The advertising company’s business scope: design, production, agency, and release of various advertisements, computer graphic design and production, film and television planning, corporate image planning, exhibition design services, conference services, art design, animation design, Technology development in the field of computer multimedia, rental of stage props, wholesale and retail of craft gifts.
Good products are inseparable from the promotion and publicity of advertising companies. Only a good advertising company that continues to innovate and develop will have better prospects. How to expand the business of an advertising company?
1. Collect information: To develop the business of an advertising company, you need to collect local companies. To collect company information, you can go to relevant websites to query local companies, and make reports to become potential cooperative customers.
2. Segment and screen customers: Companies with products and services are more in need of advertising, while trading and processing companies have less profits and are making short-term profits, that is, companies with no planning and little strength. Companies don't really need advertising.
3. Door-to-door visits: After selecting the customers, small salesmen in the local area can directly visit them to discuss cooperation matters. The salesperson must first break through the gatekeeper, and can be received by the relevant personnel by telling him that he is here to discuss business and transfer the trouble to the relevant personnel. This tests the adaptability of business personnel.
4. Once you have a group of customers, you need to always pay attention to their development trends. Generally, old products will not be advertised for a long time, and they will only be promoted during the launch of new products. Seize the opportunity of new products to obtain orders.
5. Develop your own capabilities. Only by continuously improving your own capabilities can you develop. Can the Internet, TV, newspapers, and radio provide partial coverage? Some customers want to promote online but advertising companies do not have the ability. If you do this business, you will miss an opportunity. Therefore, developing one's own capabilities is also a way to develop an advertising company.
6. It is best to get the support of local official organizations. Many public service advertising institutions and departments also hope to promote it. This is a long-term high-quality customer. Support each other.