our own situation and the current economic situation, use our credit cards reasonably and try not to use them. When you are trapped here, you will never get rid of it. You can think of credit card as a means of payment, not a means of survival. Many times, we rely on our own income and ability. When large companies apply for large credit cards, they should also ask themselves whether they need to apply for a credit card and whether they can pay the maximum amount at one time. Even if you can't, I suggest you be satisfied with your life. Using a credit card can only lead you to spend too much money and eventually lead to a money trap.
Why are banks now vigorously promoting credit cards?
Banks have been promoting credit cards because it is related to performance.
The bank successfully promoted credit cards to customers, and the customers handled them, and their performance improved. Moreover, handling credit cards helps to increase user stickiness. Because credit cards often provide many activities, such as exchanging points for gifts, customers participating in activities, and cooperative businesses making profits, banks can also make some profits. If customers recommend these activities to friends around them, it will also increase consumer groups invisibly.
In addition, many people will contact the bank's debit card for automatic repayment when repaying their credit cards. In this way, customers will continue to deposit money into debit cards, and savings deposits are also one of the important sources of profits for banks.
Also, banks sell credit cards to consumers, and the profits are relatively large. After all, many credit cards will charge an annual fee, and many credit card businesses will also charge a certain fee, such as cash withdrawal and installment. If the credit card is not fully repaid within the prescribed time limit, the bank will still charge interest.
Consequences of overdue credit card:
1. The liquidated damages are generally the minimum repayment amount, that is, 5% of the unpaid part.
2, the interest rate is high, and it is rolling interest. When there are many debts, the interest rate is scary.
3. Overdue will tarnish the credit record, resulting in the inability to handle financial needs such as buying a house and lending in the next two years.
4. The overdue payment is more than 3 months, and the amount exceeds 1 000 yuan, and the bank has repeatedly failed to make dunning. At that time, you will not only pay back the money, but also bear criminal responsibility.
The introduction of why you like to sell credit cards and why bank staff sell credit cards ends here. I wonder if you have found the information you need?