Huaying Capital is one of the earliest cultural industry funds in China and a "leading investment brand" in the cultural field. It focuses on the four major areas of entertainment, consumption, finance, and corporate services, with a management scale of more than RMB 6 billion. .

Huaying Capital is one of the earliest technology-driven funds in China to deploy mobile Internet and cultural industries. Since its establishment in 2008, Huaying Capital has made investments across the entire industry chain based on crowd demand and technological upgrading. At present, the total management scale exceeds RMB 6 billion, and it has invested in more than 160 companies. The investment stage is mainly A round, extending up and down, and carrying out holding and integration mergers and acquisitions in key areas.

Someone once said, "Most great investors are rebels." Most women are gentle and gregarious. Perhaps this is one of the reasons why there are so few female investment masters in the investment world.

Ji Wei, as the founding managing partner of Huaying Capital, has been selected into the Forbes list of venture capital figures many times and was even dubbed the "Goddess Investor". As a "goddess" who has successfully led the investment in many star projects such as Haidie Music, 51 Credit Card, and Weimeng, how does she, a "goddess" with both good looks and strength, view investment?

The past ten years have been the most prosperous decade for China’s Internet. With the rise of the Internet and mobile Internet, China’s private equity market has been changing with each passing day. , the word "wind outlet" is the most talked about word. Most investors have also talked about "wind outlets" and expressed their own opinions on this. Generally speaking, they all agree with the attitude of pursuing "wind outlets".

In Ji Wei's view, Fengkou is a neutral word. She admitted frankly that in fact, there is no shortage of hot spots in the investment field. There are several hot spots emerging every year, so there is no need to avoid the trend, but there is no need to chase the trend. Sometimes a trend means an opportunity, but there is no need to pay special attention to a trend defined based on certain appearances.

If "outlet" means that the audience for a certain type of product or service is greatly increasing, or the penetration rate is greatly increasing, or the market capacity is growing rapidly. At this time, the outlet is an opportunity. For institutions, they may conduct research to discover whether there are more changing factors; while for enterprises, they may be able to use the outlet to gain more attention or better promote their products.

On the other hand, if the trend refers to more media coverage, everyone talks more, and the rush for leading projects is fierce. There is no need to pay special attention to the outlet defined based on these superficial phenomena. There is no need to talk about "chasing the trend", it is just a hot spot that everyone is paying attention to right now.

Where is the second half of the mobile Internet? Li Zhaohui believes that the market is sinking. China is a very multi-layered and in-depth market, and the differences between the urban market and the rural market will exist for a long time. The so-called "sinking market" refers to the market in third- and fourth-tier cities and below. This population accounts for 70% of the total.

What the venture capital circle is most afraid of is black swan events, because they are often difficult to predict and uncontrollable, and they often cause negative chain reactions or even subversion in the market.

Talking about the black swan incident, Ji Wei said that this is a great test of the team's rapid response and adaptability, and it is necessary to "prepare for the worst and anticipate the best." The crisis is a test of whether an enterprise has strong adaptability to swim against the current. In the face of this year's epidemic, Huaying Capital has also actively deployed in the fields of consumption, entertainment and corporate services, accelerating bargain hunting and high-quality projects.

Ji Wei believes that when companies encounter emergencies and short-term difficulties, managing the team well and planning cash flow are the core. At the same time, three capabilities are very important: employee management and organizational capabilities, cash flow management capabilities, and the ability to respond promptly and quickly.

The short-term focus of enterprises is to ensure cash flow, and funds are the life and death line; in the medium and long term, they must rethink the enterprise's business model and other fundamentals, seize the opportunity of structural adjustment, and look for opportunities between short-term shocks and long-term logic.

If the long-term trend of the industry remains unchanged, for excellent companies with strong viability and adaptability, short-term difficulties and even unpredictable black swan events will be An opportunity to swim against the current. Of course, this will also intensify the Matthew Effect, which will cause funds to further concentrate in leading companies in the future.

Where is the second half of the mobile Internet? Li Zhaohui believes that the market is sinking. China is a very multi-layered and in-depth market, and the differences between the urban market and the rural market will exist for a long time. The so-called "sinking market" refers to the market in third- and fourth-tier cities and below. This population accounts for 70% of the total.

Huaying Capital focuses on private equity funds in the TMT field and is one of the earliest professional institutions in China to establish cultural industry funds. As a founding managing partner, Ji Wei has extensive investment experience in the fields of mobile Internet and entertainment consumption.

"The world is complicated, so simplify the complex and focus on moving forward." Ji Wei said that Huaying's investment layout will always focus on the two major directions of consumer Internet and industrial Internet. Among them: the underlying logic of the consumer Internet is to closely track people and serve them in depth; the underlying logic of the industrial Internet is to pay attention to the upgrade and iteration of technology and the industrial application of technology, and to constantly discover new opportunities on this basis.

Ji Wei shared several major industry opportunities that Huaying Capital focuses on:

1. Consumption diversification trend: focus on incremental groups (Generation Z) , silver-haired people, sinking people), intensive cultivation of existing people.

2. Traffic platform trend: The competition for user attention is becoming increasingly fierce, platforms have become traffic highlands, and Super Platform has become a new soil for the birth of unicorn companies.

3. The trend of strengthening content and transaction links: content e-commerce, e-commerce content, and data guiding the operation of the entire platform.

4. The trend of the rise of domestic products: The two-wheel drive of category dividend and traffic dividend has brought about the rise of domestic products.

5. Closely track To B’s big market opportunities:

1) Technology-driven: layout around data-based technology and the Internet of Things;

2) Industrial upgrading: Focusing on large consumer enterprise services and IT upgrade layout.

After reading the trends, “we need to immerse ourselves in seeing what variables exist in our industry and what opportunities are worth seizing.” Opportunities always exist and there is still room for growth. Therefore, maintaining wolf nature and learning ability are eternal, and moving forward is the only way to survive. We can also see that Huaying Capital has been making progress and is full of vitality. Ji Wei has also been making breakthroughs and moving into new areas. Let us wait and see.

Financing In this worst economic cycle, the marriage of industry and capital is the best way out. We are looking for high-quality projects across the country for equity financing docking, with profits of more than 1 million, with good geographical advantages, policy advantages, and technical advantages first!