The launch of American Express single-label RMB card reflects the accurate positioning of Pudong Credit Card to the target customer base, which is closely related to the current consumer market's enthusiasm for food, high-quality consumption performance and lifestyle. At the same time, by providing diversified rights and activities, we will further attract and focus on young urban consumer groups, cultivate a good user base and stickiness, and enhance brand awareness and influence. Not only at home and abroad, online and offline, RMB brushes and RMB also bring higher quality rights and services. The annual fee of 680 yuan is exempted in the first year, and the annual fee of the following year can be exempted if you spend 12 times a year at will. Through a variety of rights protection activities, meet the individual consumption needs of consumers.

I. Overview of American Express Card

Since 1958 issued the first American Express card, up to now, American Express has issued American Express cards in 49 currencies in 68 countries and regions, building the world's largest self-contained special merchant network with more than 60 million high-quality cardholders. The courier company was established in 1850, and initially provided courier service. With the continuous development of business, American Express took the lead in launching traveler's checks at 189 1, mainly for high-end customers who frequently travel. It can be said that Express has served high-end customers for a hundred years and accumulated rich service experience and a large number of high-quality customers.

Second, the role of Shanghai Pudong Development Bank American Express single-label RMB card

The launch of Shanghai Pudong Development Bank's American Express single-label RMB card reflects the accurate positioning of the target customer base of Shanghai Pudong Development Bank's credit card, which is closely related to the current consumer market's enthusiasm for food, high-quality consumption performance and lifestyle. At the same time, by providing diversified rights and activities, we will further attract and focus on young urban consumer groups, cultivate a good user base and stickiness, and enhance brand awareness and influence.

Three. The Target of Shanghai Pudong Development Bank American Express Single Label RMB Card

As the first institution in China to issue American Express RMB credit cards, Guangfa Bank will continue to polish its products and enhance the user's stickiness. On the basis of in-depth implementation of the financial+technology strategy, it will continue to develop in the direction of intelligence, high-end and internationalization, further promote the opening and innovation of China's consumer finance market, and provide more diversified and differentiated payment services for financial consumers.