summary of bank outreach marketing experience
it is very important for everyone to learn to summarize the experience of bank outreach marketing. When the work is over, proper summary can help people accumulate experience, which is conducive to career development. Let's share the summary of bank outreach marketing experience. Summary of the experience of bank outreach marketing 1
The three-day outreach marketing training has passed in a blink of an eye, with a short time and a lot of gains. Practice outreach, summary meeting, and every link are vivid. In the evening, we share the achievements and experiences during the day, listen to the training teacher, talk about mentality, talk about marketing and do drills. During the day, we expanded in depth and brought the armed forces of the previous day, and we were more emboldened. From the initial timidity to the joy of finally joining the team, the interaction of each link and the final parting are unforgettable. When each team bids for food with their own points, in a harmonious and happy atmosphere, when the teacher plays the PPT of our silhouette for a few minutes at last, there is a kind of reluctance and emotion that comes to mind.
I am deeply touched by the theme training of "going out, bringing in and staying".
"going out" and being proactive. When I am at the counter, I wait passively for customer consultation. And training, make me change my mind, and realize the change from "waiting for customers to come to the door" to "looking for customers at the door". To tell the truth, at first, I was afraid of difficulties, timid, unconfident, afraid and unwilling. Every time I visited a customer, it was my inner struggle. After practical training, I became more and more confident and generous, greeted my boss, took the initiative to greet, caught customers' concerns, and introduced our products and services at the right time. Finally, I was less nervous and could gradually control the scene.
"bring in", effective marketing. How can we bring customers in? At this time, we need to master effective marketing methods to make customers willing to come in and have the opportunity to let more customers come in. As the teacher said, "FABE" sales rule, from answering customers' demands, skillfully handling customers' concerns, and successfully realizing the sales demands of products. Use consulting marketing methods, deal with customer objections and other situational coping styles, identify the core key points, and learn to ask and listen. At the same time, we should be familiar with our products and services, increase social experience, and strengthen the study of marketing skills while strengthening the study of business knowledge, so as to have the capital and opportunity to explore the explicit and implicit needs of potential customers and "bring them in".
"Stay" and serve sincerely. If the customer doesn't follow, it will come to nothing. We have "gone out" and effective marketing has "brought in" our customers, which is far from enough. We also need to devote our sincere services in the later period, so that we can retain our customers. Care about customers from details, penetrate from work to life, effectively follow up business opportunities, improve customer files, screen effective customers, and do a good job in customer tracking and maintenance. Provide better quality, caring and practical services, and provide customers with more convenient, fast and effective financial services, so that our existing customers and potential customers can "stay". Summary of Bank Outreach Marketing Experience 2
In recent years, with the rapid development of the economy, our financial management methods have also undergone earth-shaking changes. From going into the bank to negotiating the experience to sitting at home and using mobile phones and the Internet to control the flow of funds in real time, e-finance has been more and more naturally integrated into our daily economic life, and e-banking has also set off a new wave of payment with its unique convenience.
e-banking mainly includes four modules: personal online banking, mobile banking, SMS banking and home banking, among which personal online banking and mobile banking are widely used and spread. The second-generation identity verification and authentication system and advanced security encryption technology adopted in the online banking service of China Construction Bank ensure the security of online transactions. At the same time, the new second-generation online silver shield applicable at this stage broadens its use channels and enhances the convenience of transactions. As a "pocket financial counter" that combines electronic currency and mobile communication, CCB's personal mobile banking not only enables people to handle various financial services at any time and any place, but also enables banks to provide traditional and innovative services to customers in a convenient, efficient and safer way. As a mobile terminal, personal mobile phones have unique personal characteristics, making them a powerful tool for banks to carry out business after ATM, Internet and POS machines.
to promote the development of e-banking, if we only rely on various outlets to scramble for land and cultivate forests, it will only lead to blindness in marketing and short-sightedness in expanding business, resulting in explosive growth in the scale of online banking users and high sleep rate of online banking users. This not only occupies a lot of resources, but also seriously affects the functionality of electronic channel diversion counter business. However, as far as our outlet itself is concerned, as the only private outlet in Wulanchabu, our Qiaoxi Branch Office not only has an unfavorable external physical environment such as small floor space and poor hardware facilities, but also has shortcomings that cannot be ignored: the aging of the customer base is serious-more than 6% of the customers are elderly people living on social security, and the work team has not been effectively integrated-five of the only nine employees in the outlet are new employees who just joined the work last year, and they generally lack work experience.
Therefore, under the premise of learning and understanding the policy spirit of the Head Office and regional branches, we have comprehensively considered the physical environment and personnel advantages of outlets and made the following measures to promote the expansion of e-banking business:
First, the employees in our outlets have established a simple training mechanism, and the marketing and maintenance capabilities of e-banking have been enhanced through our personal experience of e-banking and learning the knowledge of e-banking: both tellers and account managers have convenient experience and cost advantages for customers to use e-banking. During normal work, as long as every employee encounters problems, he actively explores various solutions to the problems. Even if there are differences, he never stops at the limited experience in the outlets, until all our employees can independently solve the specific steps and possible general problems of using e-banking to purchase products, pay fees and trade, and fully grasp the details of e-banking customer return visits. Through such "devil's training", we have changed from a "problem user" who frequently consulted other outlets to an "electronic banking expert" who is ahead of other outlets everywhere.
Secondly, we implement the strategy of "grasping with both hands and being hard with both hands" for the active transactions of existing customers and incremental customers. In the previous indoor work experience, we gradually summed up the "one-net" service mechanism of target customer marketing-technical support maintenance-follow-up customer care to activate e-banking transactions before, during and after sale.
Through the data fed back from the secondary branches, we made painstaking phone calls to each customer, targeted and activated sleeping customers in batches according to priority, so that all staff in the venue could use the policy advantages and convenience of e-banking itself to stimulate new customers' interest and change old customers' habits. For example, at present, CCB online banking will refund the cost of online banking shield after doing business six times in the specified time, and the handling fee for cross-regional transfer is half cheaper than that for transfer at the counter. You can log in to online banking to view all agreed online banking accounts including credit cards under your name, choose investment and wealth management from the drop-down menu to control and invest the capital flow, and inquire about the holding status of funds, precious metals and other accounts; China Construction Bank's mobile banking can complete the second transaction that the counter operation can't be realized: pay the telephone, water, electricity and other fees on behalf of users, and enjoy a 3% discount on the counter business for the transfer fee. Customers can also search the surrounding outlets through mobile banking and check the current queue number in the outlet information, which is convenient for them to arrange their time reasonably, and make better use of the new functions of the client, such as enjoying the movie ticket function, purchasing foreign exchange for repayment by credit card, querying credit card points, querying the transaction details of wealth management products, and converting foreign currency current demand into current demand.
However, relying on the passive "buyer's market" marketing strategy indoors to let customers choose us in their inherent thinking, our opportunities are actually very limited; Only when we master the initiative of trading can we better promote the development of e-banking business and truly benefit customers. Therefore, colleagues attach great importance to publicity and promotion after work, so that they launched the "going out" activity on the eve of the Spring Festival-going to the shopping malls with large passenger flow outside the outlets to sign e-banking business. At that time, although it was the middle of winter, the workbench at the mall gate was frozen hard, but even though we had some difficulties in recording customer information, we never complained. The person in charge and supervisor who went to the outlets and the new colleagues who just came down were all encouraged by their enthusiasm and warmth. They greeted every customer who came forward to ask, patiently explained, and enthusiastically helped customers with business operations. Everything comes to him who waits, and the three-day activity has made our e-banking business "profitable".
during this period, we have been paying close attention to the directive documents issued by branches, actively cooperating with the electronic banking lottery, and encouraging customers to use the electronic banking channel to conduct business and draw lottery, so that customers can enjoy business concessions and get unexpected surprises. In addition, when appropriate, we often let old customers lead new customers to experience the journey of e-banking, so as to enhance the ease of use and influence of their explanations.
finally, according to the establishment of stock customer activation assessment indicators, such as activating sleeping customers, the outlets will pay a slightly higher price for products sold through electronic channels during the activities, encourage and guide our employees to activate stock customer transactions, improve the enthusiasm for expanding e-banking business, effectively expand the scale of e-banking customers and consolidate the customer base.
As an employee of China Construction Bank, I can say that I can feel the convenience of e-banking most personally. The e-banking business of China Construction Bank not only provides consumers with convenient and affordable means of payment, but also aims to create a brand-new convenient and fast fund management platform integrating transfer and remittance, payment shopping and wealth management and investment. As a medium to spread and market e-banking business, we not only exchanged our hard work and sweat for the recognition of this business by our customers, but also improved our professional quality and set up a small milestone for our career. Summary of Bank's Outreach Marketing Experience 3
After a year and a half of hard work and struggle, during this one-year marketing work,
As a marketer who has been engaged in credit card marketing in Guangfa Bank for nearly a year, I always think that all marketing products should have the following qualities: sensitive response ability, knowing how to guess the psychological changes of customers when studying abroad, understanding and interpreting products, language expression skills and good psychological quality.
after a year and a half of hard work and struggle, there are joys, sorrows, laughter, tears, successes and failures in this marketing work time of more than one year. However, in a short time, I deeply realized that no matter what I do, I must be full of confidence in myself.
besides having enough confidence and experience in yourself, what is more important is your own mentality. I am a marketer who has just been promoted to the head of a small group. I feel very honored to have just been promoted, but invisible pressure is also coming at me, but appropriate pressure can give me impetus. I also want to share it with you here. I believe many colleagues working in the company also have unique insights. Learn from others and use it, so as to open up a world for yourself!
1. Have confidence in yourself.
when I first started my marketing work, I hesitated to go in when I wanted to visit my customers. I finally got up the courage to go in, but I was so nervous that I didn't know what to say. As soon as I started to introduce my products, I was sent out by my customers in a few words. Repeated visits failed, and I began to make excuses and complain for myself. But I never realized that while making excuses for myself, I had become quite negative. Negative emotions have a great impact on my work. Later, when the leader learned about this, he talked to me a lot. He told me: "A qualified salesman must first have full confidence. Only when he is full of confidence in himself can he eliminate his fear of facing customers and give himself a clear idea to introduce products to customers through fluent language." These words are deeply engraved in my mind. Whenever I feel depressed, I will secretly cheer myself up. I firmly believe that as long as I have confidence in myself and the products, I have succeeded half way.
2. Set yourself a goal that you can do at different times.
Everyone should make reasonable arrangements for each day's work, which should be planned and purposeful. In order to avoid a blind initiative, it can also be said that there is no direction. This situation is often half the effort and not worth the candle. Now, as a new marketing team leader, I have to lead the team members in addition to myself. Since I have led a small team, I should have a thorough work plan, reasonable time arrangement, full deployment of personnel, good team spirit and so on. Set a goal for yourself and your team members!
3. gain the trust of customers instantly
when marketing products, we should make friends with customers and let them have a good impression and trust on themselves. What you say when you meet a customer for the first time is very important, and a good opening speech is often half the battle. Of course, gaining customers' goodwill and trust in an instant is not only reflected in the first meeting, but customers may be indifferent to marketers for a long time during the conversation, but changes in some details may win customers' hearts.
4. Learn new knowledge in marketing failure
As the saying goes, "Failure is the mother of success"! In the process of marketing, many times we will meet all kinds of customers. Maybe you are lucky to meet customers who are easy to talk about, but there are also unlucky days when customers are particularly difficult to catch you. So many times you fail, don't be discouraged. We should find the reason from the root of the matter, why it failed, whether the professional knowledge is not in place or the marketing skills are not as good as others. I hope we won't make the same mistake often next time.
The above points are some of my experiences from being a marketer to being the head of a small marketing group. If we can do it, we can grasp the present, learn from the past and start to create the future. Imagine a bright future, make a practical plan and do something to make it come true today. Clear your goals and explore ways to make your work and life more meaningful, and you will be happier and more successful!