In addition to general credit card services, it also provides customers with services such as mobile phone binding function, agency, air ticket and hotel reservation, travel route consultation, food ordering guidance, vehicle rental, optional value-added service consultation, food ordering and use.
1. Bank of Communications Credit Card is a credit brand product jointly launched by Bank of Communications and HSBC. Its user positioning is "a group of people who have ideals, pursuits, know how to enjoy, are more willing to struggle, and sometimes have the needs of studying abroad, doing business, studying or traveling". Bank of Communications Credit Card is also a nation with a high standard of living and willing to try new consumption habits. Bank of Communications Pacific Credit Card is a credit card product introduced by Bank of Communications with the advanced technology and management concept of HSBC. Combine global and local advantages, "create a global card for China people", advocate a brand-new consumer culture and card experience as the main purpose, and provide preferential and caring services on a global scale. When Bank of Communications was preparing to enter the credit card business, it happened to meet the smoke of the domestic market: major domestic banks entered one after another, and the competition became increasingly fierce; Among foreign banks, more pioneers aim at the China market and cooperate with domestic banks to develop credit card business. A model of joint promotion of credit cards by Chinese and foreign banks was established. Facing the unfavorable competitive situation, how can Bank of Communications reverse the passive situation and win the leading position in the credit card market?
2. As early as June 5438 +2004 10, before the establishment of Pacific Credit Card Center, Bank of Communications was thinking about two issues: first, customer orientation; Second, the advantages of strategic alliance with HSBC. Brand Positioning After a series of evaluations and investigations, Bank of Communications defines the customer orientation of credit cards as: "A group of people have ideals and pursuits, know how to enjoy their lives and careers, and are more willing to struggle. Sometimes they need research, business trips, research or travel abroad. They are also a group of people with high living standards and are willing to try new consumption habits. " Subsequently, Bank of Communications and HSBC jointly launched "China Global Card"-"Bank of Communications Pacific Dual Currency Credit Card". Brand Features This card fully embodies the dual advantages of "localization and internationalization" of Bank of Communications and HSBC: Bank of Communications has a wide range of channels and has more than 2,600 branches in more than 30 cities nationwide; HSBC, the second largest financial institution in the world, has a dense banking network system all over the world, which makes this "China Global Card" shine brilliantly and bring a different card-holding experience. The cooperation between the two banks has also set an example for the international cooperation and development of China's banking industry. Micro-credit card is the perfect integration of Chinese and western cultures.