Credit card promotion can be broadly divided into offline promotion and network (online) promotion. However, with the rapid development of the Internet, online promotion can produce ten points of investment and ten points of output. The effect, and similar to this kind of product, the effect of soft article marketing and promotion should be the best.
CreditCard is a non-cash transaction payment method and is a first-class payment method provided by banks to users. A microcredit payment instrument that is repaid after consumption. The earliest credit card appeared at the end of the 19th century.
Credit cards are divided into two types: credit cards and quasi-credit cards. They provide settlement services, facilitate shopping and consumption, and enhance a sense of security; simplify payment procedures and save social labor; promote product sales and social needs, etc. Features. A credit card is a special credit card issued by a bank or other financial institution to those with good credit status. It is a special card used for shopping and consumption at designated merchants, or for depositing and withdrawing cash at designated banking institutions.
How to sell Bank of Communications credit cards online
How to sell Bank of Communications credit cards online. The method is as follows: 1. Choose a good channel for promotion.
For example: the credit card department of the head office can cooperate with e-commerce, and large platforms such as JD.com or Taobao can jointly issue cards; individual employees can choose WeChat or Douyin, etc. WeChat should be the promotion platform we are most familiar with. WeChat Friends, WeChat groups, and WeChat Moments can be said to be the three basic directions for personal promotion. The card management department can apply to register a WeChat public account, build a public account focusing on the theme of credit card application, or advertise in some public accounts that are suitable for credit card applicants.
2. Promotion and marketing through some special reward channels and local promotion channels.
There are many specialized credit card promotion websites and communities on the Internet. The cost of promoting a credit card is about 80 to 120; local promotion channels such as airline co-branded cards are promoted at the airport, and supermarket co-branded cards are promoted in supermarkets. Combine marketing with specific scenarios and activities. If you want to operate at a low cost, you can also directly print color promotional pages, and then distribute them one by one to the potential users you think.
What are the professional promotion methods within the credit card business industry?
1. Branch network
By motivating branch employees and adopting cross-marketing, it is conducive to quickly forming a batch of high-quality large-scale cards with low risk factors. This is what each card-issuing bank does in the early stages of promotion. The main strategies adopted.
2. Professional direct selling promotion
Professional direct selling promotion can be divided into two forms: in-house and outsourcing. The outsourced direct sales strategy is generally suitable for card-issuing banks with a small number of branches and employees.
Bank direct sales is a promotion strategy commonly used by card-issuing banks. It continuously stimulates the subjective initiative of business personnel by establishing a set of relatively strict and meticulous salary assessment systems, training and coaching systems, and team management systems. , calibrate the promotion direction and standardize the operation process to achieve professional, stable and efficient promotion production capacity goals.
3. "Mouse + Cement" Online Marketing
According to the 17th CNNIC survey, the number of Chinese Internet users exceeded 120 million at the end of 2005, and more than 53% of Internet users tried or were willing to do so online. In terms of consumption, the monthly income of Internet users over 60 reaches or exceeds RMB 2,500. The potential target customer base of the credit card online marketing channel is huge.
4. Thoughts on channel combination strategies
First of all, when promoting credit cards through branch corporate banking and retail banking business marketing systems, attention should be paid to studying the business characteristics of public and private account managers and reaching customer groups With the characteristics of a higher level, cross-marketing and project marketing are the main lines, and it is actively guided to promote mid-to-high-end credit card products such as business cards, platinum cards, and gold cards, with quality first.
Secondly, as a whole, the direct sales channel mainly targets middle and low-end customers. Due to its extensive use of promotion models such as "display publicity" and "unknown visits", it has great influence on credit guidance, market promotions, and market policies. The strongest dependence and sensitivity. At the same time, due to its relatively professional promotion skills, it should focus on promoting theme cards, co-branded cards, etc. with strong product differentiation of the card-issuing bank, with quantity first.
Finally, since there are significant differences in cost structures and levels between online marketing and offline promotion, as the share of online marketing increases, how can we not only leverage the financial cost advantages of online marketing, but also protect The offline promotion channel is not affected, which is a topic that needs to be studied in the online marketing strategy.
Compared with the direct sales promotion marketing model, online credit card marketing has the following advantages:
(1) Breaking the time and space limitations of marketing promotions and significantly improving the marketing radiation and penetration of the card-issuing bank .
(2) Save and optimize marketing costs.
(3) By unifying and standardizing the service image and publicity caliber online, we can solve the problems of false publicity and false promises that have long plagued professional direct sales promotion, improve customer satisfaction, and help enhance the bank's brand.
(4) Compared with offline direct sales promotion, online customer information application for credit cards is the most standardized, which ensures the integrity of the information provided by the applicant to the greatest extent and is more conducive to background credit reporting operations. efficiency and judgment. At the same time, the privacy of personal information provided by customers when applying for credit cards and cases of misappropriation will be effectively controlled and resolved.
(5) Online marketing can effectively reduce the occurrence of "promoter counterfeiting" cases in direct sales business, and can maximize the advantages of IT technology to provide card-issuing banks with more comprehensive and timely detection. Provide substantial help in detecting and discovering promotion risk cases, and mastering risk applications such as "black intermediaries".
How to do credit card online promotion
Online promotion is marketing, and good marketing can lead to good promotion.
Although credit cards have gradually entered the stage of our lives, the number of new users is actually no greater than in the past two years. In recent years, banks have made unprecedented efforts to popularize credit cards, and card members are everywhere. Therefore, To grasp the online promotion of credit card promotion, the most important thing is to understand who cannot apply for a card through a card clerk, who does not have time or cannot contact the card clerk to apply for a card for them, and to find out who this group of people is. communication channels.
First of all, the several platforms I know that are currently engaged in online promotion of credit cards are basically MLM models and agency systems. The commission for a single card is fixed, but the points for each level are different. The commission that goes on, and finally reaches the card salesperson’s mobile phone, you may only get 60% of the original commission for this card, but if you are at the highest level, the number of development agents will become an odd number of your income, and many people will find a way to get it. Recruiting agents gradually expanded the team, and the online promotion of credit cards also gradually started. This is the application of credit card marketing on the traditional MLM model.
This ends the introduction on how to promote credit cards and how to promote credit cards to attract attention. Have you found the information you need?