On April 8, at the 2020 Huawei Spring New Product Online Launch, the HUAWEI P40 series was officially released in China. Three models, HUAWEI P40, HUAWEI P40 Pro, and HUAWEI P40 Pro+, were unveiled. This press conference adopted a new online VR viewing method to create an online press conference for a high-tech enterprise with a more immersive experience.
At the intersection of technology and aesthetics, he is both an imaging pioneer and a design model. The HUAWEI P40 series released this time is not only fully upgraded in terms of appearance design, performance, system, audio and video effects, etc., but also brings full-time, full-focus, and all-round evolution with a super-sensory imaging system that breaks through visual limits, rewriting the new era of mobile imaging. standard.
Huawei Consumer Business CEO Yu Chengdong said at the press conference: "Each generation of Huawei P series mobile phones has led the innovation of smartphone photography and also set a new benchmark for smartphone photography. Four years ago Huawei and Leica launched a cooperation. Huawei P9 was the world's first smartphone to use Leica's dual camera in a flagship smartphone, and brought mobile photography to a new level. Two years ago, we applied artificial intelligence photography to the P20 mobile phone for the first time. technology, using AI to identify scenes, automatically discover scenes for consumers, and just press the shutter to get high-quality blockbusters. At the same time, the introduction of outsole sensors has brought the low-light shooting capabilities of smartphones to a new level. , Huawei P30 Pro is the first to introduce five times optical zoom, taking our telephoto capabilities to a new level. At the same time, the new generation of super-sensitive outsole sensor takes the dark light capabilities even further. Today, April 8, 2020, Huawei P40. The series is launched in China, bringing consumers super-sensory images, super-sensory experiences, and super-sensory performance! ”
Zhimei interprets the model of minimalist aesthetics in a flash
HUAWEI P series It has always been the design model of Huawei mobile phones and also occupies a place in modern aesthetics. The HUAWEI P40 series inherits the independent, refined, and elegant style of the P series. It takes "a moment of wisdom and beauty" as its design concept and is inspired by the art of movement. It contains tension when it is still and full of dynamics when it dances.
HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the industry’s first four-curve overflow screen, bringing a balanced visual experience with curved borders. Innovative display technology allows the screen to be slightly curved around the edges. Like filling a water glass, the fluid will be full to the edge but not overflowing, converging into an elegant curved surface full of tension, which is unforgettable. At the same time, the streamlined four-corner design maintains the elegance of the P series without losing its sense of attitude, and blends naturally with the four-curved overflow screen, making it a natural fit.
In addition, HUAWEI P40 Pro+ has conducted a new material exploration, drawing inspiration from classic ceramics, combining it with modern construction methods to revitalize traditional ceramic craftsmanship, and bring nano-microcrystalline ceramic technology. After 5 days and 5 nights of high-temperature sintering at up to 1500 degrees, plus fine grinding and polishing, the HUAWEI P40 Pro+ has a ceramic back cover that looks like a work of art, and comes in two classic colors: ceramic white and ceramic black. The white is like gelatin, the black is like ink jade, extremely clear in the refraction of light, and as hard as sapphire.
Each generation of the P series leads the trend of the mobile phone industry. HUAWEI P40 and HUAWEI P40 Pro have made new attempts in color, returning to simplicity and purity from complexity, turning into Zero White, Dawn Gold, Available in five colors: frost silver, deep ocean blue and glossy black. Among them, zero white represents the Nordic glaciers, and blue represents the quiet and deep ocean, giving people lasting peace, tranquility, simplicity and elegance. The golden light of dawn is the sun shining through the mist onto the beach. The frosty silver is the most special, just like the frost on the city in the early morning. The new dynamic light and shadow of Frost Silver is the ingenious superposition of frosted glass and nano-texture diaphragm, which reflects the caustic texture of depth of field. Combined with the silver gray of modern technology, it presents a deep and flexible metallic space.
Super-sensory Leica five-camera, all-focal-range, all-time, all-round evolution
When the HUAWEI P series was founded, it was to bring aesthetics and photography to mass consumers. This time, the HUAWEI P40 series has put many ideas into the future of mobile phone imaging, and its imaging power has once again evolved in an all-round way.
It not only combines the advantages of dark shooting and telephoto, but also adds full-pixel eight-core fast focusing, allowing images to break through the limitations of time and space, creating Huawei's 2020 imaging flagship.
The HUAWEI P40 series incorporates a sophisticated super-sensing Leica imaging multi-camera system into a light and slim square-inch body. Each camera has its own strengths and can work closely together to bring consumers An image experience that transcends perception. Among them, HUAWEI P40 Pro+ is equipped with five super-sensing Leica cameras, including a 50-megapixel super-sensing main camera, a 40-megapixel movie camera, a 10x optical zoom camera, a 3x optical zoom camera and a 3D depth camera; HUAWEI P40 Pro uses Super-sensing Leica quad camera, including 50-megapixel super-sensing main camera, 40-megapixel movie camera, 12-megapixel 5x optical zoom camera and a 3D depth camera; HUAWEI P40 is equipped with super-sensing Leica triple camera, including 50-megapixel Pixel super-sensing main camera, 8-megapixel 3x optical zoom camera and a 16-megapixel ultra-wide-angle camera. With its outstanding imaging power, HUAWEI P40 Pro once again broke the DxOMark score record on March 31, 2020, and topped the DxOMark list with an excellent overall score of 128 points.
The new HUAWEI P40 series has many innovations just looking at the main camera. Groundbreaking oversized sensors have always been one of the imaging genes of the HUAWEI P series. This time, the HUAWEI P40 series has given a new lease of life to image quality, bringing the largest sensor in the history of Huawei mobile phones. The entire HUAWEI P40 series is equipped with a 1/1.28-inch sensor as standard, and the 2.44μm equivalent pixel size further increases the photosensitive area. At the same time, the main camera of the HUAWEI P40 series uses a RYYB super-sensitive filter array, which once again increases the amount of light entering by 40%. In addition, the HUAWEI P40 series is equipped with the industry's first full-pixel eight-core focusing, which brings faster focusing speed and enables fast and accurate focusing no matter day or night.
In addition to the comprehensive evolution of hardware technology, the HUAWEI P40 series has made further efforts in software. The super-sensory imaging system is equipped with Huawei's XD Fusion image engine. In terms of image quality, through multi-camera RAW domain information fusion, Semantic understanding and segmentation, pixel-level image quality processing, enhanced image details, bringing full-time ultra-clear image quality. Excellent picture quality performance can be achieved regardless of low light, backlight, indoors or outdoors. It also brings more surprises in terms of portrait shooting. With the help of the multi-spectral color temperature sensor + AIAWB algorithm, the color accuracy is increased by 45%, making skin color more accurate under complex light sources and backgrounds. Regardless of backlight or dim light, it can create beautiful light and shadow and illuminate every moving moment.
The super-sensory imaging system not only brings full-time ultra-clear image quality and professional-level portraits, but also has a lot to offer in terms of zoom this time. The new HUAWEI P40 Pro+ brings 10x optical zoom and built-in multi-reflective periscope telephoto, allowing the trajectory of light to continuously change. The telephoto light path is reflected five times, recreating sophistication from sophistication. The optical path length is increased by 178% compared with the previous generation, demonstrating optical legend in a thin and light body. At the same time, HUAWEI P40 Pro+ is the industry's first 100x binocular zoom, supporting 3x mid- and long-range optical zoom, 10x ultra-long-range optical zoom, 20x hybrid zoom, and up to 100x binocular zoom. At the same time, the P40 Pro+ super-sensing main camera and two optical zoom cameras support OIS optical image stabilization, and introduce AIS smart image stabilization to achieve triple OIS + AIS image stabilization, making large and small shakes invisible and making every shot full of expectations. .
HUAWEI P40 Pro also brings new breakthroughs in zoom. The 5x optical zoom camera adopts the industry's first super-sensitive periscope zoom structure, which increases the amount of light by 40%, further improving zoom image quality. . It can achieve 5x optical zoom, 10x hybrid zoom, and up to 50x digital zoom. The HUAWEI P40 Pro super-sensing camera and 5x optical zoom camera implement dual OIS+AIS anti-shake, further improving the stability and filming rate of high-power zoom.
Good photos and new ways to play. The wonderful moments of AI in the HUAWEI P40 series bring more new ways of imaging. Based on the powerful AI computing power of Kirin 990 5G, the HUAWEI P40 series realizes more advanced ideas for smart photography, eliminating reflections, passers-by, or capturing key moments, allowing you to take pictures with ease.
Super-sensory movie camera can turn into a movie blockbuster with just one shot
The beauty of the world lies not only in freezing a moment, but also in the changing beauty of the flow of light and shadow. Video Recording brings more joy to life. HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with a 40-megapixel movie camera, which uses a 1/1.54-inch ultra-large sensor, a 4.48μm equivalent pixel size, and an ultra-wide-angle field of view. The leading 16-in-1 pixel fusion technology makes the picture clearer, obtains an expanded dynamic range in high-contrast scenes, retains highlight and shadow details, and ensures smooth and smooth video. At the same time, the newly upgraded super-sensing movie camera can achieve ultra-high video sensitivity of ISO 51200, breaking the bottleneck of low-light photography, and ultra-high-definition night photography is comparable to professional movie cameras. 7680fps ultra-high-speed photography slows down time.
The movie camera can also condense the length of time. The HUAWEI P40 series brings 4K super zoom time-lapse photography, which changes the previous practice of extracting specified frames from video recordings. Instead, it takes photos in a single frame and then combines one photo to obtain a video stream with a time-lapse effect. The picture quality is even more outstanding.
At the press conference, three well-known directors, Wang Chaoge, Zhang Dalei, and Yao Tingting, as Huawei P series users, shared their experience of using the Huawei P40 series in the form of short videos, and expressed their feelings about "super-sensory imaging." "A deep understanding. Director Wang Chaoge said, "Images expand the boundaries of cognition, thereby expanding the boundaries of 'visual', 'psychological' and 'thought'. The rich amount of information carried by mobile phone images assists the creation of artistic works. It allows you to record while adding Think about it, the world is richer than you think. Because of having mobile phones like the Huawei P40 series, we have once again learned about the world. The Huawei P40 series has seen things we have never seen before and knows what we don’t know.”
The performance model of the 5G era brings a smooth experience in all scenes
In addition to super images and minimalist fashion ID, the HUAWEI P40 series also Brings powerful super-sensory performance. The Kirin 990 5G SoC chip combines the processor and baseband into one, innovatively designed a three-level CPU energy-efficiency architecture, a 16-core GPU super cluster, and integrates 10.3 billion transistors using a 7nm+EUV process, challenging the physical limits of silicon. Advanced semiconductor manufacturing processes help Kirin 990 5G become the current leading mobile phone chip. It has highly competitive performance, energy efficiency and transistor density, is faster, generates less heat, and can handle various computing tasks and load conditions calmly and calmly. The 5G user experience has also been upgraded to a new level, supporting a wider range of 5G frequency bands, and you can enjoy high-speed 5G networks when traveling around the world. The P40 series supports 160MHz Wi-Fi 6+, and the theoretical air interface rate can reach up to 2.4Gbps.
EMUI 10.1 breaks new ground and opens up a new full-scenario super-sensory experience for users. The beauty of science and technology is integrated with life. The smooth call function not only has the current industry-leading video call quality, but also allows up to 1080P high-definition video calls between Huawei mobile phones and smart screens and tablets. It has updated the screen sharing function and created a new communication model. The smart split-screen function supports multi-task operations and brings an unfettered and convenient experience. At the same time, without tedious operations, Huawei Share can achieve fast, lossless, convenient and efficient transmission to mobile phones, PCs, tablets and other devices with just one touch. In addition, the HUAWEI Card was launched to create an exclusive digital credit card for Huawei mobile phone users.
The price starts from 4188 yuan. The HUAWEI P40 series will be fully launched on multiple platforms at 22:08 on April 8.
The domestic price of the HUAWEI P40 series was also announced at this conference. The prices of HUAWEI P40 6GB+128GB version, 8GB+128GB version and 8GB+256GB version are 4188 yuan, 4488 yuan and 4988 yuan respectively. The HUAWEI P40 Pro 8GB+128GB version, 8GB+256GB version and 8GB+512GB version are priced at 5988 yuan, 6488 yuan and 7388 yuan respectively. The HUAWEI P40 Pro+ 8GB+256GB version and 8GB+512GB version are priced at 7,988 yuan and 8,888 yuan respectively. HUAWEI P40 Pro 8GB + 256GB crystal gift box limited set price is 6888 yuan. It is understood that the new HUAWEI P40 series products released this time will be fully launched at 22:08 on April 8 (HUAWEI P40 Pro+ will be officially launched on June 1).