If you want to do cross-border e-commerce, you need to be prepared in terms of market positioning, marketing strategy, supporting services, and talent factors.

1. Market positioning:

The materials and brand positioning of the product need to be carefully considered in the early stages. Only when you know your positioning can you find the right channel. Relatively speaking, AliExpress is still in the stage of rapid growth and is focusing on emerging markets (roads where rural areas surround cities), so it is positioned at the low end. At the same time, due to historical reasons, there are many small B orders;

Because eBay is a marketplace model, it mainly targets the mid-to-low-end consumer market in Europe and the United States; Amazon is currently the mid-to-high-end e-commerce market holder in Europe and the United States because of its well-known services. ?

2. Marketing strategy:

Basically, the marketing strategy is based on market positioning, your financial strength and short-term expectations. ?

3. Supporting services:

Just mentioned logistics solutions, payment methods in target countries, service requirements of corresponding channels, etc., sometimes become important for you to choose channels. Considerations. For example, for musical instrument products that are large and have a low turnover rate, it may not be a wise choice to forcefully use Amazon's FBA.

However, the price of this category is high, the profit is high, the product update is not fast and the seasonality is not strong, and it is suitable for community marketing. In this way, building a self-built website is a good choice. If you position it in the mid-to-high end, It would be even better if we have products on Amazon and complement each other as a channel combination. ?

4. Talent factors:

Many times, when the plan is completed and the ambition is high, it is suddenly discovered that the team does not have the corresponding talents, and team building also takes time. Unless you are planning to outsource, it may be that the members of the team are familiar with which channel and will tailor it from that channel to start operations first and gain experience. Then, slowly build the team needed for the most appropriate channel combination. ?

Extended information:

Cross-border e-commerce platforms are divided into two categories: cross-border exports to foreign countries and cross-border imports from foreign organizations.

The main platforms are as follows:

1. International B2C cross-border e-commerce platforms: AliExpress, Amazon, eBay, Wish, Lantingjishi, Dunhuang.

2. Imported cross-border e-commerce platforms: Yangquan, Tmall International, Suning Online Shopping, NetEase Kaola Overseas Shopping, and SF Express Overseas Shopping.

3. Localized cross-border e-commerce platforms: Flipkart India, Walmart, Yandex Russia, new egg, trademe New Zealand, mercadolivre Brazil, ali, dhgate, ipros.

Baidu Encyclopedia-Cross-border e-commerce